Deborah Trainor Email & Phone Number

United States

Arlington, Va, Us

Please reach out through my contact information or instant message for an updated resume/CV.

Arlington, Va, Us

Manage my own consulting firm specializing in strategic Go To Market services such as: project leadership, customer analysis, market analysis, strategic planning, market and competitive intelligence, new product development voice of the customer research, new product development launch, demand generation metrics, trade show intelligence, forecasting, market segmentation, and strategy advising

Please reach out through my contact information for detailed CV/resume.

Bellevue, Wa, Us

• Provide CEO with actionable market intelligence for the business plan – competitor pricing, competitor pricing structure, competitor product definitions, and market size for commercial photovoltaic (PV) monitoring business

Los Angeles, California, Us

• Provided strategic and market analysis guidance to start up companies in the solar tracker, food waste, and glycerin fuel cell industries

• Armed executive management with actionable information for the corporate strategic plan – customer segmentation, market sizing, and forecasts• Managed global brand usage & attitude and brand equity studies enabling more effective go to market strategies• Led Lean Six Sigma Kaizen events and continuous improvement efforts for market research and analysis for the US, Europe, Brazil, Russia, India and China markets.• Created centralized repository for standardized surveys including year over year comparisons that saved at least $200k and substantial staff time

See above for description

Bothell, Washington, Us

• Predicted global economic growth and contraction 24 months in advance by creating multivariate econometric forecast models; ultimately predicted the Great Recession in 2006, ~24 months before the financial collapse that resulted in the Global Financial Crisis• Provided executive management with actionable information for the corporate strategic plan• Provided market & competitive analysis on global competitors, new product lines, strategy, and new markets for senior management• Developed & managed market analytics program including secondary market updates, trade show intelligence, and intelligence sharing infrastructure• Established global market share process and analysis for multiple product lines

Mountlake Terrace, Washington, Us

• Produced actionable market environmental assessments and competitive intelligence of the health insurance industry, dental, and pharmacy benefit programs for the Board, senior management, and Standard & Poor’s • Analysis & profiles included product comparisons, strategy, and Porter’s 4 Corner analysis for all lines of business• Market intelligence resulted in Premera gaining 1st place market position, improved credit ratings, and access into new markets• Created a competitive advantage by gaining knowledge before it is made public• Created and developed the competitive intelligence function within a multi-billion health insurance company. Function included market analytics relational database, intranet site, competitive assurance policy, and primary intelligence human network• Supported the conversion to a for profit company by supplying state regulators with competitive information that illustrates vast competition within Premera markets. Assisted with proving that antitrust laws are upheld.• Maintained and improved the process for market share & analysis for four states on a quarterly and annual basis• Initiated and implemented enterprise wide competitor and market information management system ("The Source")• Successfully managed large strategic projects and vendor/consultant relationships including teams & budgets• Analyzed outputs from satisfaction and brand awareness studies and provided management support for these projects. Projects included focus groups and conjoint studies.

Master Of Arts Global Risk (In Progress), International Relations And Affairs, International Economics, Global Risk

Ba, Political Science - International Relations, Marketing, Management, Economics & Japanese

Sustainable Energy Design (Mechanical Engineering)

Renewable Energy (Mechanical Engineering)

Climate Literacy: Understanding Climate Change

Business Intelligence: Building The Data Warehouse

Product Strategy

Certificate, Sales & Marketing Field Intelligence Training

Certificate, Advanced Analysis Ii

Masters, Master In Competitive Intelligence

Executive Training, Developing International Sales, Level Ii: Doing Business In Argentina, Brazil, And Chile

Executive Training, Developing International Sales: An Executive Training Course