Debra Floyd Email & Phone Number

Dallas, Texas, United States

As an account supervisor for the Green Dot Agency in a hybrid role supporting the consulting business, I oversee the strategy and execution of various marketing campaigns. As the team lead of an ongoing Agile Kanban Pilot beginning late 2021, we are increasing efficiency, quality, teaming and collaboration, with a result of decreasing delivery timeframes.

Marketing & Communications

Dallas/Fort Worth Area

Implemented digital marketing projects, websites, and resources for five different flooring brands. Spearheaded digital brand campaigns across multiple channels, reviewed analytics, and optimized campaign lifecycle. Created process development and evolution to improve efficiency and timely project completion. Oversaw social/SEO/SEM agencies and directed strategy, analytics, and optimization. Strengthened digital campaigns and analyzed effectiveness, recreated successful campaigns, optimized sub-optimal campaigns and distilled information for brand and other cross-functional teams. Planned and executed new product web launches. Customized ratings/reviews strategy and implementation across multiple websites. Strategized and implemented website architecture and optimization.• Implemented ratings and reviews sweepstakes and increased website reviews by 85%. • Improved website redesign process to improve efficiency and meet accelerated launch date goals. • Learned and mastered Sitecore to become primary resource for website changes/updates.• Administered SEO strategy and increased SERP positioning for identified top ten keyword group by four to ten spots. • Optimized multiple website product launches to increase communication and efficiency, resulting in 100% success in launch date goals.

Dallas, Tx

Directed overall online marketing infrastructure and web strategy, content strategy, distribution and optimization, publishing, event planning, insights and analytics. Chaired customer relationship marketing and retention. Oversaw Internet business and established and grew industry relationships. Spearheaded project management, client service delivery, operations, content and cross-functional teams. Led website development/redesign. Directed content strategy, managed contract writers and served as editor-in-chief for all website content. Orchestrated, updated and executed Salesforce CRM. Supervised daily CMS (WordPress) as well as each project/delivery team to execute on time and in budget.• Customized and implemented leading-edge digital marketing and branding strategies, increasing membership database, lead generation, campaign development, delivery and execution. • Orchestrated monthly and weekly email blasts to a distribution list of over 100,000.• Planned and executed leading annual industry awards program and event, increasing participation by 30%.• Achieved 90% client retention through excellent relationship building and client service and delivery.

Dallas, Tx

Oversaw P&L, service delivery and maintenance. Directed, managed and edited all content. Supervised staff of sales and delivery, online marketing, digital campaigns, publishing and event planning, as well as maintained and grew client relationships. Built and expanded annual Outsourcing Excellence Awards program. Planned and executed multiple annual firm-wide client marketing events resulting in positive branding and increased revenue.• Strengthened relationships with sponsors and advertisers and grew relationships and expanded repeat business by 70%.• Initiated and managed project to consolidate 60 websites into one portal, increasing website traffic and improving value of services offered as well as eliminating operational complexities and reducing costs.• Created industry-recognized “Oscars of Outsourcing” event, increasing participation by 70% and converting expense to profit center.

Dallas/Fort Worth Area

Planned and executed all marketing activities and events for growing outsourcing consulting business. Developed corporate collateral for existing consulting organization and launch of research organization. Planned and executed marketing events in multiple cities to increase awareness and revenue for outsourcing consulting business. Launched industry educational web portal and spearheaded transition from marketing vehicle to profitable business.

Bachelor'S Degree, Advertising

Bachelor Of Science (Bs), Advertising

Activities and Societies: Phi Beta Chi, a professional women's organization that helps the transition of female students into young.