My superpowers:I can connect you to your best potential customer, the one that appreciates you for what your are. Or a team of employees that speaks your language and appreciates that they can bring their whole self to work. Or an internal business unit that shares common goals and would be willing to collaborate. Or a vendor whose story aligns with yours.I also connect disparate knowledge that I’ve absorbed over the past 25 years to create new solutions to customer problems. I’ve worked in financial services (banking & insurance), education, hospitality, healthcare and technology, in sales, marketing, operations and corporate innovation, so I’ve collected strategies your organization might not have thought about, because they come from a completely different vertical. But I make those connections because I’m in love with the problem, not a particular solution. All strategies that can unwind a problem are fair game to me. Let’s connect with the target customer so we can understand what they really need and what they aren’t telling us. Market research, observation, data analytics, random conversations in the wild all help. And let’s put things in front of them early so we can see what they’ll really buy. And let’s create the KPIs before we have the meetings so we don’t lose our path to profit to “happy ears”.Work with me and learn to love the question “Why?” Because I replace things that don’t connect with things that do (through experimentation, lean start-up or design thinking style). From a marketing strategy perspective, I come from direct marketing, so I always want to test against a control. As a wise mentor taught me, without data, all we have is divergent opinions.For the search engine: Marketing Strategy | Business Strategy | Innovation Strategy | Product Development | Design Thinking | Lean Start-Up | Profit Growth | Strategy Development | Strategic Alliances | Revenue Growth | Business Innovation | Digital Marketing | Storytelling | Making Connections | Data-driven | CRM | Sales Strategy | Relationship Building | Thinking Differently | Team Leadership | Communication