Deborah Stone-Wulf Email & Phone Number

Fairfax, VA

Washington DC

• Based on my success in leading the introduction of industry-first technology using a collaborative, data-driven approach, I was promoted to the position of VP, Sales Distribution and Customer Service. In this senior.
• Developed vision and design for Omni-channel distribution platform with leading edge distribution capabilities that are flexible, scalable and responsive to changing customer behaviors, providing Amtrak’s customers.
• Optimized self-service channels to shift customers away from higher-cost agent channels, resulting in a $9M cost reduction, while improving customer satisfaction, increasing close rate and improving customer-relations.
• Directed Amtrak.com redesign which introduced new fare and ancillary products, increasing revenue by 3%.
• Increased customer use of mobile platforms, quickly growing mobile sales to 10% of all transactions.
• Identified new distribution partners and renegotiated distribution agreements, reducing third-party distribution costs 20% while increasing revenue 16%.

Washington D.C. Metro Area

• Recognized for my ability to drive business solutions with technology, I was promoted to the position of Senior Director, Sales and Reservation Systems. In this role, I set the strategic direction for Amtrak’s.
• Managed transformational $50 million project to implement electronic ticketing at Amtrak, the industry's first implementation of true electronic ticketing in an open-boarding environment.
• Negotiated with Federal Railroad Administration to alter ruling on Amtrak’s relationships with 3rd-party providers.
• Created Amtrak’s first Customer Experience Roadmap through development of a 5-year plan that established the vision and roadmap and brought alignment to the customer facing groups within Amtrak.
• Introduced new Customer Experience concepts through use of customer personas and journey maps to understand and address customer pain points.
• Led upgrade of Amtrak’s 330 self-service kiosks, significantly extending the life of this low-cost distribution channel.

Directed initiatives to strengthen Amtrak’s pricing and revenue management capabilities by providing revenue opportunity and business policy analysis, enhanced decision support systems and improved data integrity. Managed capital budgets and information technology needs with both internal and external partners.

Provided overall strategic review and guidance as well as best-practice revenue management and pricing solutions.

Recruited based on my success and wide breadth of travel-industry experience, I led Spirit’s revenue management and pricing teams in maximizing Spirit’s passenger revenue ($500M/year). Key contributor to Spirit’s marketing strategy as member of marketing committee along with peers from planning, sales, and marketing.

Provided overall strategic review and guidance as well as best-practice revenue management and pricing solutions

Hired to bring travel-industry experience to this start-up, I led the team that was responsible for the overall profitability and performance of the airline product. With an immediate staff of eight, I drove all aspects of the product, including strategic vision, pricing, analysis, market research, reporting, cost reductions, new features, and.

Led team of 12 responsible for analyzing pricing strategy, competitive trends and new distribution partnerships.

Interpersonal Dynamics For High-Performance Executives

Mba, Business Administration

Bs, Economics