Débora Wernke personal email
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I'm a service designer passionate about creating experiences while taking care of the entire journey—Experience, Branding, Community. Like a Swiss army knife, I'm able to match various skills to manage projects and, through this, transform experiences into meaningful results.I know experience is something broader, so here are the challenges I'd love to help solve: • Transforming services/products into seamless, user-centered journeys • Designing strategies to enhance customer, candidate, employee, fan – or whatever user – experiences • Bridging the gap between innovation and operational reality • Mapping and optimizing complex processes with clarity • Positioning brands to align with their audience and purpose • Fostering organizational engagement and cultural alignmentEven though I'm immersed in tech, my passions add a unique perspective to my work. As an authentic bunny lover, motorsport enthusiast, pop culture addict, and with a keen eye for fashion, I’d be thrilled to combine my expertise with these worlds.
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Service Designer ConsultantBee ExperienceBrazil
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Worker Bee & ConsultantBee Experience Jul 2019 - PresentProviding experience consulting for clients of the brands I worked with showed me the incredible impact of helping multiple brands thrive, rather than focusing on just one. As a consultant, I specialize in brand experience, journey mapping, and engagement strategies, empowering businesses to create meaningful connections and elevate their customer and employee experiences across every touchpoint.
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Head Of ExperienceOlby Feb 2022 - Jun 2024I was fully hands-on in managing the brand’s holistic experience and responsible for crafting and executing internal and external journeys. Reporting directly to the CEO, I led initiatives to create brand awareness, oversaw the end-to-end brand experience across multiple touchpoints, and provided brand experience consulting for our clients. -
Experience LeadJungle Devs Sep 2021 - Jul 2022Florianópolis, Santa Catarina, BrazilAs the Experience Lead, I reported directly to the CPO, spearheading initiatives to enhance both Employee Experience (EX) and Candidate Experience (CX) while supporting a comprehensive rebranding effort.Leading a team of three multidisciplinary professionals, I oversaw areas such as facilities, recruitment, and personnel departments. Utilizing people analytics, KPIs, and OKRs, our team prepared processes for scalability in alignment with financial projections. We fostered cross-functional collaboration to execute experience strategies seamlessly across teams.
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Employee Experience Designer | People And CultureJungle Devs Mar 2020 - Sep 2021Florianópolis, Santa Catarina, BrazilBefore joining the team, I was an independent consultant in the Cultural Mapping process (formerly Jungle Devs). Then, I was invited to join the team to execute proposals from the diagnostic report to strengthen the employer brand.As the company's first Service Designer, I led the implementation of an experience-mapping culture across the organization, supported by design tools such as persona mapping and service blueprints. Responsible for Employee Experience, Candidate Experience, and Brand Management. I collaborated directly with the People and Culture team on creating performance and feedback processes, and internal events.Our efforts resulted in Jungle Devs being recognized as a Great Place to Work, consistently getting positive feedback on our work quality and company culture.
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Employer Branding SpecialistPeckdish Brand Studio Aug 2021 - Sep 2022As an Employer Branding consultant for a brand managed by the agency, my role involved conducting culture diagnostics, analyzing data from employee surveys, and translating brand values and voice into communication strategies. Define external communication and create assets for a positive employee experience (EX), strengthen the employer brand, and facilitate strategic meetings to align objectives and goals, promoting a culture of collaboration and innovation. -
Researcher ConsultantLemme Lab – Gestão Visual & Inovação Digital Aug 2018 - Dec 2020FlorianópolisI conduct research using practical studies and data analysis, with an article published in the Information Design International Conference (CIDI). Additionally, I provide UX/CX consulting for Brazilian companies supported by SEBRAE, facilitate design workshops, and co-mentor undergraduate design students in their final papers. As a founding member, I had the opportunity to structure the vision/mission and onboard the first team. I've received recognition from the leadership team for my effective research and mentoring contributions. -
Employee Experience DesignerLaboratório Bridge Mar 2018 - Mar 2020Florianópolis E Região, BrasilUpon being promoted within the company, I led the Culture Mapping process, which entailed creating/updating the company's values. This involved visually and verbally translating new concepts linked to our values and other cultural aspects, as well as defining visual guidelines and brand tone of voice.Also responsible for Managing internal processes and projects to foster organizational culture, including conducting experience surveys and facilitating strategic meetings. I consistently utilized design tools such as service blueprints to ensure a positive experience and boost the lab as an great employer brand. -
Design InternLaboratório Bridge Apr 2017 - Mar 2018Florianópolis E Região, BrasilI joined the team initially focusing on internal and external communications. Over time, my role expanded to include enhancing employee experience and brand positioning. Played a key role by applying design tools like journey maps and personas, we refined the employee experience, fostering a sense of belonging and alignment with our values.Collaborating with the team, I spearheaded the creation and execution of internal events to strengthen our culture, such as game nights, hackathons, and tournaments. I developed climate and experience surveys, analyzed the data, and implemented findings. And also executing onboarding kits and managing the brand and its assets.
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Design InternUatt? Sep 2016 - Feb 2017In the first phase of my internship, I assisted the Designer Lead with conceptualizing art applications, technical characterization for graphic production, and file finalization. I gained valuable skills in color adaptation and had theoretical discussions on design processes and archetype definition.In the second phase, I was able to report directly to the Innovation Manager and received the opportunity to create a product line under the supervision of the department's designers. This hands-on experience provided a comprehensive understanding of the design process. I created the graphic theme for the whole material, including the concept definition, graphic references, the application guide, and everything the team needed to put in production. -
Design InternCentro De Estudos Matemáticos Aug 2015 - Aug 2016I always aimed to integrate my college subjects with practical applications. After the editorial design project, I had the opportunity to focus on it at my internship, honing my skills in layout, graphic production and branding. Within the design team, I expanded my knowledge of event organization and brand management, including brand applications, internal communication, and supplier relationships. -
Project DirectorUipi | Empresa Júnior De Design E Animação Dec 2014 - Jul 2015At UIPI, the junior design company at UFSC, I began my introduction to the corporate world, gaining insights into methodologies, organizational culture, feedback process, and leadership. As a Project Assistant, I was involved in the operational aspects of design projects, particularly in brand application projects, and participated in organizing Semana UIPI. Advancing to the role of Projects Director, I led project execution, collaborated with other directors, and spearheaded initiatives such as pricing adjustment and service portfolio definition. Additionally, I coordinated Semana UIPI and Uiperação, where we combined design education with support for non-profit organizations or projects. -
Project AssistantUipi | Empresa Júnior De Design E Animação Jul 2014 - Dec 2014
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Design InternshipHiperlab Ufsc Jun 2014 - Jul 2015I contributed to two projects at Hiperlab, a Design, Media, and Technology research laboratory at the Federal University of Santa Catarina (UFSC). Firstly, in partnership with LabCon/ARQ/UFSC, I was responsible for the communication and user experience of the Virtual Learning Environment in Architecture and Design (AVA_AD) for the Etiquee Project, leveraging my previous experience in architecture. Secondly, I was part of the organizing team for the XIX Congress of the Ibero-American Society of Digital Graphics (Sigradi), where I directly managed the application of the brand and performed website maintenance.
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Interior DesignerLoffi Design 2009 - 2010As an Interior Designer, I was responsible for executing interior design projects and also reviewing alterations to architecture projects.
Débora Wernke Skills
Débora Wernke Education Details
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Master'S In Design -
Arquitetura E Urbanismo
Frequently Asked Questions about Débora Wernke
What company does Débora Wernke work for?
Débora Wernke works for Bee Experience
What is Débora Wernke's role at the current company?
Débora Wernke's current role is Service Designer Consultant.
What is Débora Wernke's email address?
Débora Wernke's email address is de****@****ail.com
What schools did Débora Wernke attend?
Débora Wernke attended Universidade Federal De Santa Catarina, Universidade Federal De Santa Catarina, Universidade Do Sul De Santa Catarina.
What are some of Débora Wernke's interests?
Débora Wernke has interest in Animal Welfare, Education.
What skills is Débora Wernke known for?
Débora Wernke has skills like Adobe Illustrator, Indesign, Adobe Photoshop, Microsoft Office, Atendimento Ao Cliente, Marketing, Microsoft Word, Autocad, Moodle, Corel Draw, Illustrator.
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