looking after modern trade

external consultant to various companies, mostly into modern trade and marketing

AccountabilitiesHandling modern trade operation of south India.

AccountabilitiesHandling pan India Modern trade operation of Brands like Wild Stone Deo, Heaven's Garden & Secret Temptation.Streamlining the operation, financial controls and Field Coverage patterns in MT.Taking CSD T/O to greater height(from 8.5 CR to 17 CR).Notable Accomplishments Recruitment of the entire field force and setting up the operation from the scratch.Started the listing process of all the brand in all National & regional Chains.Handling a turnover of 12 CR in MT & 18 CR in CSD.Reached 1.5 CR mark with Reliance retail.Distribution increased from 120 stores to 1100 stores in first 3 months.

AccountabilitiesHandling all national accounts and managing a team of 2 Assistant manager - Key Accounts, 4 RSMs,5 ASMs & 13 Sales officers.Handling a T/O of around 2 crores per month all India, this contributes about 24% of the total T/O.Streamlining the reporting systems, financial controls and field coverage patterns.Providing feedbacks to the marketing team about the trend & competition in the region and giving ideas to them specific to Indian market trend. Revamping the manpower deployment.Mapping the clients and developing relationship with the Key clients. Handling CSD operations, and taken the T/O from 5 lakhs to a consistent 30 lakhs in 5 months.Notable Accomplishments Played a key role in expanding the counter of a new Color Cosmetic brand BE YU, now the brand is in 67 counters all India.Instrumental in making the counter profitability of new Color Cosmetic brand, Beyu, reduced cost from 44% to 29% in 7 months.Demonstrated skills in handling a turnover of 1 crore (approx) with 2 brands. Looking after both traditional & modern trade.Administered a team of 3 Area Sales Managers, 13 BDEs, 1 Support Staff, 11 Beauty Advisors and one admin assistant, reporting to General Manager-salesIncreased the service rate increase and successfully coordinated of forth coming launches.Recognized as a highest contributor in the organization nationally and received an appreciation for achieving over 1cr of the expected T/O.Increased MT contribution by substantial margin, by streamlining & increasing the service rate & fill rate to the modern retail.Demonstrated excellence in manpower deployment with a scientific coverage plan implemented, initiated merchandizing in the region.

AccountabilitiesHandling a T/O of 3 crores per month, including all verticals.Forecasting of make up stocks at the regional level and coordinating with the Head office marketing team.Streamlining the reporting systems, financial controls and Field Coverage patterns.Consolidating dealer operation and overseeing the merchandising operations there by increasing the presence of L'Oreal, Maybelline & Garnier in the market.Notable Accomplishments Successfully handled a turnover of 3 crore, looking after both traditional & Modern Trade.Demonstrated skills in administering a team of 7 Business Development Executives, 14 pilot sales representatives, 4 Beauty Specalists,1 admin assistant, 57 Beauty Advisors & 5 merchandisers reporting to Regional Sales Manager, with a dotted line reporting to National Trade Marketing manager.Instrumental by increasing the growth by 32%.Instrumental in achieving 3 crores in Kolkata itself, record figure & all time high in the history of Loreal. Handled entire range of Garnier, Maybelline & Loreal.Achieved Best BDE in Maybelline.Received appreciation letter from GM for one day secondary of 17 lakhs on the eve of "POILA BAISAKH" in Kolkata.PRECEDING ASSIGNMENT

handles western base of Orissa, from Raurkela to Sambalpurlaunched Stayfree Secure successfully in the area.took additional responsibility of Cuttack for sometime.Pioneered scheme saving to increase secondary.