Deborah Medrano Email & Phone Number

Los Angeles, Ca, Us

Dreamscape Learn delivers extraordinary immersive learning experiences to higher education and K12 schools. The company was formed through a partnership between Arizona State University and Dreamscape Immersive, the cutting-edge virtual reality entertainment company. Dreamscape Learn combines the power of cinematic narrative, innovative pedagogy, and advanced immersive technologies to provide transformational curricular experiences.Build the infrastructure for accounting, financial reporting, planning, financial model and 5-year plan for the series A funded virtual reality education technology company.

Culver City, California, Us

Venture-backed virtual reality technology company creating immersive experiences in education, entertainment, and enterprises.Lead finance, accounting, treasury, and tax. | Drive the business modeling, corporate & operational structure, and partnership deals. | Craft board and investor presentations for governance and fundraising . | Evolve people, processes, and systems to support growth including system migration to NetSuite, establishing a procure-to-pay process, developing a growing team, and upgrading audit and tax partners.

New York, Us

Championed global digital games and apps; eCommerce and Lifestyle businesses with retail sales of $350 million. Launched digital simulation games with first game achieving 250K+ units sold (first 6 months); secured top technology partnerships for new consumer robotics business.Achieved double digit annual sales growth for outdoor lifestyle omni-channel brand (300+ retail outlets in Asia).

New York, Us

Led the global finance and strategy of Discovery's Studio Group ($650M sales), a portfolio of 8 businesses: 3 Production Studios, Program Sales, Consumer Products, Music & Footage Services and Location Based Entertainment (LBE).Improved reporting efficacy and decision support by establishing the KPIs, financial planning, reporting, and cash management process for the new business division encompassing SEC, management, statutory & tax reporting; accounting policies; audit and investor relations. Board observer for two acquired companies.Enhanced partnership deals and shortened deal cycle by bolstering operations for global licensing business. Garnered management support and funding to launch LBE business which was on track to deliver 8-figure annual royalty revenue in 5 years.

Las Vegas, Nv, Us

General manager of $20M+ touring exhibitions/attractions and experiential marketing business. Led the sales & business development, operations, project management, marketing & PR, analytics and insights functions. Charged with bringing business to international markets. Successfully toured Harry Potter: the Exhibition to Canada, Singapore, Sweden, Sydney, and Tokyo. Drove double-digital annual revenue and profit growth through improved deal terms, shortened sales cycle, and revamped merchandise strategy. Tripled merchandise spend per visitor via robust analytics and improved product and merchandising strategy.

Beverly Hills, California, Us

Directed the business analytics and performance tracking team for the North American Theaters, Clubs and House of Blues business of 39 venues and over 5,000 shows.Achieved an 8% profit increase and increased forecast accuracy by 3-fold through revamped analytics approach and management dashboards. Raised member retention for VIP Clubs and enhanced restaurant margins for House of Blues through deep dive business analytics.

Burbank, Ca, Us

Led the strategy, financial planning & analysis, and executive advisory for Disney’s Global Merchandise Licensing organization with retail sales of $15 billion worldwide.Improved resource alignment against business priorities informed by business analysis across regions, brands and product categories.

Burbank, Ca, Us

Managed the strategy, budget, forecasting, close and internal controls for Disney’s Global Home (home furnishing and decor, table top and home improvement products) business with $2 billion of retail sales worldwide.Initiated pricing optimization leading to a 15% increase in value capture for key products and brands.

Burbank, Ca, Us

Led the strategy and business development team for Disney Consumer Products (1 of 4 Reporting Segments of the Walt Disney Company) encompassing 4 businesses: Licensing, Book and Magazine Publishing; Interactive Games and the Disney Stores. Drove the strategy, growth opportunity exploration & assessment, and M&A analysis for the division with $20 billion in retail sales. Revamped the 5-year strategic plan process, eliminated 30% of deliverables yet delivered a strategic plan being touted as the most strategic by Disney's CEO. Drove the business plan development to transform a faltering English Language Learning business which delivered over $100M incremental value in first 3 years. Directed the divisional M&A valuation & assessment including Disney's $700M acquisition of Club Penguin, a leading social networking site for kids.

Mentor, Oh, Us

Drove the identification, market and business assessment of new business opportunities for Avery Dennison’s Office and Consumer Products division with sales of $1 billion. Spearheaded the business evaluation of new opportunities and helped launch a new business with over $50 million of projected revenue in the first three years. Won company innovation award.Shaped the software development with technical team by articulating the business and user use case scenarios. Software was named the Business Experience winner by Adobe/Macromedia. Co-inventor of patented technology.Established strategic partnerships with industry leaders to launch the new business with $50M of projected revenue in the first 3 years.

Foster City, California, Us

Part of a 2-member Chief of Staff team of Visa USA, accountable to COO and senior executive team for the general administration and coordination of product, operations, risk, processing technologies, and pricing.Spearheaded a senior management steering committee to roll out a strategic planning process across all divisions, identified key projects for investment and ended 20% of under-performing projects. Coordinated daily consumer spending analysis to the U.S. Government to assist in the assessment of national sentiments after the 9/11 terrorist attacks.

Spearheaded the corporate strategy to re-position the company, a VC-funded online community solutions start-up. Led the turnaround strategy by expanding the company’s focus from B2C to B2B. Formulated an organization plan, modified the product portfolios, and developed new marketing collateral leading to partnerships with GE Medical and Oracle in first quarter of new strategy execution.

Boston, Massachusetts, Us

Client work conducted across U.S.A., Canada, Greater China, and South East Asia. Industry experience: Consumer Products, Financial Services, Food and Beverage, Industrial Goods, Medical Device, Pulp and Paper. Functional experience: Strategy, Value Management, Corporate Development, Post Merger Integration, Performance Management, Operations Improvement.

Mba, Business Administration - General Management

B.S., Food Science