Deborah Watson Email & Phone Number

United Kingdom

Working with organisations to achieve their goals through influencing people With a proven track record in delivering fully integrated communication and motivation initiatives that drive measurable results, I use my experience to help organisations implement programmes, assess their current incentive strategies or design new initiatives that really change behaviour for the long term. An avid enthusiast in the field of behavioural economics, the approach I take considers both the commercial goal that the organisation has and how their means to achieving it (people) will be best motivated to achieve it.Turn insight in to action.

Directing and owning relationships at the highest level within key corporate accounts, my role at BIW was immensely diverse, primarily working in the IT and automotive sectors I helped clients achieve their objectives through considered and well structured business improvement programmes including:- Incentive strategies that dealt with every level of performance or engagement challenge - Large scale technology implementations that improved processes and made efficiencies for the client- Interrogation of data to provide applicable insight and action within hugely complex sales channels- Making reward and recognition recommendations that would drive behaviour in culturally and geographically diverse audiences - Structuring communications strategies that used every media cohesively and effectively- Proposing and working with a delivery team to provide logistically complex impactful events all over the worldTo be successful in this role, I needed to lead and influence others to be the best they could be, manage and apportion multi million pound budgets to the right activity for a client to achieve ROI and be the architect of the right solution for the client.In terms of success, in addition to the key accounts I was responsible for, I led and won significant pitches, achieved BIW’s own Presidents Club 4 times and in 2013 was awarded the prestigious global Presidents Award.