Capitalize on the plant-based movement with Hail Merry’sfunctional snacks and desserts

Connecting retailers, suppliers, and shoppers through a data driven enterprise solution. Provide tools to manufacturers and retailers optimizing large volumes of internal and external data. Worked with clients to help them leverage multiple data sources creating a single source of truth. We combined syndicated POS data, shopper data, shipment data, coupon clicks and redemption, ecommerce sales, trade funds and other financial data to uncover actionable insights, drive profitable decisions, and accelerate business growth.

Ensured that the sales team and senior management were aligned on market and customer assumptions, risks, and opportunities in forecast, long-term footprint recommendations and investment. Launched the Cucina Di Carla brand gaining distribution in all major retailers throughout the Northeast, Metro New York, St Louis, and Minneapolis markets. Launched Plant To Plate, a line of natural plant based frozen single serve entrees in May 2019. Developed Private Label business in Club, Food and Natural Channel. All Channels and all Classes of Trade – Grocery, Club and Mass. Key Accounts include Kroger, Walmart, BJ’s, Whole Foods, Ahold (Stop & Shop, Giant Landover, Giant-Martins) Albertsons/Safeway, UNFI and KeHE • 2018 shipments grew by 24% and 2019 year to date shipments through August were up 31.9%.

Drove revenue growth for On the Border brand in new and existing channels throughout the Central US and Southeast. Create and implement the blueprint for a market sales growth strategy. Full P&L accountability. Lead bi-weekly meetings with broker and DSD partners to align priorities and deliver sales goals within budget. Successfully developed relationships at all levels across all functions both internally and externally with retailer, broker, and distributor partners. Represented Sales department on a cross functional innovation team providing input for developing new product offerings and digital marketing campaigns.Accounts include Kroger, Target, Meijer, Publix, Southeastern Grocers, and AWG, Harris Teeter, ADUSA, Albertsons/Safeway East, HEB, Cub Foods, and SuperValu.

Market6 solutions are used by Kroger, Roundy's and more than 1000 consumer product goods companies. Our goal was to create to an awesome customer experience using cutting-edge science and technology. I was responsible for enhancing the overall user experience. This was achieved by upgrading tools that were easy to use and delivered meaningful insights driving business results. Developed reports to support the Joint Business Planning process for Kroger and their manufacturer partners. Spearheaded customer focus groups to understand industry needs, identify problems, and find innovative solutions. Clients included Kroger, P&G, Nestle, Miller Coors, ConAgra, Truco, PepsiCo, Maybelline, Diageo, Kraft-Heinz, Dr, Pepper/7up, Acosta, Advantage, and Green Mountain.

Establish and maintain key customer relationships and develop and implement creative marketing strategies for expanding customer base throughout the Central US. and the Southeast Region managing $250M in Gross Revenue. Full P&L accountability, Strategic Market Planning, Business Development, Sales Forecasting, and Trade Spend Management. Used consumer insights and solutions to grow the size and value of the retailers Dairy Category while capturing a disproportionate share of the total growth for the brands I managed including Borden, Promised Land, Skim Plus, Weight Watchers yogurt, LALA Hispanic yogurt Smoothies & Probiotics, Frusion Smoothies, La Crème yogurt and creamers. Key Accounts included Costco, Kroger, Target, Meijer, Publix, Delhaize America, Fresh Market, Bi Lo, SuperValu and AWG. • Increased Sales Revenue 17% and Gross Profits by 9.8%.

Defined the Discovery Foods go to market strategy for Ling Ling and Tai Pei brands. Responsible for Central US, Carolina’s and Southeast Region. Ensured that the sales team and executive team were aligned on market and customer assumptions, risks, and opportunities in forecast, long-term product recommendations and investment. National broker selection and contract negotiations. Manage the IRI syndicated data contract and deliverables. Accounts include Kroger, Target, SuperValu, Fresh Market, AWG, Meijer, Food Lion, Harris Teeter, Lowes, Ingles, Winn Dixie, Bi Lo, Publix and Food Service accounts nationally. • Drove total distribution from 42% to 86% AVC and Increased total sales revenue by over 29% and gross profits by 14%.

Built the Bakery & Deli retail business from the ground up by leveraging CPG and Food Service expertise, supply chain efficiencies and effective merchandising strategies. Hired, managed, and developed the National Account Team and Broker Network calling on traditional Retail and Club, generating $96M in annual sales the first year.• Increased total Perimeter Sales volume year two by 15%. Frozen Business Development Manager, Kroger Team June 2002 – April 2007Develop and execute the business plan for Heinz Frozen Foods at Kroger enterprise wide. Developed strong business relationships with key decision makers throughout the Kroger organization. Represented Boston Market, Smart Ones, Bagel Bites, Delimex, Poppers, TGIF and Ore-Ida generating over $108M in annual sales. • Increased trade spending efficiencies by 4% in CY2005. • Delivered a 14% increase in volume in CY2006 while utilizing 99.2% of available trade funds. • Increased Total HFF volume by 13% in CY2007

Responsible for leading, developing and managing a team of 23 Retail Client Service Directors and Managers working with: Target, Kroger, Delhaize America, Ahold, SuperValu, Albertsons, Giant Eagle, Publix, Winn Dixie, Weis Markets, Walgreens, and Rite Aid. Full P&L accountability.

Responsible for Sales Strategy, Promotion Planning and Broker Management of Bausch & Lomb brands for retail accounts in Michigan, Kentucky, Ohio, Indiana and Pennsylvania. Implement Category Management programs, creating a win - win environment for both B&L and the retailer. Salesperson of the year 1992, Pinnacle Club 5 years, Circle of Achievement 5 years