Deborah Yarnell

Deborah Yarnell Email and Phone Number

Sales Enablement Director @ Lexipol
Albany, NY, US
Deborah Yarnell's Location
Albany, New York Metropolitan Area, United States, United States
Deborah Yarnell's Contact Details

Deborah Yarnell personal email

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Deborah Yarnell phone numbers

About Deborah Yarnell

I am a dynamic, high-performing product and marketing professional with demonstrated success delivering results in fast-paced entrepreneurial environments. I have a strong track record of working directly with clients to identify their needs then working collaboratively with cross-functional teams to delight them with the results. I possess a love of learning, a penchant for problem-solving, a collaborative spirit and a deep drive for success. When I'm not at work I cherish my family time, can't read fast enough, try to tire out my Welsh Terrier and love touring historic homes. Let's network!Clifton Strengths: Restorative - Achiever - Individualization - Learner - HarmonyPROFESSIONAL SKILLS:• Content Development• Product Management• Project & Program Management• Contract Negotiation• Product Development• Written & Verbal Communication• Digital Media Strategy• Instructional Design & Digital Learning• Training & Development• Market Research• Customer Acquisition & Retention• Relationship Management• Executive Partnership Development• Critical Thinking & Decision Making• Competitive Analysis

Deborah Yarnell's Current Company Details
Lexipol

Lexipol

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Sales Enablement Director
Albany, NY, US
Deborah Yarnell Work Experience Details
  • Lexipol
    Sales Enablement Director
    Lexipol
    Albany, Ny, Us
  • Consultant / Self-Employed
    Consultant
    Consultant / Self-Employed Oct 2020 - Present
    Provide a full range of marketing, product, and project management services. Recent projects include work for Office of the NYS Comptroller, Long-Term Care Ombudsman Program, and easZservice.
  • Mary Ann Liebert, Inc.
    Digital Product Manager - Genetic Engineering, Biotechnology, Precision Medicine
    Mary Ann Liebert, Inc. Aug 2021 - Jul 2023
    New Rochelle, New York, Us
    Spearheaded the optimization of existing digital media solutions company-wide, while pioneering novel commercial solutions tailored to genetic engineering and biotechnology research and development, production, lab management, and management professionals in biotech/pharmaceutical, government, and university settings.
  • Mannix Marketing
    Project Manager
    Mannix Marketing Dec 2019 - Jul 2020
    Glens Falls, Ny, Us
    * Led as the voice of the customer and product owner coordinating people and processes to ensure websites were developed to client specifications on time, within scope and on budget.* Evaluated existing websites and guided clients with recommendations for improved content, CTAs and UI/UX.* Managed and maintained current processes and identified areas for efficiencies. Created and implemented new process documents and client checklists to shorten time to launch.* Prepared project post-mortems and identified budget shortfalls, upsell opportunities and new process implementation.* Measured client program performance using Google Analytics and other industry tools to evaluate success and mitigate risk.
  • Ieee Globalspec
    Product Manager
    Ieee Globalspec Nov 2017 - Aug 2019
    Albany, New York, Us
    * Focused on maintaining and creating a portfolio of digital media solutions that deliver ROI for B2B technology marketers. Used Agile methodology communicating stories through Jira and Confluence.* Project managed the development of a custom web page including design, content development and marketing strategy for strategic partner. Exceeded page view goals first month of launch.* Developed and improved product positioning and delivery process for lead-generation product to grow revenue by more than 150% YOY.* Inspired and led cross-functional teams toward a common vision and roadmap to launch six video newsletters and four e-newsletters to respond to changing market needs.
  • Ieee Globalspec
    Digital Marketing Strategist
    Ieee Globalspec Jan 2014 - Nov 2017
    Albany, New York, Us
    * Collected, reviewed, and analyzed customer data and client needs and translated this information into improvements to service and technology, acting as a bridge between clients and the product management team. * Developed and implemented online training and on-boarding curriculum for sales staff.* Built strong relationships with sales reps and customers to directly influence $1.25M in 2015 and $2.4M in 2016 business through RFPs, and collaborative sales & media strategies.
  • Cengage Learning
    Product Marketing Director - Math & Science, Cet, Library
    Cengage Learning May 2012 - Jun 2013
    * Maintained full responsibility for driving sales and KPIs across the math & science sector, career, education & training solutions, and library & reference product lines that represented $650M in revenue across 5+ sales forces.* Provided leadership to distributed team of 15 employees across six locations and three businesses during corporate restructuring.* Managed sales, marketing, strategic planning, competitive analysis, and revenue growth initiatives. * Created and delivered engaging sales presentations to enterprise level accounts, retail chains, and C-suite executives.
  • Cengage Learning
    Marketing Director - Cet
    Cengage Learning Jan 2006 - May 2012
    * Evaluated market data and shared market feedback to help shape product development during critical digital transformation while growing product lines 31% during tenure.* Forged partnership with industry-leading association for exclusive agreement resulting in a new global revenue stream with 5 year CAGR of +20%.* Managed talent acquisition and professional development to create top-performing team including two marketing managers of the year.* Oversaw planning, development and execution of integrated marketing plans across multiple channels annually with final approval and accountability around strategy and budget.
  • Pearson Education
    Product Manager/ Executive Editor - Agriculture, Mechanical Engineering Technology, Cad
    Pearson Education 2001 - 2006
    London, Gb
    * Managed P&L responsibility for $11M in print and electronic product. * Acquired an average of 23 new products and published an average of 40 products annually.* Formed strategic corporate alliance and negotiated contract with Fortune 500 Software Company.* Achieved signing goal within first ten months of tenure.
  • Pearson Education
    Marketing Manager - Cet
    Pearson Education 1993 - 2005
    London, Gb
    * 1995 Marketing Manager of the Year* Designed and managed key websites* Initiated Electronics Technology Journal* Created bi-annual career college newsletter and coordinated Career College Road Show

Deborah Yarnell Skills

Academic Publishing Publishing Content Development Marketing Strategy Ebooks Marketing Online Publishing Competitive Analysis Content Management Strategic Partnerships Sales Presentations Leadership Content Strategy Textbooks Email Marketing Custom Publishing Management Editorial E Learning Cross Functional Team Leadership Newsletters Product Development Digital Media Sales Editing Lead Generation Instructional Design Books Copy Editing Selling P&l Management Proofreading Training Online Marketing Digital Publishing Copywriting Public Relations Critical Thinking Digital Strategy Product Management Emarketing Team Building Team Leadership Communication Skills Trade Shows Strategic Negotiations Cross Functional Team Building Contract Negotiation Team Management Project Management

Deborah Yarnell Education Details

  • Vassar College
    Vassar College
    American Culture

Frequently Asked Questions about Deborah Yarnell

What company does Deborah Yarnell work for?

Deborah Yarnell works for Lexipol

What is Deborah Yarnell's role at the current company?

Deborah Yarnell's current role is Sales Enablement Director.

What is Deborah Yarnell's email address?

Deborah Yarnell's email address is dy****@****360.com

What is Deborah Yarnell's direct phone number?

Deborah Yarnell's direct phone number is +151834*****

What schools did Deborah Yarnell attend?

Deborah Yarnell attended Vassar College.

What are some of Deborah Yarnell's interests?

Deborah Yarnell has interest in Children, Education.

What skills is Deborah Yarnell known for?

Deborah Yarnell has skills like Academic Publishing, Publishing, Content Development, Marketing Strategy, Ebooks, Marketing, Online Publishing, Competitive Analysis, Content Management, Strategic Partnerships, Sales Presentations, Leadership.

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