Deborah is a highly experienced consultant and leader in the development of strategic marketing, advising companies on how best to gain, nurture and maximise lifetime customer value. Specialising in both elder care and retail markets, Deborah brings an objective eye to business using years of experience via Mature Thinking and The Stone ConsultancyDeborah advises companies on how to target the elder care market effectively through her consultancy, Mature Thinking (www.maturethinking.co.uk), to help companies to maximise their impact in this sector. She also gives regular seminars and runs 1:1 clinics for company staff on planning for care and how to juggle work and elder care responsibilities.Her book, 'The Essential Family Guide to Caring for Older People' is available from Amazon and all good bookshops. It provides comprehensive information and advice for families caring for older relatives across the UK and beyond. The Stone Consultancy (www.thestoneconsultancy.co.uk) is a leading retail marketing consultancy, offering a unique, bespoke consultancy service for retail businesses. Successful sales growth for retailers is secured through intelligent strategic vision, incisive planning and a strong commercial approach, combined with unrivalled experience in the retail market. Specialities: Business strategy, brand strategy, marketing strategy, product development, retail, older market, elder care.