Debra M Email & Phone Number

Morrisville, PA, US

Princeton, NJ / Remote

After 4 years as a contract writer for ETS, I was hired as an ETS employee in July 2021 where I continued my role as a Web Content Writer/Editor. I wrote and edited content for ETS.org, which included their core brands TOEFL, TOEIC, Praxis, and GRE, as well as other sections of the website. I communicated daily with Accenture, our content authoring team.

Princeton, NJ / Remote

As a web content writer for ETS (Educational Testing Service), contracted through Adecco, I reviewed and edited web content for a variety of national and international testing and assessment brands. As part of the Strategy, Marketing & Growth team in ETS's in-house corporate agency, I worked on copy decks with various departments, including proofreading.

Greater Philadelphia Area

• As a contributing writer for the Spring & Fall issues of Luxury Pools magazine, I wrote one article per issue (two articles/year) on a per assignment basis.Luxury Pools a national, bi-annual, high-end publication that.
• Wrote feature articles and other editorial pieces published in Luxury Pools magazine, a national bi-annual magazine that showcases top high-end swimming pool builders and designers around the world
• Sent interview questions and other communications to pool builders, brands, and manufacturers to be featured/quoted in each article
• Requested and collected photography from sources as needed for inclusion in editorial

• As a freelance writer for RMS Media, I was able to continue writing for LuxuryPools.com, a website I'd been a part of for many years, previously as a writer and blogger at Manor House Publishing. Luxury Pools magazine.
• Wrote online profiles for featured manufacturers and other advertising clients that appeared on the "Products We Love" section of LuxuryPools.com
• Sent communications to clients for copy approvals and profile updates
• Collected new photography from clients as needed for online photo galleries

Willow Grove, PA

• NameEntertainers.com - National Association of Mobile Entertainers (N.A.M.E.):Project: Website redesign/relaunch planning:
• Created new webpages and updated navigation
• Wrote, edited, and updated content using WordPress
• Created a simpler, more intuitive, and user-friendly "Join" page in which users can easily click on their product and checkout; this replaced the default "Store" page and improved user experience
• Communicated regularly with web programmer for functional updates and troubleshooting during pre-launch process
• Set up Sandbox and eCheck account via Authorize.net; set up Paypal business account for use on websiteOther editorial and member services responsibilities:

King Of Prussia, PA

• After fulfilling an 8-month role as a Website Consultant/Copywriter at Hibu (Feb 2015 - Sept. 2015), I transitioned to a Website Copywriter position in which I was able to do 50% more writing than my previous role..
• Wrote ad-based content for multi-page websites purchased by clients of various small to medium businesses
• Completed 1 - 2 websites a day and submitted to design team within 24 hours to meet production deadlines
• Wrote keyword-rich headlines and meta tags to meet SEO best practices and company style guidelines
• Placed all content into various templates using Moonfruit SiteMaker CMS; provided additional instructions for design team as needed

King Of Prussia, PA

• In this hybrid role as a Website Consultant and Copywriter, I conducted daily in-depth phone interviews with clients who have purchased new websites. Following each phone interview, I began writing all of the content.
• Wrote advertising-based content for each website and entered all copy into a variety of templates using Moonfruit SiteMaker CMS
• Completed the writing of each website within two days of consultation interview to meet production deadlines
• Wrote specific instructions for the web design/build team when submitting each website to be built
• Updated Siebel CRM, SharePoint, and other systems with the status of each job
• Assisted other team members as needed with copywriting to meet production deadlines

Warminster, PA

• Wrote feature articles and researched article topics for national bi-annual magazine Luxury Pools
• Wrote company profiles and advertorials for each issue
• Edited copy and wrote photo captions in layouts as needed; communicated layout changes or photo replacements to art dept. and clients as needed
• Sent written copy and layout to clients for approval
• Collected photography from clients for editorial and company profiles
• Proofread all magazine content before going to press

Warminster, PA

• As social media manager, I managed multiple social media accounts for two websites--LuxuryPools.com and PoolSpaOutdoor.com--in collaboration with our associate editor.
• Managed Facebook, Twitter (X), Pinterest, Google+ social media accounts for two websites to engage users, increase client exposure, and drive traffic to our sites
• Ran geo-targeted Facebook ads during peak season
• Wrote a variety of weekly social media posts to share our latest blogs and included high-quality photos for increased sharing by our followers
• Proofread all social media posts prior to scheduling into Hootsuite, Facebook, and/or Twitter (X)

Warminster, PA

• As a website writer/ blog writer for LuxuryPools.com and PoolSpaOutdoor.com, I managed the web content calendars and coordinated writing assignments & blogs with another writer on our editorial team. Using DotNetNuke.
• Managed web content calendars for LuxuryPools.com & PoolSpaOutdoor.com
• Wrote and published variety of blogs, including expert Q&As, new product features, tips & trends, and content marketing pieces
• Formatted and published blogs using Drupal and DotNetNuke CMS
• Researched blog topics and industry news
• Collected photography from clients & industry experts to publish in blogs and on social media

• From Nov. 2008 - Sept. 2012, I was the editor of Pool & Spa Outdoor, a national consumer magazine showcasing swimming pool builders, pool products, and outdoor living products, as well as pool maintenance information.
• Planned and assigned articles for each issue along with a small editorial team
• Wrote feature articles and researched article topics
• Wrote company profiles and advertorials
• Edited and proofread all content for the magazine
• Interviewed clients and industry experts via email or phone to obtain quotes and other details for feature articles

Warminster, PA

• Wrote feature articles and researched article topics for national bi-annual magazine Luxury Pools
• Wrote company profiles and advertorials for each issue
• Sent copy and layout to clients for approval
• Collected photography from clients for editorial and company profiles
• Proofread all magazine content before going to press

Warminster, PA

• Wrote articles and researched article topics for Pool & Spa Outdoor magazine
• Wrote company profiles and advertorials for each issue
• Sent communications to clients for copy and layout approvals
• Collected photography from clients for editorial and company profiles
• Proofread all magazine content before going to press
• Assisted in writing, editing, and proofreading media kits, postcards, email blasts, and other marketing materials

Warminster, PA

• Wrote articles and researched article topics for three magazines: Pool & Spa Outdoor, Luxury Pools, Hot Tub & Spa Annual
• Wrote company profiles and advertorials
• Sent communications to clients for copy and layout approvals
• Collected photography from clients for editorial and company profiles
• Proofread all magazine content before going to press
• Proofread media kits, postcards, and other marketing materials

Radnor, PA

• Entered schedules and updates for 30+ TV stations into database to meet daily deadlines
• Maintained consistent communication with station contacts regarding new programs and scheduling changes
• Researched TV program information via station websites and other online resources

Horsham, PA

• Edited U.S. Patents, resolved rework files, and processed query returns using internal editing program
• Documented and reported daily/weekly production numbers to team supervisor
• Selected as a team representative to attend meetings for improving and updating manual and checklist
• Continually submitted suggestions for changes to editing program to improve Reed Tech's process and production