Deborah Hodge Email and Phone Number

• Managed all assigned accounts' national marketing activity and budgets, representing over 5 million combined basic cable customers. Developed and implemented eight marketing campaigns in the first year to exceed sales goals and revenue forecast. Through sales trainings and incentives, generated an increase of 61% in affiliate's call center Sales Dept sales, and an increase of 74% in Retention. Marketing campaigns included the following tactics: Cross Channel, Direct Mail, Email, Online, Call Center Incentives and Telemarketing. Directed and coached three Affiliate Sales Account Managers, and one Point of Sale Manager. (8/2011 – 10/2012) • Managed all assigned account team online marketing and content distribution for online and on-air sampling campaigns for satellite affiliate, representing 18 million customers. Collaborated in the development and implementation of all national marketing campaigns. Directed and managed three Point of Sale Managers responsible for the sales training of over 12k Customer Care Personnel. (11/2010 – 7/2011)• Developed and implemented all marketing activity for the assigned cable account regions, representing over 3 million basic cable customers. Negotiated incremental marketing activity and exceeded sales goals by 99% in 2007. Qualified for the 2007 and 2010 sales honor awards. Marketing campaigns included the following tactics: Cross Channel, Direct Mail, Call Center Incentives and Telemarketing. Directed and coached one Point of Sale Manager. (5/2004 – 10/2010)

Strengthened affiliate relationships with assigned Upstate NY and New England Divisions for multiple cable accounts with over 3 million combined basic cable customers. Developed and implemented marketing campaigns and sell-in and roll-out of new services, exceeding sales goals by 60%, resulting in nomination for the 2002 Showtime Dru Strange Award for Sales Excellence. Marketing tactics included: Cross Channel, Direct Mail, Telemarketing, and Call Center Incentives.

Spearheaded all Point of Sale marketing efforts to increase revenue and subscribers at assigned satellite accounts. Specific Point of Sale (POS) responsibilities included: development and implementation of all sales incentives, including front-end incremental sales projections and back-end analysis and ROI; customizing and delivering programming content and sales trainings for over 5,000 Customer Service Representatives across the country; effectively managing the POS share of account marketing budgets.

• Team Management: Managed all aspects of customer relationship and food and wine service; anticipated and addressed all concerns before they became problems; effectively communicated with team and customer; determined priorities and supervised follow-through at events.• Team Development: Trained team members in established modes of customer service and outlined team responsibilities; evaluated abilities and identified potential for development; provided coaching and guidance.• Strategic Planning Committee: Worked with management to develop new strategies for daily operations; helped implement company goals and objectives; clarified existing job descriptions to streamline efficiency.• Company Spokesperson: Promotional appearances on WPIX Television and The Food Network.