Deborah Yu Email & Phone Number

Rochester, New York, Us

Brand: Robert Mondavi Winery

Rochester, New York, Us

Brands: Pacifico, Victoria, Fresca Mixed

Oakland, California, Us

Clients: AAA Membership (NCNU Region), NorCal Toyota

Oakland, California, Us

Clients: AAA Membership (NCNU Region), McDonald's (Regional), NorCal Toyota

London, Gb

Clients: Canon; No7 Skincare & Cosmetics; Lavazza Coffee- Led full year digital media strategy and campaign execution for multiple brands/products simultaneously- Managed a team of planners and associates through project delegation, career mentorship and skill development - Negotiated contracts for custom content programs between several parties, including creative agencies and site direct publishers

London, Gb

Clients: Canon, No7 Skincare & Cosmetics- Collaborated cross-functionally with partner agencies, external publishers and internal teams to strategize full-funnel digital campaigns consisting of programmatic display, online video (CTV/OTT, YouTube, etc.), paid social and custom content- Analyzed performance data to make optimizations, identify trends and update clients on campaign status through reporting dashboards (Excel or Tableau)

Bankside, London, Gb

Client: SAP- Served as the main point of contact for the client and vendors alike on multiple campaigns at a time- Presented directly to the client during media recommendations, status meetings and reporting calls- Managed assistant planners to ensure that they are properly trained and onboarded to the team structure and functions, as well as delegating tasks that will both facilitate their learning and contribute to the team as a whole- Worked with the Marketing Sciences team to analyze performance data (engagement, ROI, etc.) and derive valuable insights and learnings that we can relay to the client in a digestible manner- Led one of six year-long innovation work streams that will eventually lead to a pilot of a new digital strategy for the client

Bankside, London, Gb

Client: SAP- Collaborated with my team of 6 others to plan, execute and analyze B2B demand generation media campaigns with budgets ranging from $50K to $1MM+ for our client, SAP's largest market: the North American region- Composed media plans by coming up with the overall strategy, negotiating tactics and pricing with vendors and assessing the optimal allocation of budget- Utilized consumer research and data tools such as Forrester Technographics to study consumer behavior, trends and preferences of SAP's target market: business IT decision makers- Coordinated campaigns through implementing media buys on PRISMA, gathering creative assets and trafficking through DCM on multiple campaigns- Tracked progress and pulled campaign reporting through systems like MSIGHTS and DCM to provide updates to the client and determine if plan optimization is needed - Facilitated close communication between the stakeholders and publishers of each campaign to ensure that the campaigns are going as planned and the client is satisfied with the direction and results

San Francisco, Ca, Us

Winter Concept Store: Cashmere Cabin - Assisted customers with in-store purchases, online orders and returns during high-traffic holiday shopping season in Everlane's temporary pop-up concept store in West Village: Cashmere Cabin- Kept the sales floor organized by replenishing popular items and helping management with monthly inventory count - Brainstormed marketing ideas with the rest of the retail team to increase foot traffic and sales conversions for the last weeks of Cashmere Cabin, including events, product spotlights and more- Spread Everlane's brand and company ethos to both new and existing customers who passed through the store

Bachelor Of Arts (Ba), Major: International Studies - Economics

Département D'Etudes De Français Langue Etrangère (Defle)