Helping companies achieve sustainable growth over the long-term,ensuring they identify and achieve not only the immediate goals but also the long-term strategic objectives that will enable them to grow.

Leading a marketing, creative and PR team to implement strategies and deliver on objectives • Providing leadership, motivation and strategic direction to a multifunctional team in the management of brand development through on-going promotional activity. • Defining the marketing budget, and monitoring and controlling expenditure in line with company goals.• Organising, budgeting and reporting Return on Investment for attendance at exhibitions / events.• Conducting external and… Show more Leading a marketing, creative and PR team to implement strategies and deliver on objectives • Providing leadership, motivation and strategic direction to a multifunctional team in the management of brand development through on-going promotional activity. • Defining the marketing budget, and monitoring and controlling expenditure in line with company goals.• Organising, budgeting and reporting Return on Investment for attendance at exhibitions / events.• Conducting external and internal market research.• Planning, managing, writing for and implementing B2B and B2C communications including email, development of direct mail packs, web copy, brochures, marketing collateral• Creation of editorial for circulation to mainstream scuba magazines and websites throughout EMEA territory, alongside the production of copy for internal and external communications. • Maintaining the company’s policy with regards to communications. • Writing for, and editing the regular digital member newsletter, available in multiple languages, while reviewing and providing content for regional blogs.• Directing creative requests – utilising a consultative approach to effectively analyse and delineate requirements for internal customers and external B2B.Working as part of interdepartmental teams ensuring co-operation and delivery of team goals. Show less

• Cemented marketing expertise as Assistant Marketing Manager of Industrial Business Group Diversey Lever / Lever Industrial, Runcorn, Cheshire (1989 – 97), gaining exposure to product range management, new product development and business planning while monitoring competitor activity and market trends contributing to organisational change as needed.• Ensured product profitability through the continued evaluation of pricing structures and cost control for a portfolio of products with a £6m… Show more • Cemented marketing expertise as Assistant Marketing Manager of Industrial Business Group Diversey Lever / Lever Industrial, Runcorn, Cheshire (1989 – 97), gaining exposure to product range management, new product development and business planning while monitoring competitor activity and market trends contributing to organisational change as needed.• Ensured product profitability through the continued evaluation of pricing structures and cost control for a portfolio of products with a £6m turnover.• Analysed client requirements and promoted associated products at Lever Industrial (1986 – 89) Show less