Deborah Ochoa Email and Phone Number

DoE and Agency West

US Army / US Marine Corps - Delivery and Support PMO

Role: Product Marketing Manager (Air Content and Connectivity)In this leadership role, I was a key player and manager in the development of multi-year product roadmaps and market segment strategies. Contributor to $1.6B in revenue and merchandising strategy by way of original content integration for Low Cost Carriers (LCC) solutions using API / XML and Legacy solutions. Organized market research and monitored competitive activity and landscapes.My Selected Accomplishments Included:• Developed and communicated Product Roadmaps and Go-To-Market strategies.• Consulted with leadership teams on how best to align organizational priorities.• Engaged and aligned commercial, operational and technical teams to execute projects and initiatives.• Increased market share through market launch activities and events.• Determined pricing strategies to optimize customer value and company financial performance. • Monitored and evaluated product utilization, while simultaneously coordinating product activities.• Evaluated and tracked global airline product lines, including: - product strategy definition - business requirements analysis and creation - business plans - product pricing - product lifecycles• Performed research and analysis on market trends, segmentation and competitive landscapes.• Analyzed and reported KPI progress.• Formulated and implemented business process improvement plans as required.• Increased product activations by 93% and decreased cycle times by 77% for new carrier activations by streamlining processes and procedures.• Designed and maintained a product activation dashboard that monitored key metric activity and tracked growth and operational efficiencies; communicated analytics and trends to executive and senior leadership teams.• Phased-out outdated products and services resulting in cost savings.

Role: Product Marketing Manager (Car/Limo Content)In this high-impact role, I diligently researched and analyzed market trends and product needs to create a Product Plan roadmap and market strategy.My Selected Accomplishments Included:• Building and nurturing important relationships within the industry resulting in increases in business and revenue generation for the organization.• Developed and communicated Product Roadmaps and Go-To-Market strategies.

As a Director, Global Vendor Management and Service Solutions, I was the primary liaison for Fortune 500 regional service providers (telecommunications, desktop, hardware helpdesk, warehousing and field services). I also constructed strategic initiatives leading to cost savings, cost avoidances, and/or growing revenue streams for the organization.My Selected Accomplishments Included:• Negotiated global service contracts worth over $65M.• Entrusted with technology solutions, support, and services for internal teams and customers; field expertise resulted in requests to offer recommendations and service solutions around telecommunications and hardware decisions to regional market stakeholders.• Decreased operational costs while continuously elevating service levels through effective project management process improvements.• Demonstrated leadership for cross-functional, dynamic, and high-performance global teams with more than 100 employees both matrixed and direct reports.• Migrated over 30000+ global customers from high cost telecom and hardware solutions resulting in over $25M in cost savings over 3 years

Role: Product Manager (Car Line of Business)In my role as a Product Manager, I utilized all resources and connections, domestically and abroad, to build and sustain strong business relationships with key car rental companies.My Selected Accomplishments Included:• Researching and analyzing business needs to curate an original Product Plan.• Controlling and operating a Product Plan Development budget of $2M+ and oversaw the full life-cycle of the performance to plan.