Ph.D., at the present I'm Associate Professor of Management. My main subjects of interest concern Tourism, Brand management, Consumer Behaviour, Retail and experience marketing, Big Data and Analytics, Raw Materials.I'm involved in many scientific researches on the topic of Sustainable Tourism, Corporate Reputation, Critical Raw Materials. In particular, with reference to this topic, my recent work “Corporate Reputation Management. Analisi e modelli di misurazione” (trans. Corporate Reputation Management Analysis and measurement models) represents a significant contribution to this subject, still largely unexplored. The reasoned analysis of issues related to the Corporate Reputation was focused on a multistakeholder, multilevel and time based approach for measuring reputation.I published over 70 papers in several journals, national and international, about: managerial issues, consumer behavior, experience and retail marketing. I also published 4 books and numerous book chapters and I presented papers and research outcomes at numerous conferences.I carry out research, consultancy and training to various organizations, public and private on market research, marketing and communication.