Deborah Nicklaus Email & Phone Number

Denver, Co, Us

Greenwood Village, Co, Us

Greenwood Village, Co, Us

Brookfield, Wisc., Us

Head of global market research for First Data. Managed team of market research professionals responsible for global research programs supporting key strategic priorities. Consult and design research to support global market research needs during a time of industry disruption -- supporting strategic efforts and all stages of product life-cycle with a continued focus for the research to create actionable insights. Creatively managed increasing workload while servicing an increasing demand from the business for broader market insight capabilities. Designed and led a global consumer and merchant trend tracking study (both qualitative and quantitative) in 10 countries, employing new mobile methodologies.

Successfully self-employed as a market research consultant, both client and supplier side, providing research services to large corporations, advertising agencies and ‘boutique’ market research firms. Conducted hundreds of one-on-one interviews, moderated focus groups and new product usability tests and developed web surveys to address business issues. Research designed and managed to guide customer satisfaction, organization communications, product development and corporate strategy for all types of organizations, from large corporations (e.g., AT&T, First Data, Sears, Sprint, Yahoo!...) to non-profits (e.g., FINRA, US Government…). Consulted, designed and implemented a corporate satisfaction system for a Korean telecom.

Monroe, La, Us

Managed corporate primary market research organization. Provided leadership during times of multiple organizational and industry (competitive technological and regulative) changes, with a continued focus for the research to create actionable insights focused on driving customer and shareholder value. Creatively managed a downsized research team while servicing an increasing demand from the business for broader marketing insight capabilities. In addition to supervisory responsibilities, designed and managed the research to support advertising, marketing and brand strategy. Designed and led a new brand reputation and advertising tracking study. Based on research insights, led key change efforts within the organization leading to product/brand awareness and satisfaction gains as well as customer service improvements. Managed annual budget in excess of $9 million.

London, Gb

Market Research manager responsible for research across the product development organization from concept development through product launch to ensure customer needs were identified and transformed into technical product design and service requirements. This primary research position included both quantitative and qualitative research, using both traditional and creative techniques. Designed projects and selected appropriate methodology and vendors to maximize schedules and insights. Managed both internal and external resources and research budgets and projects for multiple product development teams and juggled multiple projects all within limited budget and time constraints. Remained focused on both customer requirements and shareholder value within an environment of constant change - organizational, competitive, technological and regulatory.

Rochester, New York, Us

Worldwide Product Marketing Manager, Internet Marketing Responsible for evolving Kodak’s internet business from technical trial to market. This position included:• Led technical teams to determine the appropriate technical path.• Developed and managed a business plan that incorporated operations, customer care, site development, creative strategy and marketing to create a profitable business.• Developed marketing plan that would enable the business to grow to a $5-10M business.Brand Manager, International Kodak Picture Network: Responsible for developing strategy and plans to implement the business worldwide. Senior Business Research Analyst, Digital Imaging Responsible for designing, managing, and interpreting market research to support world wide product marketing for Kodak’s new consumer digital imaging products and solutions. Organization Development Technology Leader Led Innovation, Coaching and Team Building practices.Responsible for developing and managing organization development technology appropriate to Kodak and building capabilities in Kodak consultants and managers, through designing and teaching courses, mentoring and coaching relationships. Management Consultant Provided management consulting within Kodak to include innovation, process improvement, team and relationship building, role clarification/negotiation, conflict resolution, problem solving and strategy development. Designed and facilitated events with groups ranging in size from a few to 120, family groups to those international in scope.Corporate Trainer and Course Designer (part-time) Designed and taught courses in teambuilding, facilitating, problem solving, creativity, coaching and personal effectiveness.

Bs, Engineering

Creativity

Ms Adult Education, Organization Development