Video Services Director; Editor Of End-User Publications; Advertising Group Manager
Intelligent Electronics, Inc./Connecting Point Of America, Inc.
Denver, Co Usa
Held three consecutive positions: Video Services Director;• Responsible for production of sales training videos and all collateral materials, and distribution.• Resourced and obtained talent, set designers, scriptwriters, production studio and editing suite.• Delivered 26 product sales videos within six months entirely using earned co-op funds.Editor of End-User Publications (member of corporate publications department team);• Managed three quarterly publications for distribution to franchise storeowners’ clients.o Sourced contributing authors.o Generated original content; interviewing, writing.o Edited and proofed magazines.• Wrote monthly column circulated to over 200 employees and 500 storeowners.• Earned national industry recognition for editorial content.• Bespoke publications to improve corporate-to-franchiser communications; sales skills.Advertising Group Manager;• Marketed customisable advertising modules to franchise group.• Conducted individual franchiser marketing consultations.• Strategic planning and project coordination with industry leaders such as Apple and HP.• Marketing training leader for storeowner conference seminars.• Phone campaign increased corporation’s exposure by $1.2 million in print advertising.