Debbie Carter

Debbie Carter Email and Phone Number

Head of Brand and Marketing @ Grand Central Bakery
Portland, OR, US
Debbie Carter's Location
Portland, Oregon Metropolitan Area, United States
Debbie Carter's Contact Details
About Debbie Carter

I am a creative leader with experience building brand awareness and igniting enterprise growth. Recognized as an imaginative idea generator, I develop break-through marketing solutions that inspire consumers into action. I am an accomplished collaborator, building consensus, and navigating complex situations so that humanity emerges. And, I have a passion for taking on the big questions that move innovation forward.Questions like:-How do you drive growth while reducing acquisition costs?-How do you collaborate with partners so that they invest in the growth of your brand?-How do you breathe life into a brand that has been dependent on discounting?-How do you launch a new business in a way that transforms an industry?-How do you demonstrate your values as a invitation for others to join?And in my spare time I continue to ponder the big questions:-What is it about podcaster Phoebe Judge's voice that makes me want to impersonate her?-What makes a cold soda a socially unacceptable morning drink?-Who did Professor Plum off in the library with a lead pipe? Was it me? And, if it was me, what was my character’s name? Was it Dr. D? Or maybe Super D? I sure hope so.

Debbie Carter's Current Company Details
Grand Central Bakery

Grand Central Bakery

View
Head of Brand and Marketing
Portland, OR, US
Employees:
138
Debbie Carter Work Experience Details
  • Grand Central Bakery
    Head Of Brand And Marketing
    Grand Central Bakery
    Portland, Or, Us
  • Foundation Partners Group
    Head Of Brand Initiatives
    Foundation Partners Group 2023 - Present
    Compassionate caregivers, innovative thinkers, and smart business leaders, the brands of Foundation Partners Group have served millions of families as they have grieved, honored, and celebrated their loved ones. After acquiring Solace Cremation, I was asked to join the marketing leadership team to create a single brand that would unite more than 100 brands across more than 250 locations and digital experiences. Afterall, the all of after, launched in 2024. Watch for more.
  • Solace Cremation
    Cmo
    Solace Cremation 2020 - 2023
    Portland, Oregon, United States
    Death is a natural part of life, but that doesn't mean it's easy. Solace was founded as a simple, honest, and modern alternative to the traditional funeral experience. Digitally enabled, human-powered, the DTC deathcare start-up was acquired in 2022 by Foundation Partners Group. At Solace, I led the creation of brand strategies, integrated marketing plans and product roadmap that delivered exponential growth while consistently reducing CAC. I cultivated and managed internal and external teams and built systems to track KPIs and optimize performance.
  • Burgerville, Llc
    Chief Marketing Officer
    Burgerville, Llc 2016 - 2019
    Vancouver, Wa
    Burgerville is a Pacific Northwest burger joint that sets the standard for what all fast-food restaurants could be. Burgerville serves only antibiotic-free proteins, advocates for the humane treatment of animals, invests in breakthrough environmental practices and supports the local economy to grow. During my time at Burgerville, I oversaw the brand's strategic transformation towards new customer acquisition. In a 2018 national survey of 50,000 consumers, Burgerville was rated "highest quality of ingredients" among all US restaurant chains.
  • Diving Allowed
    Brand Strategy Consultant
    Diving Allowed 2010 - 2019
    Portland, Oregon Area
    I've consulted consumer start-ups, legacy brands, family foundations, and social impact leaders, helping to uncover new insights, create clarity of direction, and generate new opportunities for organizations to expand the value they provide their employees, their customers, and the communities they serve. Along the way, I've built a network of creative and inspired people who are working to make this world a better place.
  • Nike
    Livestrong Marketing Director
    Nike 2007 - 2009
    I was a founding team member of the Nike LIVESTRONG brand, leveraging the iconic Yellow Wristband into Nike’s fastest growing collection at retail. In the brand's first year, we delivered $40MM in wholesale revenue while raising $14MM to fight cancer. I authored the Nike LIVESTRONG brand plan and presented a 5-year growth strategy directly to Nike’s CEO and President. Our innovative social media efforts earned top honors at Cannes, Clio, D&AD, AICP Next, Webby, and One Show for integrated digital marketing. I also served as a brand advisor to the LIVESTRONG Foundation.
  • Nike
    Brand Initiatives Director
    Nike 2005 - 2007
    I designed impactful and provocative integrated marketing campaigns against key innovation initiatives. I molded a decentralized group of advertising, digital, pr, retail, account and event managers into a cohesive goal-driven team. I developed collaborative programs with key retailers to drive traffic and maximize productivity on the floor.
  • Nike
    Southeast Asia Marketing Director
    Nike 2003 - 2005
    I led Nike's brand strategy and marketing in Southeast Asia. I managed and motivated a diverse cross-functional marketing team of 20 advertising, retail, public relations, sports marketing and digital experts across Singapore, Malaysia, Thailand, and the Philippines. I planned and administered the demand creation budget to generate brand heat and spur unprecedented growth.
  • Nike
    Asia Pacific Advertising Manager
    Nike 2002 - 2003
    I set creative strategy and directed the execution of innovative advertising campaigns for Nike's Asia/Pacific region. Serving as a senior advertising advisor to 11 country teams, I oversaw the integration of advertising initiatives into retail presentation, digital marketing platforms and grassroots experiences that generated brand excitement in market. Reviewed and directed media budget of $50MM across the region and managed production budget of $4MM per year.
  • Gymboree
    Director Of Franchise Marketing
    Gymboree 1999 - 2002
    While at Gymboree, I set the marketing direction for the company's global franchise division, Gymboree Play & Music. I led the execution of brand vision into national and local advertising, direct marketing, pr, grassroots, and online presentation. Generated unique partnership marketing opportunities. Trained and supported worldwide franchise community comprised of 22 counties. Planned and implemented a global budget within PTI goals.
  • Nike
    Advertising Manager
    Nike 1994 - 1999
    I oversaw the creation of world-known advertising, inclusive of developing creative strategies, leading execution and evaluating media plans. Directed production budgets of $200,000 to $2.5MM.

Debbie Carter Skills

Integrated Marketing Brand Development Strategy Marketing Marketing Strategy Brand Management Advertising Leadership Creative Direction Management Digital Marketing Customer Insight Digital Strategy Public Relations Retail Cross Functional Team Leadership Direct Marketing Product Development Event Management Start Ups Business Development Market Planning Coaching Creative Strategy Marketing Management Brand Architecture Art Direction

Debbie Carter Education Details

Frequently Asked Questions about Debbie Carter

What company does Debbie Carter work for?

Debbie Carter works for Grand Central Bakery

What is Debbie Carter's role at the current company?

Debbie Carter's current role is Head of Brand and Marketing.

What is Debbie Carter's email address?

Debbie Carter's email address is dc****@****ast.net

What is Debbie Carter's direct phone number?

Debbie Carter's direct phone number is +150378*****

What schools did Debbie Carter attend?

Debbie Carter attended University Of Oregon - Charles H. Lundquist College Of Business.

What skills is Debbie Carter known for?

Debbie Carter has skills like Integrated Marketing, Brand Development, Strategy, Marketing, Marketing Strategy, Brand Management, Advertising, Leadership, Creative Direction, Management, Digital Marketing, Customer Insight.

Who are Debbie Carter's colleagues?

Debbie Carter's colleagues are Alex Kelley-Matthews, Mason Barrigar, Mack Tall Hill, Jeff Heitger, Michelle Lutton, Dennis Howard, Kaeli O'brien.

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