Debbie Carter Email & Phone Number

Portland, Or, Us

Compassionate caregivers, innovative thinkers, and smart business leaders, the brands of Foundation Partners Group have served millions of families as they have grieved, honored, and celebrated their loved ones. After acquiring Solace Cremation, I was asked to join the marketing leadership team to create a single brand that would unite more than 100 brands across more than 250 locations and digital experiences. Afterall, the all of after, launched in 2024. Watch for more.

Portland, Oregon, United States

Death is a natural part of life, but that doesn't mean it's easy. Solace was founded as a simple, honest, and modern alternative to the traditional funeral experience. Digitally enabled, human-powered, the DTC deathcare start-up was acquired in 2022 by Foundation Partners Group. At Solace, I led the creation of brand strategies, integrated marketing plans and product roadmap that delivered exponential growth while consistently reducing CAC. I cultivated and managed internal and external teams and built systems to track KPIs and optimize performance.

Vancouver, Wa

Burgerville is a Pacific Northwest burger joint that sets the standard for what all fast-food restaurants could be. Burgerville serves only antibiotic-free proteins, advocates for the humane treatment of animals, invests in breakthrough environmental practices and supports the local economy to grow. During my time at Burgerville, I oversaw the brand's strategic transformation towards new customer acquisition. In a 2018 national survey of 50,000 consumers, Burgerville was rated "highest quality of ingredients" among all US restaurant chains.

Portland, Oregon Area

I've consulted consumer start-ups, legacy brands, family foundations, and social impact leaders, helping to uncover new insights, create clarity of direction, and generate new opportunities for organizations to expand the value they provide their employees, their customers, and the communities they serve. Along the way, I've built a network of creative and inspired people who are working to make this world a better place.

I was a founding team member of the Nike LIVESTRONG brand, leveraging the iconic Yellow Wristband into Nike’s fastest growing collection at retail. In the brand's first year, we delivered $40MM in wholesale revenue while raising $14MM to fight cancer. I authored the Nike LIVESTRONG brand plan and presented a 5-year growth strategy directly to Nike’s CEO and President. Our innovative social media efforts earned top honors at Cannes, Clio, D&AD, AICP Next, Webby, and One Show for integrated digital marketing. I also served as a brand advisor to the LIVESTRONG Foundation.

I designed impactful and provocative integrated marketing campaigns against key innovation initiatives. I molded a decentralized group of advertising, digital, pr, retail, account and event managers into a cohesive goal-driven team. I developed collaborative programs with key retailers to drive traffic and maximize productivity on the floor.

I led Nike's brand strategy and marketing in Southeast Asia. I managed and motivated a diverse cross-functional marketing team of 20 advertising, retail, public relations, sports marketing and digital experts across Singapore, Malaysia, Thailand, and the Philippines. I planned and administered the demand creation budget to generate brand heat and spur unprecedented growth.

I set creative strategy and directed the execution of innovative advertising campaigns for Nike's Asia/Pacific region. Serving as a senior advertising advisor to 11 country teams, I oversaw the integration of advertising initiatives into retail presentation, digital marketing platforms and grassroots experiences that generated brand excitement in market. Reviewed and directed media budget of $50MM across the region and managed production budget of $4MM per year.

While at Gymboree, I set the marketing direction for the company's global franchise division, Gymboree Play & Music. I led the execution of brand vision into national and local advertising, direct marketing, pr, grassroots, and online presentation. Generated unique partnership marketing opportunities. Trained and supported worldwide franchise community comprised of 22 counties. Planned and implemented a global budget within PTI goals.

I oversaw the creation of world-known advertising, inclusive of developing creative strategies, leading execution and evaluating media plans. Directed production budgets of $200,000 to $2.5MM.