Deborah Nelson Email & Phone Number

Westminster, CA, US

• As Co-Founder and strategic Executive Team member, I am accountable for ensuring that our products and services are positioned to be a source of competitive advantage and capable of delivering our long-term strategy.
• Responsible for development, refinement, and consolidation of product and service offerings.
• Created initiatives to improve global operations by spearheading cross-team collaboration with sales, engineering, project management, and services.
• Improved operational performance by 11% QoQ by implementing and measuring comprehensive OKRs.
• Increased profits 19% through implementing efficient processes, tools, and analytics.
• Enhanced operational control of third-party relationships by streamlining vendor management process.

New York, NY, US

• Scaled up global Engineering and Product Teams from 24 people to 73 people, spanning 13 countries.
• Directly managed team of 3, successfully building a stable CI/CD product delivery model.
• Helped manage 5 Product Managers: ran scrum, 1:1s, product roadmapping, planning, prioritization.
• Worked with Leadership on Product and Engineering strategy, wrote quarterly reports for Board.
• Improved efficiency and productivity through Objectives and Key Results (OKRs) program.
• Guided go-to-market strategy for SQUIRE Capital and SQUIRE Loans, increasing revenue (B2B, B2C).

Stanford, California, US

15 courses completed - 3 time Intellectual Contribution Award recipient - Distinguished Scholar AwardPrincipled and Purposeful Leadership – Financing Innovation: The Creation of Value – Critical Analytical Thinking – Design Thinking: From Insights to Viability – Strategic Leadership – Customer Experience Design: A Neuroscience Perspective – Communicating.

Torrance, California, US

• Led a 9 squad, 50+ person engineering team across 3 product verticals (B2B, B2C).
• Directly managed a team of 7 Directors and Engineering Managers.
• Facilitated reorg into product-focused squad model, reducing time to delivery by 17% within 4 months.
• Improved culture through facilitating cross-functional engagement opportunities across squads/org.
• Implemented programs to improve onboarding and knowledge transfer.
• Led first use of Objectives and Key Results (OKRs) in squads.

Louisville, CO, US

• Drove strategic direction for Akana, a leading end-to-end API management platform (B2B, B2C).
• Directed global development org consisting of 5 regional teams.
• Implemented 24x7 CI/CD product delivery model.
• Decreased time to market 60% through iterative process improvements, adhering to delivery schedule, and restructuring org.
• Improved organizational success by using SMART goals to drive Objectives and Key Results (OKRs).
• Implemented mentoring program for cross-org knowledge transfer, including lunch & learn sessions.

Lake Forest, CA, US

• Managed 11 cross-functional global teams, fostering culture of innovation and engagement.
• Led product management efforts: roadmap, requirements, innovation, competitive analysis, testing.
• Drove key company initiatives through Objectives & Key Results (OKRs) and SMART goals.
• Strengthened continuous deployment CI/CD model through iterative refinement of agile processes.
• Drove change management, iterative process development, and cross-functional collaboration.
• Initiated programs to improve on-boarding, performance management, mentoring, customer advocacy.

Lake Forest, CA, US

• Managed roadmap, backlog, and testing of large web-based interactive social media platform.
• Improved scalability and reliability by refactoring heavily reliant architecture into loosely coupled microservices.
• Leveraged data to drive product requirements (i.e., payment fraud triggers, recommendations).
• Facilitated rapid iterative testing of designs and prototypes during SDLC.
• Led sensible iterative refinement of agile processes.

Newcastle Upon Tyne, GB

• Developed and drove road map for Sage 100, a +$100M B2B software offering from Sage (B2B, B2C).
• Achieved 300% increase in adoption over previous release through Beta program and GTM strategy.
• Improved product design and customer SAT by Introducing voice-of-customer into SDLC.
• Extended on-premises solutions by introducing cloud services for sales, CRM, and payroll.
• Improved customer SAT by Introducing quarterly release schedule (was annual).
• Managed constrained resources by engaging cross-team development of release materials.

Newcastle Upon Tyne, GB

• Led product dev efforts for Sage Billing & Payment, a digitally transformative SaaS product.
• Managed roadmap and backlog for a team of 5 designers and software engineers.
• Delivered product to market 3 months ahead of schedule.
• Reduced time on task by over 400% by streamlining the invoicing process.
• Improved insights on key KPIs: account activity, email CTR, and payments.

Newcastle Upon Tyne, GB

• Led Innovation Team of 4
• Responsible for driving new, digitally transformative product development.
• Leveraged UX skills to quickly collect, compile and analyze data to inform design decisions.
• Generated 30+ new product ideas, testing concepts in 1:1 interviews and conjoint surveys.
• Identified 3 new product offerings, each developed and delivered to market within 1 year.

Newcastle Upon Tyne, GB

• Responsible for reviewing and testing the three largest Sage Mid-Market Enterprise suite of products: Sage 100 ERP, Sage 300 ERP, and Sage 500 ERP.
• Designed/conducted user-centered design research and usability testing across multiple Scrum Teams.
• Introduced continuous testing model for new and existing feature sets within 2 week sprint cycles.
• Ran 100+ usability testing activities: cognitive walkthroughs, heuristic analyses, contextual inquiry.
• Assisted Scrum teams on User Interface (UI design) and functionality decisions.
• Developed innovative strategies to answer research questions with limited resources.

Boston, Massachusetts, US

• Contracted to initiate a usability testing program for Rapid7's cybersecurity applications.
• Developed standards for usability best practices, testing, and reporting.
• Designed participant database.

Long Beach, CA, US

2006-2008 Graduate Researcher, Privacy and Usability Grant. Conducted multiple usability studies on password security, internet privacy policies, and online shopping security. Responsible for scheduling and running student and community participants in two CSULB Usability Labs, Tobii and CUDA. Analyzed data, published findings papers and presented research.

San Diego, California, US

• Contracted to conduct usability testing for Intuit's TurboTax program.
• Participated research on situational awareness for a software program to monitor traffic.
• Contracted to do usability testing for Intuit's Business Tax Program.
• Participated in research on spatial awareness for a military application.
• Complied and analyzed data from a large-scale military exercise.
• Participated in research on workload for a military application.While interning at this fantastic company in San Diego, CA I was able to explore many of the areas of Human Factors research and fell in love with the.

Stanford Lead Program, Business

Data Science Certificate, Data Science Program - Bridging Principles And Practice

Mshf, Human Factors