BRAND STRATEGY / CONTENT CREATION / MARKETING COMMUNICATIONS / INTERNAL & EXTERNAL COMMUNICATIONSDIGITAL / WEBSITE CONTENTHarness the power of your website with fresh content optimized for search engines, email marketing campaigns that demand a reaction, and a social strategy segmented by target audience that actively engages new prospects and existing clients.CASE STUDIES & WHITE PAPERSCase studies and white papers position your employee spokesperson as a veritable… Show more BRAND STRATEGY / CONTENT CREATION / MARKETING COMMUNICATIONS / INTERNAL & EXTERNAL COMMUNICATIONSDIGITAL / WEBSITE CONTENTHarness the power of your website with fresh content optimized for search engines, email marketing campaigns that demand a reaction, and a social strategy segmented by target audience that actively engages new prospects and existing clients.CASE STUDIES & WHITE PAPERSCase studies and white papers position your employee spokesperson as a veritable subject matter expert. More importantly, they garner your company the attention it needs to not only attract prospective clients but also to underscore the confidence your existing clients have in your company’s capabilities.INTERNAL COMMUNICATIONSOftentimes, your most important audience is overlooked – your employees. Ensure your internal teams are kept abreast of your organization’s goals, initiatives and accomplishments so they are prepared to serve as your ambassadors. When employees understand the big picture, they are able to collectively move in the same direction to achieve your organization’s micro and macro goals.PRODUCT LAUNCHESYour product managers and engineers undoubtedly have the product and industry expertise. But, sometimes, translating this knowledge into compelling, easy-to-understand sales tools is challenging. I will help you create structured, integrated marketing campaigns that communicate the unique value of your product by market segment to distinct target audiences. SPEECHES & PRESENTATIONSEngaging presentations must not only be well structured, they should be supported by visuals that underscore the presenter’s key points in a creative, captivating way. BRAND STRATEGYWhether you're looking to establish a completely new brand identity or simply want to refresh your existing brand, we'll work to define your organization's value proposition and personality and create an identity that is unique to you. Show less

Ranked among the 100 most innovative companies worldwide by Forbes magazine, Legrand's North America business surpassed $1B of sales in 2013. It is a subsidiary of France's Legrand, a $6B global provider of electrical and digital building infrastructures. 36,000 employees globally, 3,300 across North America; products sold in 180 countries.Oversaw marketing communications initiatives for five distinct product lines (Pass & Seymour, Wiremold, Cablofil, Nuvo and On-Q) of the Electrical… Show more Ranked among the 100 most innovative companies worldwide by Forbes magazine, Legrand's North America business surpassed $1B of sales in 2013. It is a subsidiary of France's Legrand, a $6B global provider of electrical and digital building infrastructures. 36,000 employees globally, 3,300 across North America; products sold in 180 countries.Oversaw marketing communications initiatives for five distinct product lines (Pass & Seymour, Wiremold, Cablofil, Nuvo and On-Q) of the Electrical Wiring Systems division, the largest division of Legrand North America. - Ensured communications for all businesses adhered to Legrand brand guidelines and underscored the value of the Legrand brand. Migrated Nuvo from an autonomous brand to a product line under Legrand.- Directed the launch of new products including the Intuity™ home automation system and radiant® dimmers, switches, sensors and outlets via integrated marketing messages and materials. - Collaborated with related Legrand businesses to promote solutions rather than products to multiple audiences, including building owners, architects, contractors and facility managers using automated marketing nurturing campaigns.- Created compelling promotional materials for direct sales teams to enable them to present the benefits of Legrand products vs. those of competitors.- Participated as a member of the executive committee to launch Legrand’s Elle™ women’s organization to help foster a culture conducive to the development, retention, attraction and advancement of Legrand women at all stages of their careers. Show less

Gerber Technology, a business of Gerber Scientific Inc., was publicly held until 2011. It is now owned by Lectra of France. Company offers product lifecycle management software, computer-aided design software and computer-aided manufacturing solutions. 1,000 employees; operations in 130 countries. - Transformed and revolutionized sales approach using interactive iPad presentations enabling sales to demonstrate products virtually. Led to $0.5M annual savings in trade show costs. -… Show more Gerber Technology, a business of Gerber Scientific Inc., was publicly held until 2011. It is now owned by Lectra of France. Company offers product lifecycle management software, computer-aided design software and computer-aided manufacturing solutions. 1,000 employees; operations in 130 countries. - Transformed and revolutionized sales approach using interactive iPad presentations enabling sales to demonstrate products virtually. Led to $0.5M annual savings in trade show costs. - Directed the launch of a new, content-rich website in five languages with product videos, customer case studies and white papers; wrote content based on SEO strategy. Since launch in 2011, inbound leads grew an average of 43% and requests for quotation increased 48%.- Launched company Facebook, LinkedIn, Twitter and Google+ sites to engage customers and prospects and improve SEO. LinkedIn followers grew 40% and Facebook likes increased 134% in the last year.- Collaborated with product management in revamping existing sales collateral materials to ensure technical accuracy. Translated and distributed in seven languages. Created and wrote compelling sales materials, scripted and shot videos and managed training webinars to support new product launches.- Drove the content marketing strategy that included newly launched company blog, 28-page customer newsletter in multiple languages and customer case studies. - Managed the company’s internal communications efforts. Launched monthly e-newsletter for employees, agents and distributors in 130 countries.- Interviewed executives, edited and distributed audiocasts to employees globally. Developed PowerPoint presentations and talking points for CEO’s quarterly webcast to employees. Increased satisfaction with meetings to an average of 91%.- Penned press releases focused on communicating the company’s commitment to innovation. Nurtured relationships with strategic trade publications to ensure highest visibility. Show less

Carrier [now UTC Climate, Controls & Security] is the world’s largest provider of heating, air-conditioning and refrigeration solutions. Employees: 32,000; operations in 170 countries. Carrier was a $53 billion provider of products/services to the aerospace and building systems industries.Appointed to the company’s world headquarters to devise communications strategy. Handled employee, executive and marketing communications; Internet/intranet; corporate events. Successfully managed… Show more Carrier [now UTC Climate, Controls & Security] is the world’s largest provider of heating, air-conditioning and refrigeration solutions. Employees: 32,000; operations in 170 countries. Carrier was a $53 billion provider of products/services to the aerospace and building systems industries.Appointed to the company’s world headquarters to devise communications strategy. Handled employee, executive and marketing communications; Internet/intranet; corporate events. Successfully managed communications in a matrix environment comprised of five distinct business units and UTC’s corporate headquarters.- Strategically realigned Carrier’s 40+ global sub-brands elevating the status and recognition of Carrier’s primary brand. - Established the short- and long-term plan to revamp Carrier’s 125+ external websites to deliver a comprehensive view of the company’s product offerings using consistent images and messages.- Managed Carrier’s submissions to UTC’s annual report ensuring factual portrayal of product launches, customer wins and business development activities. Show less

Responsible for managing presentation content and logistics for Carrier President's quarterly webcasts to 200+ global executives and for quarterly town hall-style meetings. Created concepts, layout and key messages for corporate capabilities brochure and supervised design firms and freelance suppliers.- Accomplished and maintained +96% satisfaction rating with 90% of attendees possessing a better understanding of key messages.- Drafted speaking points for president’s global site… Show more Responsible for managing presentation content and logistics for Carrier President's quarterly webcasts to 200+ global executives and for quarterly town hall-style meetings. Created concepts, layout and key messages for corporate capabilities brochure and supervised design firms and freelance suppliers.- Accomplished and maintained +96% satisfaction rating with 90% of attendees possessing a better understanding of key messages.- Drafted speaking points for president’s global site visits and meetings with employees.- Interviewed senior executives for innovative audiocast series discussing essential employee topics including conflicts of interest, establishing personal stretch goals, and health and safety initiatives. Show less