Debra Knott Mcipr Email & Phone Number

Greater Birmingham Area

A member of the UK Communications team; developing and implementing proactive communication strategy and plans to support UK business activity and projects, with a particular focus on Uniper’s UK hydrogen development projects.Media relations including press office response, briefing media and securing opportunities with national, trade and regional media. Working closely with business stakeholders; identifying opportunities and preparing briefing papers and communications materials.Developing and delivering proactive and reactive communications for external and internal audiences.

Contract role supporting the UK Communications Manager on specific projects across Uniper’s hydrogen portfolio. Collaborating with communications colleagues and external partners to design and implement an appropriate communications strategy and messaging for a number of projects at various stages of development. Developing and delivering proactive and reactive communications and creating visible lift for external and internal audiences.

Warwick

Responsible for all UK external communications, preparing and delivering communications strategy and plans across all business verticals, aligned to IRESS’ global strategic objectives. Worked closely with Executive and business stakeholders; identifying opportunities and building profiles. Preparing and delivering financial reporting communications for the UK.Media relations including press office response, support and guidance to C-Suite and other stakeholders, developing journalist contacts, briefing media and securing opportunities. Also managed Internal Communications for the UK, with particular focus on developing employee advocacy and leading specific strategic communication programs at times of organisational change.Responsible for UK PR budget and appointment and management of retained agencies.Achievements include:1. Developing Iress’ UK brand awareness and perception from a very low base in 2013 to one of the most recognised in financial services technology today. 2. Influencing audience perception and awareness through targeted content, resulting in the first UK award win for Xplan.3. Establishing a reputation and demand for credible expertise from Iress’ spokespeople on topical issues.4. Playing a key role in developing Iress' use of social media channels.5. Identifying, entering and sharing success in key industry awards aligned to corporate values.

Warwick

Responsible for building the brand awareness and reputation of Avelo and its products and services in the UK. Including:Developing an effective media communications strategy, managing and overseeing all UK media content including media releases, thought leadership, editorial, briefings / media meetingsManaging external agency resource to deliver campaigns to planBuilding relationships with key industry mediaEngaging with target audience across traditional and digital media channelsHighlights: Developing plans for and managing external communications for a number of significant corporate announcements, including IRESS’ acquisition of Avelo (2013); Avelo’s prior acquisition of N4 Solutions (2010) and Trigold Crystal (2012).

Warwick

Member of marketing team with overall responsibility for PR and media relations. Focus: Ensuring consistency of PR messages; maintaining company profile in target media;writing and editing press releases and articles; managing external PR agency relationship to achieve PR objectives. Main point of contact for media and general press office activities.

Member of marketing team responsible for managing PR.•Ensuring consistency of PR messages•Maintaining company profile in target media•Writing and editing press releases and articles•Liaising with PR agency to achieve PR objectives•Conducting interviews for and writing client case studies•Ad planning, liaising with media, booking and writing copy, briefing design teamPlus:Competitor benchmarking•Initiating and reporting on all research activity covering Market, Competitor and Customer Research (including writing research briefs and selecting suitable suppliers)