Deborah Serri, M.A. Email and Phone Number
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𝗜 𝗮𝗺 𝗮 𝘀𝗲𝗮𝘀𝗼𝗻𝗲𝗱 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 𝗶𝗻 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗱𝗲𝘀𝗶𝗴𝗻 and 15+ years experience in the SaaS EdTech and Health & Wellness spaces, with a focus on products that change lives. I’ve successfully drove revenue growth by 150% and increased profitability by 50%. I’ve managed teams of 5-45, I’m an empathetic leader with a desire to motivate others, and I excel at developing high-performing, results-driven teams and building inclusive cultures. I’m a team player; I’ll roll my sleeves up and do what it takes to get the job done. I enjoy growing talent, inspiring, coaching, and mentoring, and then setting high performers free to continue to soar in their own careers. I’m adept at operating at different stages of the business, including high-growth, pivots, and turnarounds, including private-equity backed companies. I’ve worked in start-ups, delivered product market-fit solutions, and scaled teams through acquisition and divestiture. My sweet spot is leading through a product-led growth transformation: building product-focused talent, processes, and roadmap, and professionalizing the function while maintaining versatility.I am a customer-obsessed product innovator, a creative problem-solver, constantly curious, and my Masters in instructional design and using digital capabilities and emerging technologies to ensure effective learning has acutely focused me on usability and retention to achieve business outcomes. Expertise: 🔹Product Strategy & Product Development Lifecycle🔹Stakeholder Engagement🔹Roadmap Traceability🔹Partnership Development🔹GTM Strategy & Execution🔹Leading & Growing Teams🔹Learning Design🔹Content Strategy & Development🔹Thought Leadership🔹Design-Thinking🔹General Management🔹Strategic Planning🔹ROI-Focused Growth🔹P&L Management and Optimization🔹M&A Diligence and Integration🔹Change Management🔹Business Operations
Robin
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Fractional Chief Product Officer / Strategic Product Leader & Advisor In Edtech And HealthcareDeborah Serri Consulting Llc Oct 2023 - PresentProvide product management consulting services (e.g., leadership training, organizational design, strategic alignment, market sizing, market research, persona profiling, design-thinking workshops, etc.) to various businesses in the EdTech, Retail, and Health & Wellness spaces
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Strategic AdvisorRobin Jun 2024 - PresentNew York , UsProvide guidance on product and platform roadmap for a K12 mental health & well-being assessment and curriculum business and act as key stakeholder on platform build and roll-out -
Founding MemberChief May 2019 - PresentNew York, Ny, UsA private network that connects and supports female leaders across industries. -
General ManagerAscend Learning May 2022 - Sep 2023Burlington, Ma, UsManaged all day-to-day business operations and strategy for PK12/Higher Ed mental health and well-being simulation education business, including eventual sunsetting of the brand; oversaw product portfolio and managed Sales, Marketing, Product, and Client Success / Support teams: inclusive of P&L and people-management of ~35 FTEs; 7 direct reports -
Vp ProductAscend Learning May 2021 - May 2022Burlington, Ma, UsReturned to business after successful integration of simulation platform across Ascend. Increased recurring revenue by 30% by narrowing product & GTM strategy to focus resources on PK12 / Higher Ed markets. Released ~10 content & platform products to market, and oversaw long-term roadmap planning and execution. Represented Kognito and Ascend Learning as a Education Simulation thought leader at conferences and on panels such as ASU-GSV. -
Vp Simulation SciencesAscend Learning Jan 2020 - May 2021Burlington, Ma, UsFollowing Ascend's acquisition of Kognito, led integration of simulation platform, capabilities, and talent into Ascend's brands (ATI, NHA, NASM, PSG) with creation of Simulation Center of Excellence and implemented $4.5M of capital in simulation products across org driving incremental revenue. Managed team of ~45 including product strategy and product development. Evangelized, championed, and represented Simulation as a thought leader, participating as a speaker at conferences and on panels (e.g., ASU-GSV). Worked with Corp Dev on multiple M&A targets and successful integrations, including Swift River into ATI's portfolio. -
Vp Product Management & DevelopmentAscend Learning Oct 2017 - Dec 2019Burlington, Ma, UsFollowing Kognito's acquisition by Ascend in Oct '17, led change management & integration of people, processes, and platforms. Hired ~20FTEs to increase build pipeline by 50%. Built product management function from ground-up, including hiring content & platform product managers, owners, and creating and documenting product and cross-functional process. -
Svp ProductionKognito Jun 2013 - Oct 2017Burlington, Ma , UsScaled startup from 10-50 FTEs; built production team of ~25 to deliver $4M in simulation products and played a key role on the leadership team in facilitating the sale of the company through due diligence and M&A activities. Clients included American Academy of Pediatrics, American Cancer Society, Centers for Disease Control and Prevention, Department of Defense, AARP, Pfizer, Gallup, McKesson, NYC DOE, NY Jets Foundation, Ogilvy, Robert Wood Johnson Foundation, UNICEF. -
Lead Instructional DesignerKognito Mar 2010 - May 2013Burlington, Ma , UsDesigned and wrote instructional experiences for learning simulations for clients including NYC DOHMH, NYC Office of Emergency Management, Department of Veteran Affairs, Head Start, Columbia University. Managed project lifecycle, ran focus groups and user testing sessions. -
User Experience Designer / Web Producer / Project ManagerSudden Industries 2007 - 2010Led information architecture strategy and UX for a digital creative services company . Managed large-scale website and web application projects and budgets. Launched ~10 new websites for companies such as Alvin Ailey Dance Theater.
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Media ManagerHouse Party, Inc. 2006 - 2007Irvington , Ny, UsOversaw all site content related to media for a startup online marketing and event planning business. Managed, tracked and tagged consumer media. Art-directed and managed design process. Shot, produced, wrote and edited media for on-site segments. -
Producer (Vh1, Mtv, Mtv2)Viacom 2003 - 2006New York, Ny, UsWrote scripts, shot footage in the field, produced segments in edit, researched and developed show content and structure. Casted and interviewed talent.
Deborah Serri, M.A. Skills
Deborah Serri, M.A. Education Details
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New York UniversityDigital Media & Design For Learning -
Binghamton UniversityLiterature/Rhetoric
Frequently Asked Questions about Deborah Serri, M.A.
What company does Deborah Serri, M.A. work for?
Deborah Serri, M.A. works for Robin
What is Deborah Serri, M.A.'s role at the current company?
Deborah Serri, M.A.'s current role is Chief Product Officer // Product Strategy & Learning Design Leader // Mentor & Coach // EdTech // Founding Chief Member // Yoga Instructor.
What is Deborah Serri, M.A.'s email address?
Deborah Serri, M.A.'s email address is de****@****ail.com
What is Deborah Serri, M.A.'s direct phone number?
Deborah Serri, M.A.'s direct phone number is +121267*****
What schools did Deborah Serri, M.A. attend?
Deborah Serri, M.A. attended New York University, Binghamton University.
What skills is Deborah Serri, M.A. known for?
Deborah Serri, M.A. has skills like User Experience, Digital Media, Social Media, Web Content, Information Architecture, Editing, User Interface Design, Content Development, Video Production, E Learning, Final Cut Pro, Marketing.
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