Mustang Sampling, LLC is the innovator of Analytically Accurate® solutions within sample conditioning systems. We provide custom solutions of products and services globally to the Natural Gas, Natural Gas Liquids (NGLs), Renewable Natural Gas (RNG), and Liquefied Natural Gas (LNG) industries. Responsible for the planning, development and implementation of Mustang Sampling and Valtronics’ marketing strategies, marketing communications, and public relations activities, both external and internal. Beyond focusing on the companies, responsibilities also include promoting the No. 5 Mustang Sampling Proton Competition Porsche 963 in the IMSA WeatherTech series and Michelin Endurance Cup.• Key Driver and Implemented HubSpot CRM, Marketing and Sales. HubSpot Administrator• Craft messaging and positioning in the market to ensure Mustang Sampling and Valtronics have a cohesive brand story• Designed and implemented the Mustang Sampling new brand rollout and guidelines (2017)• Consolidated printing, promotional items and fulfillment to (1) print house. Moved all items to an online fulfillment and inventory management system. Able to control cost, inventory levels and maintain printing quality• Redesigned all company web sites to reflect the Growth Strategy• Implemented Google Analytics and SEO• Driving force and launched Employee Incentive Programs. • Oversee all digital marketing channels, email and direct social media content development and campaign executionMarketing & Public Relations Director for Mustang Sampling Racing• 2017-2019 Work directly with Action Express Racing and Cadillac. 2020- 2022: JDC-Miller Motorsports, Cadillac, GALP and Misahara on Public Relations and Marketing. 2024: Proton Competition Team Porsche 963• Manage guest appearances, logistics, and events for Celebrity Partner Christian Fittipaldi• Design Mustang Sampling Racing Fan Gear, Hero Cards, trading cards and Posters. Launched fan gear website

A leading provider of commercial and industrial services that help customers across the U.S. extend the life of their facilities and equipment. Using the latest available technology and our decades of experience, we develop and deliver efficient and cost-effective solutions for a variety of projects, including new construction, remodels and retrofits, and scheduled and unplanned maintenance. Responsible for the planning, development and implementation of the Group and Operating Companies marketing strategies, marketing communications, and public relations activities, both external and internal. Develop and implement annual and long-range marketing and communications plans with a human-to-human marketing philosophy that connects people with the Brand, Services and Experiences. Within the Organization, primary working relationships with the CEO, Senior Executive Team Members and North American business unit leaders.• Prioritize and manage marketing budgets to ensure maximum ROI• Designed and implemented the BRACE Industrial Group brand guidelines for Group and all business units including acquisitioned companies during transition phase.• Launched the marketing campaign You Bet Your Assets. This holistic marketing plan uses a bit of humor. The campaign is used in tradeshow graphics, advertising and marketing pieces.• Consolidated printing, promotional items and fulfillment to (1) one print house. Moved all items to an online fulfillment and inventory management system. Able to control cost, inventory levels and maintain printing quality. • Designed and Implemented online regional tradeshow program. Redesigned all booth properties to have the same look and feel.• Redesigned BRACE.com to responsive design. Launched site in April 2015. • Implemented Google Analytics and SEO• Social Media facilitator: LinkedIn• Launched internal company magazine THE SAIL. The magazine represents the 6 companies in the BRACE family and sent to over 1400 employees.

A leading technology firm that is revolutionizing how energy is bought and sold through its live Reverse Auction Exchange. Responsible for creating, implementing, organizing and measuring the success of the marketing, communications and public relations activities, programs and materials that will enhance the Organization’s image and position within the marketplace and the general public.• Designed and implemented the EMEX, LLC brand guidelines giving the business a modern and contemporary look • Led media and PR initiatives. Manage government agency and educational institution Public Relations campaigns within the deregulated states. Coordinate photo shoots with renowned national photographers, script quotes, testimonials and press releases that roll into national advertising campaigns including electronic billboard advertising in NYC Time Square.• Driving force for behind EnergyMarketExchange.com redesign. Managed negotiations between Endai Worldwide and EMEX for Google Analytics and SEO. Led company through development of online Business Objective and KPI’s. Responsible for implementing all SEO within BLOG posts, press releases and Google based social media.• Social Media facilitator• Manage the negotiations and strategy for online display ads between LinkedIn andEMEX, LLC. Outperformed LinkedIn Benchmarks in both InMail and Creative Concepts within the Energy Industry.• Crafted messaging and positioning in the market to ensure EMEX had e a cohesive brand story

The world’s pre-eminent infection prevention, decontamination, and surgical and critical care company, with a long list of first-to-market products and industry-leading service innovations and thousands of customers in more than 60 countries.Responsible for developing and executing the marketing communications strategy for STERIS Global Life Sciences Group through the implementation of communications media including advertising, social media, collateral materials, tradeshows, PR, website, and multimedia while building brand awareness and equity.• Redefined the STERIS Life Sciences brand guidelines giving the business unit a modern and contemporary look to better establish themselves in the market place• Oversaw digital marketing channels, email and direct social media content development and campaign execution• Outlined and Implemented Global online Print-on-Demand system for all Marketing Collateral.Reduced on hand inventory levels as well as controlled printing costs across the US, Canada, South America and Europe.• Designed and Implemented Global online regional tradeshow program. Redesigned all booth properties to have the same look and feel.• Scripted, storyboarded and Directed various video shoots. Worked with video agency on final completion of videos. • Seen as the driving force and leader within the global organization for new and innovative ideas in meeting planning, social media, as well as internal communications and workflows.• Prioritize and manage marketing budgets to ensure maximum ROI

2005 –2012Yoga Instructor, RYTPilates Instructor2003 – 2005 Group Cycling InstructorGroup Fitness Instructor

A world leader in advanced metering infrastructure, integrated metering, and utilization solutions to the gas, electricity and water industries, Elster provides solutions and advanced technologies to help utilities more easily, efficiently and reliably obtain and use advanced metering intelligence to improve customer service, enhance operational efficiency, and increase customer benefits.Brand Champion for Elster Gas North America. Led and molded development of the Elster World Wide marketing guidelines and subsequently transitioned the Elster Gas North America Business Units while keeping intact the historical brands to constantly reassure industry commitment in the advancement of future technology. This was achieved through a holistic approach towards marketing involving advertising, strong tradeshow presence backed by customer hospitality events, new web design, media relations as well as internally driven communications building a new corporate culture around the Elster brand.• Manage brand and corporate communications for 8 business units, Elster American Meter, Elster Canadian Meter, Elster Instromet, Elster Meter Services, Elster Gas Depot, Elster Perfection, Elster AMCO de Mexico and H&H Engineered Molded Plastics.• Consolidated printing and fulfillment to (1) one print house. Moved all items to online-based fulfillment and inventory management system in order to control cost, inventory levels and maintain printing quality control. Cost savings over $60,000/year. • Outlined and Implemented online promotional product/logo shop ordering system. Reduced on hand inventory levels from $40,000 to $6,000.• Designed and Implemented online regional tradeshow program. Redesigned all booth properties to have the same look and feel. • Seen as the driving force and leader within the global organization for new and innovative ideas. Programs have been copied and implemented across Water and Electric BUs

A Microsoft® Solution Center with an Interactive division focused on providing a full range of interactive marketing communications services, including strategy and insight, website and web application development, on-line media and promotions, relationship marketing, and web analytics, to clients in a variety of industries.Manage and lead the account team for Nestle Lean Cuisine, Nestle Hot Pockets, and Nestle Marketing Research in a wide range of demand/lead generation ensuring all work was delivered within the brand strategy and met or exceeded the clients expectations. Specific responsibilities included management of the content and design of the web sites, project management of email marketing, online advertising, and search engine optimization.• Coordinated with Nestle PR agencies (Publicis Worldwide), TV and Print Agencies (Euro RSCG Worldwide and TBA Global) to deliver complete and holistic approach to web-based marketing strategies for lead generation and the development of promotions driving traffic to the site.• Tracked and analyzed web-traffic metrics to provide web analysis and statistics with recommendations on future changes and enhancements to improve visitor’s experience.• Participated and presented in Nestle all agencies holistic planning meetings. Pitched ideas that lead to an additional $340,000 in revenue for 2007 on-line interactive media.• Implemented the SEO strategy for www.leancuisine.com.• Led strategy discussions and client presentations. Work with management to balance client deliverables with internal resource capabilities. Identified & promoted growth opportunities within existing client base.• Negotiated 3rd party contracts between Nestle Prepared Foods and various on-line companies, such as Nutrihand.• Project Manage the 2006 Susan G. Komen Breast Cancer and Lean Cuisine online Lunch Bag Promotion Campaign.

The leading innovator in the development, manufacturing and marketing of chemical and mineral admixtures for specialty concrete.Master Builders, Inc transitioned to the parent company name Degussa. Worked within the Degussa World Wide guidelines transitioning to Degussa Admixtures keeping intact the Master Builders Brand while reassuring industry commitment in the advancement of future technology. Designed and implemented new corporate identity standards by forming a cross-functional team consisting of EH&S, finance, payroll, accounting, HR, operations and marketing.• Managed the brand and marketing communications for the 3 largest growth segments, which contributed over $10 million in new sales to the organization. • Reduced web costs by 80%. Worked with KPMG Consulting, moved web site in house.• Developed architecture and SEO optimization for site. Maintained site through Eprise content management. Developed all flash and altered java scripts as needed.2001 Degussa Admixtures expanded their offering of chemical and mineral admixtures for concrete designed to improve performance to include CHROMIX L coloring admixtures for concrete.• Developed a pull-through web and interactive marketing strategy to educate the general public about the alternatives available with colored concrete as a replacement for other building materials. The communication strategy accomplished three major objectives: Raise the awareness of the design opportunities available with colored concrete; provide an online presence allowing users to experiment with colored concrete designs using a virtual tool; offer ready mixed concrete producers a tool to generate leads from the site that could be used to pull traffic through the ready mixed concrete producer location. Product sales grew by $6 million in 3 years.• Produced push-through strategy for color-conditioned concrete for the Ready Mixed Producers to promote the use of colored concrete in their region.• Script & storyboarded videos

Marketing Communications Specialist (promotion) February 2001 - August 2001Managed corporate identity and branding transition from Rockwell International to Rockwell Automation in the Global Manufacturing Solutions division. Marketing Communications Specialist for Allen-Bradley, Reliance Electric and Rockwell E-Commerce•Corporate communication budget savings of $220.000 through internalizing marketing communications for Reliance Electric motors and drives, Allen-Bradley Global Manufacturing Solutions and Rockwell E-Commerce call center software.Multimedia Producer (promotion) September 1996 - February 2001• Increased revenue on an average of $100,000/year through the development of graphic content and technical design of multimedia programs and web pages, plus literature and other various marketing collateral.• Satellite broadcast team member through the development of graphics, on camera talent, and teleprompting• Marketing communications liaison for external customers; Lincoln Electric, CLANCO, and RELTEC. Worked directly with marketing communications departments while developing various multimedia programs and video support.Graphic Designer May 1995 - September 1996• Graphic and presentation support to ALL Rockwell Automation Business Units• On-Camera support for Corporate Videos including Rockwell Automation and MANCO Duck Tape• Graphic and presentation support to RELTEC during LBO from KKR.• Graphic, multimedia, and presentation support for Identity transition of COMTEC to RELTEC.

Advertising Agency from mid 1980s through 2001 servicing businesses in the Toledo area such as Owens Corning.