Deborah Spencer-Simonova Email and Phone Number
Deborah (Debbie) Spencer-SimonovaEmail:
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Head Of Product Development And Sales ManagementAtlas World Usa ImportsPetaluma, Ca, Us
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Head Of Product Development And Sales ManagementAtlas World Usa Llc Jul 2022 - PresentUnited StatesI am an experienced and results-driven leader with a passion for driving growth and innovation in the Consumer Packaged Goods (CPG) industry, specializing in Women's Beauty Tools & Men's Grooming Products. As a part-time General Manager, I have successfully navigated a competitive market by fostering strong partnerships, optimizing operations, and elevating brand recognition.I take pride in empowering and inspiring my close-knit, remote team, serving as a dedicated coach, mentor, andβ¦ Show more I am an experienced and results-driven leader with a passion for driving growth and innovation in the Consumer Packaged Goods (CPG) industry, specializing in Women's Beauty Tools & Men's Grooming Products. As a part-time General Manager, I have successfully navigated a competitive market by fostering strong partnerships, optimizing operations, and elevating brand recognition.I take pride in empowering and inspiring my close-knit, remote team, serving as a dedicated coach, mentor, and trainer in Product Development and Sales/Account Management. Through my leadership, I have engineered a trailblazing, systematized infrastructure that seamlessly blends operational efficiencies with knowledge mastery, paving the way for unparalleled growth and success.One of my standout accomplishments includes orchestrating an awe-inspiring journey, which involved creating an exceptional Brand & Marketing Deck, a cutting-edge website, and a genius marketing strategy. This strategic approach catapulted the business to new heights of prosperity and distinction.Key Achievements π: Achieved remarkable year-over-year sales revenue growth from 2022 to 2023, with an impressive increase of approximately 45%. Implemented highly effective operational strategies, resulting in an outstanding zero chargeback record. Crafted an impactful and compelling Brand & Marketing Deck, positioning the company for heightened brand recognition and expanded market penetration. Spearheaded the generation of Trend Decks for Spring 2023 and BTC 2023, concurrently fostering innovation and expertise within the team by training our skilled product developer/designer in the process. Show less
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Senior Product DeveloperElsa L, Inc Jul 1999 - PresentSan Rafael, California, United Statesπ Led the design and import of diverse home dΓ©cor products: photo frames, mirrors, keepsake albums, and specialty wall dΓ©cor. Facilitated sales to three marketing channels: Drug and Office: Kroger (Fred Meyer), Albertsons Bi-Mart, and Meijer Discount Mass Retailers: Target, Wal-Mart, HomeGoods, and Stage Stores Specialty and Department Stores: Bed Bath & Beyond, Cost Plus World Market, Kohlβs Department Storeπ Managed product development and factoryβ¦ Show more π Led the design and import of diverse home dΓ©cor products: photo frames, mirrors, keepsake albums, and specialty wall dΓ©cor. Facilitated sales to three marketing channels: Drug and Office: Kroger (Fred Meyer), Albertsons Bi-Mart, and Meijer Discount Mass Retailers: Target, Wal-Mart, HomeGoods, and Stage Stores Specialty and Department Stores: Bed Bath & Beyond, Cost Plus World Market, Kohlβs Department Storeπ Managed product development and factory correspondence with multiple overseas factories year-round for raw material manipulation β from wood and polystyrene to casted metal with embellishments β in the production of picture frames, mirrors, and wall dΓ©cor.π€ Collaborated with cross-functional teams in Sales and Product Development throughout the planning, requirement gathering, development, testing, deployment, sales performance measurement, and prototype management stages.π‘ Developed and presented an international strategic expansion plan to top management, providing valuable business opportunities and recommendations for growth planning and workflow.π Researched and created competitive landscapes to identify and address market gaps with new product innovations.π Developed and managed implementation of goals, objectives, policies, procedures, and work standards, ensuring compliance with all applicable foreign regulations across company divisions and the Product Management department.π° Improved gross margins for hard goods category through effective cost engineering and negotiations with factories.Key Achievements π:β’ Managed up to 352 SKUs/developments from a single factory.β’ Conceptualized, developed, and assisted in selling an entire endcap promotion at Target with 18 β 20 SKUs, achieving an impressive 88% sell-through and generating approximately between 825K and 1 million in sales dollars.β’ Surpassed corporate/department margin goals by an outstanding 15 β 17%. Show less -
Sales AdministratorElsa L, Inc Jul 1999 - Mar 2021San Rafael, California, United Statesπ Managed the sales and product lifecycle from retailer competitive analysis π, trend analysis π, line assortment conception π¨ and build π οΈ, line presentation π and review π€, to final sales performance analysis π and summary π.π‘ Developed and executed innovative account strategies π for key account retailers π’ such as Target Corp π―, Bed Bath & Beyond ποΈ, Cost Plus World Market π, and Kohl's Department Stores π¬.π Streamlined in-house marketing strategy π toβ¦ Show more π Managed the sales and product lifecycle from retailer competitive analysis π, trend analysis π, line assortment conception π¨ and build π οΈ, line presentation π and review π€, to final sales performance analysis π and summary π.π‘ Developed and executed innovative account strategies π for key account retailers π’ such as Target Corp π―, Bed Bath & Beyond ποΈ, Cost Plus World Market π, and Kohl's Department Stores π¬.π Streamlined in-house marketing strategy π to create cohesive brand presentation π and production efficiencies π.Key Achievements π:β’ Instrumental in driving the sales π: accounting for 50 β 60% of total sales revenue π° (with total sales revenue estimated at 8 β 12 million π²).β’ Brought an all-encompassing Market and Competitive Analysis π΅οΈ to the company along with company introduction π’ for new retail opportunities π. Show less
Deborah Spencer-Simonova Education Details
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Business Administration -
World College WestInternational Business
Frequently Asked Questions about Deborah Spencer-Simonova
What company does Deborah Spencer-Simonova work for?
Deborah Spencer-Simonova works for Atlas World Usa Imports
What is Deborah Spencer-Simonova's role at the current company?
Deborah Spencer-Simonova's current role is Head of Product Development and Sales Management.
What schools did Deborah Spencer-Simonova attend?
Deborah Spencer-Simonova attended Sonoma State University, World College West.
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