⇨ A PR and communications expert of over 20 years standing.⇨ Extensive track record in leading strategic, multi-channel, multi-stakeholder communications campaigns, taking them from initial brief through to delivery.⇨ CIPR member. Always keen to grow and learn more about how to best engage with audiences creatively and compellingly.⇨ Deepest knowledge of the energy, financial and technology sectors yet equally confident in applying core skills to other markets.⇨ Adept at covering all channels and aspects of communication; owned and earned, internal and external, digital and traditional print media.⇨ Trusted advisor with strong commercial acumen; capable of appreciating multiple viewpoints, able to make and act on decisions in sensitive situations - a ‘safe pair of hands’. KEY SKILLS AND STRENGTHSStrong strategic thinking and planningEffective reputation and brand guidanceMedia and influencer engagementEffective agency relationships Content strategy and creationChange / transformation communicationsCrisis communicationsStorytelling and narrative developmentPress and media relationsSocial media strategy and executionCreative thinkerUnderstanding news agendaPragmatic and imaginative approach to problem solvingProject managementBudget ownership Measurement and ROI