Débora Pimenta Roquette Email and Phone Number
Experienced in Employer Branding, Talent Acquisition, and Digital Marketing, I currently lead branding strategies at Johnson & Johnson, driving initiatives that connect top talent with our organization. With a strong background in marketing across renowned brands like Hipoglós, Desitin, and Dorflex, I specialize in campaign management, digital strategy, and talent development. Whether it's leading early-career talent development initiatives across LATAM or overseeing end-to-end marketing campaigns, I thrive in environments that promote growth and innovation.Passionate about growth and innovation, I thrive on creating impactful, people-centered strategies to elevate both brands and individuals.💡 Core Expertise:Employer Branding & Talent AcquisitionDigital Marketing & Branding StrategyStakeholder Management & CoachingCampaign Planning & Execution (360º, online/offline)Early Talent Programs & Leadership Development
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Branding Digital Lead Latam | Employer Branding | Talent AcquisitonJohnson & JohnsonSão Paulo, Sp, Br -
Branding Digital Lead | Employer Branding | Talent AcquisitonJohnson & Johnson Feb 2021 - PresentSão Paulo, Brasil
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Latam-Early In Career Brazil - Trainees' Development Lead | Grow AssignmentJohnson & Johnson Jul 2022 - Aug 2023
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Marketing Analyst_Baby Care (Hipoglos, Desitin, Wipes)Johnson & Johnson Feb 2019 - Feb 2021São Paulo, BrasilMarketing Analyst
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Pl Marketing Analyst - Pharmaton ®Sanofi Jul 2017 - Feb 2019Leadership in the processes of:-Control of results (IMS) and development of performance reports-Budget control-Online and offline media campaign planning and coordination-Strategy and implementation of late marketing plansProduct Manager Support:-Definition of the brand strategic plan-Forecasting and reviewing product demand-Search Plan-Innovation / launch of new products-Future portfolio strategy of the brand -
Jr Marketing Analyst -Dorflex ®Sanofi Mar 2016 - Jun 2018São Paulo E Região, Brasil-Responsible for the digital strategy of Dorflex, focus and leadership on planning and execution of main campaigns online.-Lead main brand projects with trade marketing focused on execution through POS Material and define KPIs-Execution and Planning of the 360 campaign (ATL, POS, Digital, PR and main clients)-Daily analysis and KPIs definition based on IMS by channel with trade and sales team-Support ond the routine brand management, and future projects such as Brand Plans, Researches and Supply.
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Intern In Marketing - Pain CategorySanofi Sep 2014 - Mar 2016São Paulo E Região, Brasil- Support on extension launch of Topical Porduct Dorflex Icyhot Arnica, focused on events, campaigns online and off-line-POS activities focused on Novalgina Sell out and KPIs definitions-Coordination and daily routine of all pain brands: Dorflex, Icy Hot and Novalgina focused on consumers and doctors-Responsible for payment and investment control through SAP-Digital platforms control and planning of pain category (Site, Facebook and Instagram) -Support in the strategy implementation of the radio and TV Campaign of Novalgina, with internal approval of mportant áreas sucha as: research, regulatory, medical, leal, agency and trade Marketing-Relationship with agencies and main suppliers
Débora Pimenta Roquette Education Details
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Administração, Negócios E Marketing -
Bacharelado Em Administração
Frequently Asked Questions about Débora Pimenta Roquette
What company does Débora Pimenta Roquette work for?
Débora Pimenta Roquette works for Johnson & Johnson
What is Débora Pimenta Roquette's role at the current company?
Débora Pimenta Roquette's current role is Branding Digital Lead Latam | Employer Branding | Talent Acquisiton.
What schools did Débora Pimenta Roquette attend?
Débora Pimenta Roquette attended Universidade Presbiteriana Mackenzie, Universidade Presbiteriana Mackenzie.
Who are Débora Pimenta Roquette's colleagues?
Débora Pimenta Roquette's colleagues are Marcos David Torrez Albares, Giulia Yoshizumi, Huynh Tran Van, Koos Snitjer, Gabriela Nogueira, Carol Pingol, Max J. Krellenberg.
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