Debra B.
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Debra B. Email & Phone Number

Co-Lead Business Marketing | Head of Marketing - Digital Assets and Wealth Solutions at The Depository Trust & Clearing Corporation (DTCC)
Location: New York, New York, United States 11 work roles 4 schools
1 work email found @chainalysis.com LinkedIn matched
4 data sources Profile completeness 86%

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Work email d****@chainalysis.com
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Current company
The Depository Trust & Clearing Corporation (DTCC)
Role
Co-Lead Business Marketing | Head of Marketing - Digital Assets and Wealth Solutions
Location
New York, New York, United States

Who is Debra B.? Overview

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Quick answer

Debra B. is listed as Co-Lead Business Marketing | Head of Marketing - Digital Assets and Wealth Solutions at The Depository Trust & Clearing Corporation (DTCC), based in New York, New York, United States. AeroLeads shows a work email signal at chainalysis.com and a matched LinkedIn profile for Debra B..

Debra B. previously worked as Director of Product Marketing at Chainalysis Inc. and Head of Marketing, Americas / Chief of Staff at Merkle Science. Debra B. holds Master Of Business Administration - Mba from Ucla Anderson School Of Management.

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*@chainalysis.com
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Profile bio

About Debra B.

B2B Financial Services, Capital Markets, Digital Assets, Fintech | Chief Marketing Officer | VP Product Marketing ExecutiveDynamic product marketing leader with expertise in driving business growth through strategic marketing solutions tailored to enterprise B2B, fintech, and capital markets. Skilled in developing and executing innovative, data-driven go-to-market (GTM) strategies that align with key business goals and deliver measurable results.Proven experience in building marketing functions from the ground up with lean resources and tight budgets, achieving significant growth in brand awareness, engagement, and revenue. Expert in cross-functional leadership, with a strong track record in branding, product marketing, growth marketing, and digital transformation. Deep experience in leading PR/communications strategies and collaborating with HR on employer branding to attract top talent.Core Competencies:Product Marketing | Go-to-Market Strategy | Cross-Functional Leadership | Growth Marketing | Branding | Advertising | Digital Marketing | Social Media Strategy | SaaS | Capital Markets | Financial Services MarketingAwards & Recognition:2019 U.S. Business News: Most Innovative Woman in Financial Institution Brand Strategy2018 Silver Stevie Award for Women in Business: Female Executive of the Year – Business ServicesWebsite Awards: Indigo and Communicator Awards for Digital Excellence

Current workplace

Debra B.'s current company

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The Depository Trust & Clearing Corporation (DTCC)
The Depository Trust & Clearing Corporation (Dtcc)
Co-Lead Business Marketing | Head of Marketing - Digital Assets and Wealth Solutions
New York, NY, US
Website
chainalysis.com
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11 roles · 24 years

Debra B. work experience

A career timeline built from the work history available for this profile.

Director Of Product Marketing

Current
Chainalysis Inc.

New York, New York, US

  • B2B SaaS—Compliance, risk, and investigation solutions for financial institutions and government agencies. (Series F)
  • Leading strategic pivot from product-centric to solution-selling approach, enhancing market position and customer engagement.
  • Revamping brand positioning, developing comprehensive company enablement, and crafting new website content to bolster launch strategy.
  • Orchestrated successful launch of new solution, resulting in pipeline of $4.1M in first month.
  • Created all content for go-to-market teams, including product messaging, thought leadership article, website copy, email campaigns, and post launch nurture programs.
  • Partnered with Product Management to create frameworks and scalability for product development life cycle and go-to-market strategies, ensuring early partnership and successful launches.
Apr 2022 - Present

Head Of Marketing, Americas / Chief Of Staff

Merkle Science

New York, New York, US

Next generation crypto threat detection, risk management and compliance. (Series A)Marketing: Launched marketing in the Americas - Created strategic marketing plan to build brand awareness in the U.S. - Launched product marketing function and created all product collateral and product positioning. - Executed firm's first digital ad campaignChief of Staff.

Aug 2021 - Apr 2022

Vp Of Marketing

Pontera

New York, NY, US

[Formerly FeeX] FinTech in the wealth management space selling to RIAs and FAs, making it possible for financial advisors to actively manage 401k and other held-away accounts. (Series B)

Feb 2021 - Jul 2021

Head Of Marketing

Bitgo

Palo Alto, US

Digital Assets Financial Services Provider (Series B)Ran marketing and communications, including sales enablement, messaging, lead generation, social media, product marketing and integrated marketing campaigns.- Managed all aspects of product launches and acquisition announcements, including PR, social, marketing fact sheets and sales enablement, resulting.

Apr 2020 - Feb 2021

Director Of Product Marketing

Bitgo

Palo Alto, US

- Implemented Go-To-Market strategies for all products launches and acquisitions working closely with product, engineering, and sales.- Crafted in-depth product messaging for BitGo's three client segments.- Wrote white paper comparing crypto security protocols.

Aug 2019 - Apr 2020

Senior Vice President & Head Of Marketing

Valley Commercial Banking (Formerly Bank Leumi Usa)

New York, New York, US

Commercial & Wealth ManagementBuilt Marketing Function- Established marketing function as the Bank began its U.S. transformation, working with senior management on repositioning, creating the brand story and developing a new visual identity.- Facilitated launch of three additional businesses in 2018, including a tech business focused on start-ups and an.

2015 - 2019 ~4 yrs

Director, Client & Marketing Strategy | Head Of Marketing - Investment Banking

Rbc Capital Markets

Toronto, Ontario, CA

Global head of marketing for investment banking. Responsible for build out of marketing programs as firm grew from #15 to #10. Advise bankers on strategies for building industry group or individual profiles and reaching clients. Implemented marketing coverage across all sectors and regions.Managed team of marketing and design professionals. Lead brand.

Mar 2009 - Sep 2014

Director, Business Marketing

Ubs Investment Bank

Zurich, CH

Responsible for marketing for investment banking, including budgeting. Worked with group heads on all client marketing - advertising, newsletters, web, tombstone emails. Revised post industry conference survey, increasing response rate and providing analytics for annual conferences.Part of team that worked on brand adverts for the Investment Bank.

2008 - 2008

Vice President, Branding & Marketing Strategy

Citigroup

New York, New York, US

During Citi rebrand, responsible for pushing brand messages out both internally and externally within Cards division. Worked directly with businesses to aide in transition. Managed brand within the Citi Cards Group. Managed AT&T card rebrand and American Airlines card redesign. Managed the projects, working with brand agencies such as Interbrand.

2006 - 2008 ~2 yrs

Sr. Associate, Institutional Marketing

Morgan Stanley

New York, NY, US

Marketing for the Investment Bank. Responsible for rebrand and launch of finance journal used as tool for Thought Leadership. Managed the Journal of Applied Corporate Finance for the bank. Journal was used as client touchpoint.Managed client entertaining for Institutional Securities Group; brought client entertaining options online; developed usage reports.

2002 - 2006 ~4 yrs
Team & coworkers

Colleagues at The Depository Trust & Clearing Corporation (DTCC)

Other employees you can reach at chainalysis.com. View company contacts →

SP Somwhang Praemrid Somwhang Praemrid Colleague at The Depository Trust & Clearing Corporation (Dtcc) Bangkok, Bangkok City, Thailand, Thailand View → MC Maria Carla Dobronauteanu Maria Carla Dobronauteanu Colleague at The Depository Trust & Clearing Corporation (Dtcc) Greater London, England, United Kingdom, United Kingdom View → SS Sidra Shahzad Sidra Shahzad Colleague at The Depository Trust & Clearing Corporation (Dtcc) London, England, United Kingdom, United Kingdom View → LR Leo Rusnac Leo Rusnac Colleague at The Depository Trust & Clearing Corporation (Dtcc) Copenhagen, Capital Region Of Denmark, Denmark, Denmark View → AM Andrew Mccarthy Andrew Mccarthy Colleague at The Depository Trust & Clearing Corporation (Dtcc) Gwynn Oak, Maryland, United States, United States View → AP Allen Payne Allen Payne Colleague at The Depository Trust & Clearing Corporation (Dtcc) Arlington, Texas, United States, United States View → KO Katie Orr Katie Orr Colleague at The Depository Trust & Clearing Corporation (Dtcc) San Diego, California, United States, United States View → AC Ashish Charaya Ashish Charaya Colleague at The Depository Trust & Clearing Corporation (Dtcc) San Francisco, California, United States, United States View → SP Shawn Pillow Shawn Pillow Colleague at The Depository Trust & Clearing Corporation (Dtcc) Philadelphia, Pennsylvania, United States, United States View → LK Lynda Knight Lynda Knight Colleague at The Depository Trust & Clearing Corporation (Dtcc) United Kingdom, United Kingdom View →
4 education records

Debra B. education

Master Of Business Administration - Mba

Ucla Anderson School Of Management

Bachelor Of Arts - Ba, History

University Of California, Berkeley

Digital Marketing Coursework

Nyu School Of Professional Studies

Certificate In French Language & Civilization, French Language And Literature

Sorbonne University
FAQ

Frequently asked questions about Debra B.

Quick answers generated from the profile data available on this page.

What company does Debra B. work for?

Debra B. works for The Depository Trust & Clearing Corporation (DTCC).

What is Debra B.'s role at The Depository Trust & Clearing Corporation (DTCC)?

Debra B. is listed as Co-Lead Business Marketing | Head of Marketing - Digital Assets and Wealth Solutions at The Depository Trust & Clearing Corporation (DTCC).

What is Debra B.'s email address?

AeroLeads has found 1 work email signal at @chainalysis.com for Debra B. at The Depository Trust & Clearing Corporation (DTCC).

Where is Debra B. based?

Debra B. is based in New York, New York, United States while working with The Depository Trust & Clearing Corporation (DTCC).

What companies has Debra B. worked for?

Debra B. has worked for The Depository Trust & Clearing Corporation (Dtcc), Chainalysis Inc., Merkle Science, Pontera, and Bitgo.

Who are Debra B.'s colleagues at The Depository Trust & Clearing Corporation (DTCC)?

Debra B.'s colleagues at The Depository Trust & Clearing Corporation (DTCC) include Somwhang Praemrid, Maria Carla Dobronauteanu, Sidra Shahzad, Leo Rusnac, and Andrew Mccarthy.

How can I contact Debra B.?

You can use AeroLeads to view verified contact signals for Debra B. at The Depository Trust & Clearing Corporation (DTCC), including work email, phone, and LinkedIn data when available.

What schools did Debra B. attend?

Debra B. holds Master Of Business Administration - Mba from Ucla Anderson School Of Management.

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