Deborah Laurence Email & Phone Number

Sydney, Australia

Sydney, Australia

My key purpose is to provide high level support in the development and implementation of ABC TV strategy.As Strategy Manager at ABC (Television), I've had the opportunity to partner with the Television Executive and Leadership Team in developing strategy and crafting board communications, implementing long-term strategic planning and tracking processes and.

Sydney, Australia

Identifying a gap in the market, I launched a website designed to make boutique fitness classes affordable and accessible. The first of its kind in Australia, the website was featured in The Sydney Morning Herald, Start-up Smart and The Urban List Sydney.

Sydney, Australia

As a Senior Financial Analyst at Foxtel, I was contracted to develop a five-year whole of business model using a range of scenarios and forecasting cash flow, profitability and balance sheets.

• With responsibility for long-term planning, business case analysis and operational cost and benefit analysis, I enabled the business to make informed decisions about the allocation of funds, taking into account the.
• Created and maintained the company’s sales promotion model used to estimate total future and incurred promotion spend and track to budget and forecast.
• Worked with Marketing and Sales to ensure promotions would deliver the intended long term benefits and assist in achieving financial and non-financial company KPIs.Long Term Planning
• Developed five-year whole of business models using a range of scenarios and forecasting cash flow, profitability and balance sheets. Cost-Benefit Analysis
• Identify opportunities to improve operations, calculate the likely financial impact of numerous operational initiatives and business as usual activities.
• Has included analysing the proposed introduction or changes to customer service and access fees, the implementation of IT systems in Field Operations and Customer Services to achieve savings and the installation of.

• Analysed the potential costs and benefits of projects and prepared business cases and capital expenditure requests.
• Developed financial models to estimate the cost per flight for passenger meals and amenities.
• Analysed catering expenditure to identify cost saving opportunities and improve profitability by analysing the cost and weight impact of new product initiatives.
• Assisted procurement select suppliers by analysing the financial impact of tender submissions and presented results to senior management.