Founder, Ceo And Strategy Architect
CurrentI am the founder and CEO of a successful strategy, design, content and technology agency - a unique combination in the professional services industry. As a former head of two large law firm marketing departments, I bring a leader’s in-house perspective to every engagement with a professional services firm. Having conducted many hundreds of client interviews, I also bring the client’s voice to every design, content and technology assignment. Unearthing differentiating positioning strategies is a special talent and I am known for it. Working with our creative designers and project managers on smart and beautiful design for websites and brands, crafting a new and elevating content strategy, and writing copy with heart that hits the intellectual and emotional mark – I love all of this. It is also exhilarating helping firm leaders design and execute their vision for the marketing and business development functions in their firms.When we work with major law firms on their new websites, proposal systems and experience management projects, we start with strategy, climbing into their processes, understanding their teams and their technologies and find ways to streamline, make them better, more productive and efficient.