Deborah R. Barker, Crx
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Deborah R. Barker, Crx Email & Phone Number

Integrator, New Life CFO and Managing Director, Professional Services at New Life CFO Services, LLC
Location: Dallas-Fort Worth Metroplex, United States 18 work roles 2 schools
1 work email found @msn.com 5 phones found area 480, 760, and 770 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Integrator, New Life CFO and Managing Director, Professional Services
Location
Dallas-Fort Worth Metroplex, United States
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Deborah R. Barker, Crx is listed as Integrator, New Life CFO and Managing Director, Professional Services at New Life CFO Services, LLC, a with 22 employees, based in Dallas-Fort Worth Metroplex, United States. AeroLeads shows a work email signal at msn.com, phone signal with area code 480, 760, 770, and a matched LinkedIn profile for Deborah R. Barker, Crx.

Deborah R. Barker, Crx previously worked as Integrator, New Life CFO & Managing Director, Accounting Services at New Life Cfo Services, Llc and Chief Operating and Financial Officer at Vamos Auto. Deborah R. Barker, Crx holds Bachelor Of Arts (B.A.) from The Catholic University Of America.

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Profile bio

About Deborah R. Barker, Crx

I leverage emotional intelligence & a diverse leadership background to consistently deliver results, create strategic alliances & build high-performance teams. With demonstrated proficiency aligning business, customer & employee objectives, I achieve optimal operational & financial results through various economic cycles. MarketingAnalytical, creative & decisive to achieve objectives through strategic planning and implementation. Developed new sales channels/marketing materials & instituted metric-driven rigor to exceed financial commitments.Commercial Real EstateExperienced in all aspects of asset life cycle from site selection through disposition. Earned ICSC's Certified Retail Property Executive designation. Hold real estate salesperson licenses in Texas and Georgia.FranchiseDirect management & influencing roles for franchise & real estate development, asset strategy & general business operations.Particularly known for success in:* Client Advocacy, Relationship Development* Business Strategy Development* Process Planning, Development & Introduction* Business Systems/Processes Reengineering* Supplier & Customer Negotiations* Internal Audits & Controls* Acquisition & Investment Analysis* Re-Engineering Business Systems & Processes * Controllership/Bookkeeping* Budgeting/forecasting/Cost Controls* Training/Talent Recruiting & Development* Start-up & Turnaround* Multi-Site Management* Project ManagementHow can I significantly impact your high-integrity, client-focused organization in a senior leadership role? Let's connect to find out! Thank you.Deborah Barkerbarkerdeborahr@gmail.com

Listed skills include Mergers And Acquisitions, Strategy, Real Estate, Leadership, and 46 others.

Current workplace

Deborah R. Barker, Crx's current company

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New Life CFO Services, LLC
New Life Cfo Services, Llc
Integrator, New Life CFO and Managing Director, Professional Services
Texas, United States
Website
Employees
22
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18 roles · 14 years

Deborah R. Barker, Crx work experience

A career timeline built from the work history available for this profile.

Integrator, New Life Cfo & Managing Director, Accounting Services

Current

Dallas-Fort Worth Metroplex

I'm grateful to be part of this team of amazing, purpose-driven professionals who truly want the best for those around them. We get it. We've been there. We breathe new life into your people, processes, and profits. Our team is aligned to support your objectives. Whether you're in it for the long haul, have an exit goal, or just don't know yet, we're here as a partner to guide and "make it happen", Thank you for your trust.Leading our Accounting Services Practice, focused on the nuts and bolts of bookkeeping, accounting, controllership, and compliance while collaborating with highly experienced, multi-dimensional CFOs who can augment our day-to-day (or perhaps it's the other way around), we are at your service. Known internally as the Chief Commitment Officer and Integrator, I will ensure you have what you need and want when you need and want it. Our goal is to exceed your expectations and nothing less is acceptable.

May 2024 - Present

Chief Operating And Financial Officer

Arlington, Texas, United States

I was humbled to be recruited by Swagerty Auto Group to complement and support the CEO, driving strategic vision, financial performance, compliance, and operational efficiencies. As a culture carrier and EOS and Culture Index promoter, I built and led a team that fulfilled our mission of providing the credit invisible and underserved with the means to change their lives and those of their loved ones. We didn't sell automobiles or financing; we supported people and their dreams.

Oct 2022 - May 2024

Chief Financial Officer

Dallas-Fort Worth Metroplex

I had the privilege of providing strategic financial, sourcing and procurement, IT, and real estate direction, controls and governance to Van's Kitchen, a purpose-driven organization. Van’s supports its communities in love to empower the underdogs, outsiders and the ‘least of these’ to rise up, conquer challenges and fulfill their dreams.

Nov 2021 - Nov 2022

Founder | Strategy, Growth, Business Management | Franchise & Commercial Real Estate

Expertise On Call, Llc

Dallas/Ft. Worth, Tx | Continental U.S. Reach

Industry-leading, diversity of thought executives sharing a passion for people & results. The support you need when you need it. - Sharing Expertise with Entrepreneurs | Guiding Growth Strategies & Connecting Deep Domain Expertise- Researching Thought & Industry Leaders | Innovative Approaches to Organizational Growth & Success- Tracking Industry Trends | Commercial Real Estate, Restaurant/Hospitality

2013 - Nov 2021

Executive Director | Strategic National Business Development, B2B Sales & Relationship Management

Continental Us Reach

Developed a national strategy and business development role to build and nurture relationships toward expanding the Firm’s presence and influence in various industries.Executed credit opportunities across lines of business, leveraging expertise, credibility, and relationships to influence outcomes.Represented the firm at industry and community events, delivering the value proposition, generating leads, and recruiting talent.

Jun 2019 - Mar 2020

Executive Director | National Commercial Leadership, Growth Strategies | Franchise Industries

Dallas/Fort Worth Area

Leveraging a diverse background in commercial real estate, franchise growth models, and relationship management, recruited by Chase to co-found a non-McDonald’s full-service banking platform focused on franchised industries. Collaborated across functional lines to define the strategic direction, coverage model, and credit parameters necessary to ensure success. Built and led a relationship management team, creating key internal and external alliances critical to achieving short- and long-term business goals. Closed $40M credit opportunities in Year 1.

Dec 2017 - Jun 2019

Organizational Leadership, Growth Strategist | Franchise & Commercial Real Estate

Continental U.S. Reach

I started a successful career with GE in 2004, earning a variety of progressively responsible leadership roles in risk and marketing through 2013, and rejoined the organization in 2015 as a Managing Director, Brand Originations. I led a national sales team and acted as the Chicago site leader for a cross-functional group of employees. I was honored and humbled that GE bridged my service.From March 2013 to March 2015, I furthered my industry expertise by pursuing a variety of professional avenues. I accepted in March 2013 an unsolicited offer from Friday’s, a GE client and formerly owned by Carlson Restaurants, where I Ied growth initiatives within the existing franchise community and those targeted to increase the unique Brand experience & footprint. I was a key designer of the refranchising strategy & initiated the tactical sales plan prior to Carlson’s announced sale of the business. In late 2013, I launched a firm providing on-demand, real-time strategic & development insights while acting as a parental caregiver. 2004-2011 Scottsdale, AZ2011-2013 Irving, TX2015-2016 Chicago, IL

Feb 2004 - Jan 2017

Managing Director, Brand Originations | Commercial Leadership | Franchise & Commercial Real Estate

Continental U.S.

GE Capital Franchise Finance, a premier capital partner to the restaurant and limited service hospitality industries for over 20 years, established long-term relationships, leveraged multiple data sources, and actively engaged across multiple disciplines to help its clients operate and grow their businesses. When we said "We aren't just bankers, we're builders", we meant it!Coached/motivated through a customer-centric and general management leadership lens, a geographically-diverse team of 7 sales executives to generate $80M in volume and defend $20M of the existing portfolio.

Mar 2015 - Dec 2016

Vp, Franchise Development & Sales | Strategy, Negotiation, Leadership | Franchise & Real Estate

Carrollton, Tx

Reporting to Chief Development and Chief Financial Officers, provided strategic direction for driving brand growth and franchise development in the US; defined and led expansion strategies in key markets, aligning holistic asset management, risks and contingencies, diversity of thoughts, and resources.

Mar 2013 - Dec 2013

Vp, Brand Management | Marketing, Business Development | Franchise & Commercial Real Estate

Dallas, Tx

Created and executed business development initiatives that strengthened brand position in the restaurant industry, delivered differentiated value to the franchisor and franchisee communities, provided market insights, and closed sales with key clients.

Apr 2011 - Mar 2013

Svp, Investment Property Sales | Commercial Leadership | Franchise & Commercial Real Estate

Scottsdale, Az

Recognized as a real estate expert in the restaurant space for franchise finance, provided market data on the competitive landscape, authored industry-specific updates, and collaborated on annual Chain Restaurant Industry Review.Led 8-member real estate sales team to sell over $100M of NNN-leased assets.Provided pricing, structure, and diligence recommendations for approximately $1B of new business opportunities.

Apr 2008 - Apr 2011

Vp, New Product Introduction | Strategic Growth, Innovation | Franchise & Commercial Real Estate

Scottsdale, Az

Served on a team of multi-disciplined business experts, under the direction of a Senior VP, which completed the Trustreet integration, analyzed internal/external market conditions, identified growth opportunities, and built support for plans.

Jul 2007 - Mar 2008

Vp/Manager, Real Estate Marketing & Operations | Asset Management, Negotiation, Sales | Franchise

Scottsdale, Az

Reporting directly to the Chief Risk Officer, designed, implemented, and executed strategic plans for a $750M real estate portfolio.Led an eight-member team of industry experts in sales, negotiation, documentation, and valuation that exceeded all financial commitments by 10%+ and held impairments to 20% under plan.Drove transaction pricing/structure and diligence review to support $200M of franchisee sale leaseback originations.Utilized industry expertise, analytical, organizational, and interpersonal skills in the diligence and integration of the $3B Trustreet acquisition, transitioned all direct reports to new roles.

Mar 2006 - Jul 2007

Manager, Asset Dispositions | Risk Mitigation, Strategy, Sales | Franchise & Commercial Real Estate

Scottsdale, Az

Managed, trained, and motivated a four-person team in strategic sales/vacant real estate asset repositioning to reduce losses and maximize returns; worked with franchisees to rebrand and reopen several closed locations.

Sep 2004 - Mar 2006

Senior Leasing Specialist | Asset Mgmt, Negotiation, Sales | Franchise & Commercial Real Estate

Scottsdale, Az

Recruited by GE to co-found a team chartered to maximize returns via strategic asset management and disposition of an 800+ unit real estate portfolio valued at approximately $2B. Promoted to leadership role within seven months.

Feb 2004 - Sep 2004

Director, Real Estate Asset Management | Strategy, Negotiation, Leadership | Franchise & Real Estate

Anaheim, Ca

Implemented a national management program for 3,000+ leased and company-owned restaurants and vacant properties.

Feb 2001 - Feb 2004

Commercial Real Estate Professional

Multiple

National

Office, medical office, industrial, and retail professional with experience in acquisitions, dispositions, site selection, tenant improvement, reimage/remodel, asset management, and property management. Strong leadership, analytical, negotiation, organizational, and interpersonal skills.

May 1986 - Jan 2001
Team & coworkers

Colleagues at New Life CFO Services, LLC

Other employees you can reach at newlifecfo.com. View company contacts for 22 employees →

2 education records

Deborah R. Barker, Crx education

Master Of Business Administration (Mba), Business Administration

Liberty International University
FAQ

Frequently asked questions about Deborah R. Barker, Crx

Quick answers generated from the profile data available on this page.

What company does Deborah R. Barker, Crx work for?

Deborah R. Barker, Crx works for New Life CFO Services, LLC.

What is Deborah R. Barker, Crx's role at New Life CFO Services, LLC?

Deborah R. Barker, Crx is listed as Integrator, New Life CFO and Managing Director, Professional Services at New Life CFO Services, LLC.

What is Deborah R. Barker, Crx's email address?

AeroLeads has found 1 work email signal at @msn.com for Deborah R. Barker, Crx at New Life CFO Services, LLC.

What is Deborah R. Barker, Crx's phone number?

AeroLeads has found 5 phone signal(s) with area code 480, 760, 770 for Deborah R. Barker, Crx at New Life CFO Services, LLC.

Where is Deborah R. Barker, Crx based?

Deborah R. Barker, Crx is based in Dallas-Fort Worth Metroplex, United States while working with New Life CFO Services, LLC.

What companies has Deborah R. Barker, Crx worked for?

Deborah R. Barker, Crx has worked for New Life Cfo Services, Llc, Vamos Auto, Van'S Kitchen, Expertise On Call, Llc, and Chase.

Who are Deborah R. Barker, Crx's colleagues at New Life CFO Services, LLC?

Deborah R. Barker, Crx's colleagues at New Life CFO Services, LLC include Artelia Jackson, Stacy Fredrick, Aryn London, Jennifer Gruner, and Brian Moen.

How can I contact Deborah R. Barker, Crx?

You can use AeroLeads to view verified contact signals for Deborah R. Barker, Crx at New Life CFO Services, LLC, including work email, phone, and LinkedIn data when available.

What schools did Deborah R. Barker, Crx attend?

Deborah R. Barker, Crx holds Bachelor Of Arts (B.A.) from The Catholic University Of America.

What skills is Deborah R. Barker, Crx known for?

Deborah R. Barker, Crx is listed with skills including Mergers And Acquisitions, Strategy, Real Estate, Leadership, Finance, Financial Analysis, Strategic Planning, and Due Diligence.

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