Debra Dawson

Debra Dawson Email and Phone Number

Director City Life @ Bayside Council (NSW)
Sydney, NSW, AU
Debra Dawson's Location
Greater Sydney Area, Australia
About Debra Dawson

Senior executive with a unique blend of high level government and private sector experience who has delivered place making strategies with commercially focussed outcomes across many of Sydney’s iconic properties and developments. Has advanced relationship management skills including developing partnerships, advocacy and stakeholder management. An excellent communicator with skills across the property sector, development management, retail shopping centre management, marketing, media and public relations. An inclusive inspirational leader with advanced public presentation and communication skills.Managed multi-million dollar projects on behalf of NSW government and personally responsible for the development of the Western Harbour strategic framework designed to guide and inform development across Sydney’s emerging western harbour metropolis.Advanced program and project management skills using Managing Successful Programs (MSP) with experience in organisational change management. Specialities:Strategic Place Making expertise Focussed leader with drive and determinationStakeholder relationship management, communications and media relations Developing partnershipsProgram Management (MSP)Delivering commercial returnsDriving revenue and visitationCreating visitor experiencesGovernment relationship managementNavigating bureaucracyStrategic advocacyHuman resources managementOrganisational review and change management strategies

Debra Dawson's Current Company Details
Bayside Council (NSW)

Bayside Council (Nsw)

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Director City Life
Sydney, NSW, AU
Website:
rockdale.nsw.gov.au
Employees:
13
Debra Dawson Work Experience Details
  • Bayside Council (Nsw)
    Director City Life
    Bayside Council (Nsw)
    Sydney, Nsw, Au
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  • Bayside Council (Nsw)
    Director City Life
    Bayside Council (Nsw) Jan 2017 - Present
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  • Cruising Yacht Club Australia
    Ceo
    Cruising Yacht Club Australia Oct 2015 - Feb 2016
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  • Sydney Harbour Foreshore Authority
    Executive Director Darling Harbour
    Sydney Harbour Foreshore Authority Jul 2013 - May 2015
    Sydney, Australia
    Sydney Harbour Foreshore Authority is a NSW government authority which owns and manages some of New South Wales’ most significant assets, including Sydney's heritage and cultural precincts at The Rocks and Darling Harbour. The combined value of precincts under management exceeds $1.1 billion dollars. As the Executive Director Darling Harbour I managed the Darling Harbour precinct through an extensive period of redevelopment and change. With more than $6 billion dollars being invested by both the NSW government and the private sector across the precinct over the coming 5 years, the challenges facing the precinct are to ensure that it continues to deliver commercial success through its many businesses and attractions and remains a thriving precinct ready to maximise business potential when the $2.5 billion International Convention Centre opens in 2017.I managed planning, development and operational aspects of significant award winning place making initiatives including Darling Quarter and the Goods Line.
  • Sydney Harbour Foreshore Authority
    Director (Darling Harbour)
    Sydney Harbour Foreshore Authority Jul 2011 - Jul 2013
    Sydney, Australia
    As the Director, Darling Harbour I was responsible for the strategic planning, place management and marketing of commercial and retail properties in Darling Harbour, overseeing property asset and facility management services and caring for the public domain and heritage items of state and national significance. The Authority markets and promotes the brand of its precincts and holds significant large scale events in Darling Harbour each year. It operates tourism and marketing services and manages venues and attractions.
  • Sydney Harbour Foreshore Authority
    Director (The Rocks And Circular Quay)
    Sydney Harbour Foreshore Authority Feb 2007 - Jul 2011
    Sydney, Australia
    As the Director, The Rocks and Circular Quay I was responsible for the strategic planning, place management and marketing of commercial and retail properties in the Rocks and Circular Quay, overseeing property asset and facility management services and caring for the public domain and 140 heritage items of state and national significance in The Rocks. The Authority markets and promotes the brand of its precincts and holds significant large scale events in The Rocks each year. It operates tourism and marketing services and manages venues and attractions. The Rocks attracts more than 40 million visitors annually.
  • Waverley Council
    Divisional Manager Bondi Junction
    Waverley Council Jun 2003 - Dec 2006
    Sydney, Australia
    Waverley Council has responsibility for the commercial viability and economic sustainability of Bondi Junction, which recently completed a $700 million redevelopment. As the Divisional Manager Bondi Junction, I was responsible for managing, maintaining and improving the quality and viability of the Bondi Junction Commercial Precinct for all users- residents, commercial property owners, retail tenants, customers and visitors.
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  • King Street Wharf (Multiplex/Australand Joint Venture)
    General Manager
    King Street Wharf (Multiplex/Australand Joint Venture) Jan 2001 - Feb 2002
    Sydney, Australia
    The Wharf Woolloomooloo and King Street Wharf are both prime waterfront precinct developments, comprising a five star hotel, exclusive restaurants and retail, commercial suites, marina berths and premier residential apartments. Combined value $1.1 billion. As the General Manager - Retail, I was responsible for delivering profitability to joint venture partners by maximizing revenue through strategic place management- leasing, marketing, landmark events and activation. I was also responsible for developing and implementing all business plans: leasing strategies marketing plans, tenant mix analysis, policies and procedures.
  • The Wharf Woolloomooloo (Multiplex/Australand Joint Venture)
    General Manager
    The Wharf Woolloomooloo (Multiplex/Australand Joint Venture) Sep 1999 - Feb 2002
    Sydney, Australia
    As General Manager of this multi-award winning mixed use development, I was responsible for delivering profitability to joint venture partners by maximizing retail and commercial revenue through strategic leasing, marketing, landmark events and management. I was also responsible for developing and implementing all business plans: leasing strategies marketing plans, tenant mix analysis, policies and procedures.I provided advice to Multiplex and Australand on place making strategies to inform design for future mixed use development across their property portfolios. I oversaw the building management committee and ensured the smooth operation and transition of all aspects of the mixed use development including residential handover, retail, commercial, carpark and marina berth stratums.
  • Sydney Opera House
    Sales And Marketing Manager
    Sydney Opera House Oct 1998 - Sep 1999
    Sydney, Australia
    The Sydney Opera House is an international icon and Australia’s premier tourist attraction, visited by more than 20 million tourists per year. It is also home to the best of Australia’s performing arts companies.As a member of the Senior Management team, I was responsible for overseeing the management and delivery of all aspects of sales, marketing, positioning and branding for the restaurant, tourism, ticket sales and functions business at the Sydney Opera House, including feasibility planning and review.
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  • Ipoh Pty Ltd (Queen Victoria Building)
    Marketing Manager & Acting Centre Manager
    Ipoh Pty Ltd (Queen Victoria Building) Jul 1997 - Oct 1998
    Sydney, Australia
    Queen Victoria Building is one of Australia’s foremost shopping centres, with high profile tenants achieving one of the highest rental rates for any Australian shopping centre. I was responsible for the re-positioning and marketing of Australia’s foremost shopping centre including the redevelopment and leasing of the lower level food court
  • Sydney Fish Market
    Manager, Marketing And Industry Communications
    Sydney Fish Market Feb 1996 - Mar 1997
    Sydney, Australia
    The Sydney Fish Market is Australia’s largest seafood market and the second largest seafood market in the world. As the Manager, Marketing and Industry Communication and a part of the senior management team, I was responsible for developing and implementing corporate communication strategies, retail marketing and media campaigns. I contributed to the corporate planning including the site redevelopment.
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Debra Dawson Skills

Strategy Leadership Marketing Corporate Communications Business Planning Change Management Management Market Planning Marketing Communications Public Relations Stakeholder Management Strategic Planning Business Strategy Marketing Strategy Executive Management Event Management

Frequently Asked Questions about Debra Dawson

What company does Debra Dawson work for?

Debra Dawson works for Bayside Council (Nsw)

What is Debra Dawson's role at the current company?

Debra Dawson's current role is Director City Life.

What skills is Debra Dawson known for?

Debra Dawson has skills like Strategy, Leadership, Marketing, Corporate Communications, Business Planning, Change Management, Management, Market Planning, Marketing Communications, Public Relations, Stakeholder Management, Strategic Planning.

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