I am a B2B Tech Marketer with over a decade of experience working in the industry, during that time I have delivered over 500 campaigns to end user audiences and the channel. This has involved me developing skills in campaign design, market research across multiple industries, programme co-ordination and, most recently delivering a fully integrated always-on marketing campaign.I design, co-ordinate and deliver integrated marketing campaigns that aimed at delivering value to both our business partners and their end user audience. For partners, I aim to engage, equip and enable them to grow their businesses with the vendor products that I manage. For end user customers, I work to create awareness and interest in how technology can be used to address their business drivers to meet the goals of their initiatives .I do this through using a combination of diverse inbound and outbound marketing tactics and through using a marketing automation platform that allows us to measure engagement with our campaigns so that we can continually improve how we reach our target audiences. Increasingly I am working to engage directly with end user organisations so that I can learn from them what it is they need so that I can invest in creating messaging and content that is relevant and helpful.I am using LinkedIn to share information that I hope is beneficial to partners and end users and I am always pleased to read your comments and respond to messages.