After 4 years as a contract writer for ETS, I was hired as an ETS employee in July 2021 where I continued my role as a Web Content Writer/Editor. I wrote and edited content for ETS.org, which included their core brands TOEFL, TOEIC, Praxis, and GRE, as well as other sections of the website. I communicated daily with Accenture, our content authoring team (based in India), to discuss current web jobs and upcoming projects, and to review Jira tickets. I also made content edits, uploaded assets, and published webpages in our AEM (Adobe Experience Manager) CMS. I wrote and edited new and updated information for B2C and B2B audiences. Web Content/Reorganization Projects:The Shorter GRE (July-Sept. 2023)- edited content for B2C and B2B to communicate improvements to the GRE test- made regular updates to the temporary webpages for each audience about new test prep, webinars, and other info- integrated content into the main site- created two modal windows to announce the changes and offer discounts to test takersTOEFL iBT Modernization/Enhancements (March–July 2023)- wrote content to communicate improvements to the TOEFL iBT testing experience for multiple audiences- created dedicated webpages for ongoing changes and made weekly updatesETS.org Website Redesign (March–Sept 2022)- created large-scale, detailed copy decks for multiple brands for the complete redesign of ETS.org, which was rebuilt in AEM CMS- organized, edited, and wrote a large portion of the site, including content for two core brands, TOEFL and TOEIC, ETS Research, and other sections- worked with our editorial and design teams, as well as the outsourced project managers at Accenture, to meet aggressive deadlines in order to have the pages built, reviewed, and approved in time for launch- significantly condensed/simplified the content, optimized copy for SEO, and made it easier to scan and navigate

As a web content writer for ETS (Educational Testing Service), contracted through Adecco, I reviewed and edited web content for a variety of national and international testing and assessment brands. As part of the Strategy, Marketing & Growth team in ETS's in-house corporate agency, I worked on copy decks with various departments, including proofreading, graphics/design, and coding. I reviewed copy decks submitted by the client/marketing team and proposed linking strategies, content organization, URL structure, and other necessary content elements.From March 2020-August 2020, I contributed to the creation and launch of websites for at-home testing options, which allowed customers to take our assessments at home during the COVID-19 pandemic when test centers were closed. This involved adhering to an aggressive schedule and making frequent updates to the websites, as well as sending timely communications to test takers and score users. The at-home testing options remained popular and became permanent products even after test centers reopened worldwide.Skills and Responsibilities:- Web content writing and editing- Linking strategy for homepages and interior pages- Establishing page navigation and hierarchy for new and existing websites- Content organization for website redesigns- Quality control and review of webpages prior to sending for client approval- Post-publish content review and link checking- Review requests for minor page edits (ePubs requests) from clients as neededProjects/Roles:- May 2018-March 2020: Copy editor for annual changes for the TOEFL website- Oct. 2017-May 2018: Copy editor for the redesign of the TOEIC website from initial content review stage through the final publish of the website- August 2017: Assisted with web content edits, review, and quality control during the coding and publishing stages of the new NOTE website- June 2017-Sept. 2017: Copy editor for annual changes for the Praxis, TOEFL, and GACE websites

As a contributing writer for the Spring & Fall issues of Luxury Pools magazine, I wrote one article per issue (two articles/year) on a per assignment basis.Luxury Pools a national, bi-annual, high-end publication that I've been a part of for many years, previously as a writer and editor at Manor House Publishing from Nov 2006 - July 2014.As of 2015, the magazine is now owned by RMS Media, and I've been proud to contribute to the ongoing success of Luxury Pools by corresponding with various industry experts and product manufacturers, and writing feature articles and other editorial pieces. • Wrote feature articles and other editorial pieces published in Luxury Pools magazine, a national bi-annual magazine that showcases top high-end swimming pool builders and designers around the world• Sent interview questions and other communications to pool builders, brands, and manufacturers to be featured/quoted in each article• Requested and collected photography from sources as needed for inclusion in editorial

As a freelance writer for RMS Media, I was able to continue writing for LuxuryPools.com, a website I'd been a part of for many years, previously as a writer and blogger at Manor House Publishing. Luxury Pools magazine and its website LuxuryPools.com are now owned by RMS Media, and I was proud to contribute to their ongoing success of Luxury Pools by corresponding with clients and company profiles that appeared on the "Products We Love" section of the website.• Wrote online profiles for featured manufacturers and other advertising clients that appeared on the "Products We Love" section of LuxuryPools.com• Sent communications to clients for copy approvals and profile updates• Collected new photography from clients as needed for online photo galleries

NameEntertainers.com - National Association of Mobile Entertainers (N.A.M.E.):Project: Website redesign/relaunch planning:• Created new webpages and updated navigation• Wrote, edited, and updated content using WordPress• Created a simpler, more intuitive, and user-friendly "Join" page in which users can easily click on their product and checkout; this replaced the default "Store" page and improved user experience• Communicated regularly with web programmer for functional updates and troubleshooting during pre-launch process• Set up Sandbox and eCheck account via Authorize.net; set up Paypal business account for use on websiteOther editorial and member services responsibilities:• Wrote company announcements and email blasts• Wrote and/or edited content for e-newsletters; proofread test emails in templates• Processed memberships from new/renewing customers via Authorize.net as needed, updated member database using FileMaker Pro, updated website database with client info, sent email confirmations to members• Monitored Google Analytics, set up reports, and kept log of monthly trafficProMobileDJ.com:• Planned and executed a series of e-blasts, blogs, and social media posts announcing N.A.M.E.'s acquisition of ProMobileDJ and my new role as web editor (took over from previous website owner/editor)• Thoroughly edited weekly articles submitted by contributing writers for style consistency, improved format for web/readability, and optimized SEO, adding keyword-rich headlines and CTAs• Sent edited articles to external co-editor in the DJ industry for additional review and feedback; managed all article versions• Posted articles and scheduled blogs using WordPress• Planned monthly editorial calendars and distributed to contributing writers along with other communications• Managed content from new contributing writers• Managed Facebook page and scheduled new posts• Wrote and/or edited content for e-newsletters; proofread test emails in templates

After fulfilling an 8-month role as a Website Consultant/Copywriter at Hibu (Feb 2015 - Sept. 2015), I transitioned to a Website Copywriter position in which I was able to do 50% more writing than my previous role. This allowed me to focus my skills on writing, which I am most passionate about, and to complete client websites 2x faster than my previous role.• Wrote ad-based content for multi-page websites purchased by clients of various small to medium businesses• Completed 1 - 2 websites a day and submitted to design team within 24 hours to meet production deadlines• Wrote keyword-rich headlines and meta tags to meet SEO best practices and company style guidelines• Placed all content into various templates using Moonfruit SiteMaker CMS; provided additional instructions for design team as needed

In this hybrid role as a Website Consultant and Copywriter, I conducted daily in-depth phone interviews with clients who have purchased new websites. Following each phone interview, I began writing all of the content for the website using Moonfruit SiteMaker CMS. I completed each website within 2 - 3 days to meet production deadlines and submitted to our design team.Website Copywriter Responsibilities: • Wrote advertising-based content for each website and entered all copy into a variety of templates using Moonfruit SiteMaker CMS• Completed the writing of each website within two days of consultation interview to meet production deadlines• Wrote specific instructions for the web design/build team when submitting each website to be built• Updated Siebel CRM, SharePoint, and other systems with the status of each job• Assisted other team members as needed with copywriting to meet production deadlines• Wrote headlines to meet SEO best practices and company guidelines• Wrote meta titles and meta descriptions for each web page according to company guidelines Website Consultant Responsibilities:• Conducted daily in-depth phone interviews with clients who have purchased new websites• Completed detailed questionnaire during every interview to collect the necessary information and content for their website• Made recommendations to each client about the types of content and web pages that will be a fit for their business• Researched client's industry and existing web presence to make valuable recommendations to each client• Answered "Point-of-Sale" (POS) calls and conducted phone interviews in a POS call-queue during assigned hours

• Wrote feature articles and researched article topics for national bi-annual magazine Luxury Pools• Wrote company profiles and advertorials for each issue• Edited copy and wrote photo captions in layouts as needed; communicated layout changes or photo replacements to art dept. and clients as needed• Sent written copy and layout to clients for approval• Collected photography from clients for editorial and company profiles• Proofread all magazine content before going to press

As social media manager, I managed multiple social media accounts for two websites--LuxuryPools.com and PoolSpaOutdoor.com--in collaboration with our associate editor.• Managed Facebook, Twitter (X), Pinterest, Google+ social media accounts for two websites to engage users, increase client exposure, and drive traffic to our sites• Ran geo-targeted Facebook ads during peak season• Wrote a variety of weekly social media posts to share our latest blogs and included high-quality photos for increased sharing by our followers• Proofread all social media posts prior to scheduling into Hootsuite, Facebook, and/or Twitter (X)

As a website writer/ blog writer for LuxuryPools.com and PoolSpaOutdoor.com, I managed the web content calendars and coordinated writing assignments & blogs with another writer on our editorial team. Using DotNetNuke for both websites from 2010 - 2013, we then transitioned to Drupal in 2014 for the relaunch of LuxuryPools.com.Web Content/ Blog Writing• Managed web content calendars for LuxuryPools.com & PoolSpaOutdoor.com• Wrote and published variety of blogs, including expert Q&As, new product features, tips & trends, and content marketing pieces• Formatted and published blogs using Drupal and DotNetNuke CMS• Researched blog topics and industry news• Collected photography from clients & industry experts to publish in blogs and on social media• Interviewed clients and/or sources via email or phone for Q&As• Wrote keyword-rich headlines, subheads & content following SEO best practicesWebsite Relaunch & SEO • Collaborated w/web dept, editorial & marketing teams on new responsive website design for LuxuryPools.com• Transferred all preexisting blogs/articles to new website using Drupal; updated & rewrote headlines, subheads, meta data, etc., for improved SEOManorHouseBookstore.com• Added new products/descriptions to online bookstore (OpenCart)Digital Marketing & Email Campaigns• Worked w/third-party consultant on Google PPC ads• Collaborated with sales, art & web depts. on email campaigns• Sent email campaigns to clients/prospects using Benchmark Email, Constant Contact, MailChimp• Managed updated versions of media kits in advertising section of website• Wrote client-facing documents & other materials about new online features as needed for sales dept.• Ran online surveys to gather demographics (QuestionPro)Ad Management & Google Analytics• Monitored site traffic via Google Analytics; set up monthly reports; reviewed performance during team meetings• Managed web ads using OpenX; ran & analyzed performance reports; sent to clients as needed

From Nov. 2008 - Sept. 2012, I was the editor of Pool & Spa Outdoor, a national consumer magazine showcasing swimming pool builders, pool products, and outdoor living products, as well as pool maintenance information and buying tips. In Sept. 2012, the magazine transitioned to a web-only platform. I remained editor of the website PoolSpaOutdoor.com thru July 2014.• Planned and assigned articles for each issue along with a small editorial team• Wrote feature articles and researched article topics• Wrote company profiles and advertorials• Edited and proofread all content for the magazine• Interviewed clients and industry experts via email or phone to obtain quotes and other details for feature articles• Sent advertorial copy and layouts to clients for approval• Collected photography from clients for editorial and company profiles• Proofread all magazine content before going to press• Updated/revised media kit content and editorial calendar; uploaded new/revised media kits to advertising section of each website• Managed email marketing campaigns; sent to clients and prospects using Benchmark Email, Constant Contact, and MailChimp

• Wrote feature articles and researched article topics for national bi-annual magazine Luxury Pools• Wrote company profiles and advertorials for each issue• Sent copy and layout to clients for approval• Collected photography from clients for editorial and company profiles• Proofread all magazine content before going to press

• Wrote articles and researched article topics for Pool & Spa Outdoor magazine• Wrote company profiles and advertorials for each issue• Sent communications to clients for copy and layout approvals• Collected photography from clients for editorial and company profiles• Proofread all magazine content before going to press• Assisted in writing, editing, and proofreading media kits, postcards, email blasts, and other marketing materials• Participated in topic planning meetings and brainstormed ideas for upcoming magazine issues

• Wrote articles and researched article topics for three magazines: Pool & Spa Outdoor, Luxury Pools, Hot Tub & Spa Annual• Wrote company profiles and advertorials • Sent communications to clients for copy and layout approvals• Collected photography from clients for editorial and company profiles• Proofread all magazine content before going to press• Proofread media kits, postcards, and other marketing materials• Attended topic planning meetings and brainstormed ideas for upcoming magazine issues

• Entered schedules and updates for 30+ TV stations into database to meet daily deadlines• Maintained consistent communication with station contacts regarding new programs and scheduling changes• Researched TV program information via station websites and other online resources

• Edited U.S. Patents, resolved rework files, and processed query returns using internal editing program• Documented and reported daily/weekly production numbers to team supervisor • Selected as a team representative to attend meetings for improving and updating manual and checklist• Continually submitted suggestions for changes to editing program to improve Reed Tech's process and production