Manage University social media presence across eight platforms. Create, edit and publish content to reach more than 12,000 followers.Design and edit digital media using Adobe Illustrator, Photoshop, Premier Pro, Audition and Canva.Build and execute a digital media strategy, including analysis of internal statistics, competitive research, platform determination, benchmarking, messaging and audience identification. Conduct social listening and research to guide the… Show more Manage University social media presence across eight platforms. Create, edit and publish content to reach more than 12,000 followers.Design and edit digital media using Adobe Illustrator, Photoshop, Premier Pro, Audition and Canva.Build and execute a digital media strategy, including analysis of internal statistics, competitive research, platform determination, benchmarking, messaging and audience identification. Conduct social listening and research to guide the development and maintenance of a digital media calendar. Manage event marketing and communication plans for web and social media.Photograph and film on-campus and community events, edit and maintain photo and video content library.Cultivate campus and community relationships to establish effective communications plans for sharing events, news and campaigns.Connect, schedule and interview students and alumni to create written features and video spotlights for website, newsletters and digital media channelsManage and coordinate projects for social media and photography/videography student interns. Show less

My role as Marketing Manager has the following responsibilities:BRANDING / DESIGN / PHOTOGRAPHY• Adhere to company branding• Design all print and digital ads, order and organize promotional material.• Proficient with DSLR Canon D6 Mark II and Adobe Lightroom• Design artwork for beer labels, hot sauce labels, and menus usingAdobe Illustrator and PhotoshopWEB• Copywriting for web and print. Writing and designing monthlynewsletters using Mailchimp•… Show more My role as Marketing Manager has the following responsibilities:BRANDING / DESIGN / PHOTOGRAPHY• Adhere to company branding• Design all print and digital ads, order and organize promotional material.• Proficient with DSLR Canon D6 Mark II and Adobe Lightroom• Design artwork for beer labels, hot sauce labels, and menus usingAdobe Illustrator and PhotoshopWEB• Copywriting for web and print. Writing and designing monthlynewsletters using Mailchimp• Create and update Rockford Brewing Company website havingused both Wix and Shopify.• Monitor and post engaging social media content. Collect, organize,and archive content. STRATEGY• Provide monthly social media reports.• Develop and execute paid social media strategy. Use social media metrics to identify sales and promotion opportunities.• Unique campaigns for public events Show less