Debra Monroe Email & Phone Number

Monterey, Salinas, Santa Cruz, Ca

San Francisco Bay Area

-Oversee coverage of daily news, development of ongoing enterprise stories and special projects-Supervise a staff of editors, producers, broadcast and digital journalists-Developed, launched and currently executive produce a business and technology news program for radio and digital, After the Bell, using existing staff and resources-Develop compelling business and technology stories, including ongoing series focusing on consumer news, employment, small business and technology companies-Manage pitches from multiple sources including PR agencies and the public-Develop, communicate and implement newsroom editorial philosophy-Create daily plan for managing information flow across broadcast, digital, and social media platforms-Hire and train reporters, editors and producers

San Francisco Bay Area

-Planned daily editorial agenda for KGO News covering eight Northern California counties-Identified external experts and news makers to contribute to live segments and interviews-Introduced systems for tracking editorial content and newsroom productivity resulting in significant productivity increases

San Francisco Bay Area

San Carlos, Ca

The Laurel Street Spy is a hyperlocal news blog for San Carlos, located mid-Peninsula in the Bay Area of Northern California. Since some people ask, The Laurel Street Spy is not affiliated with AOL's Patch network of sites.

Research, write and produce news stories for American Public Media's Marketplace, a daily business program airing nationally on public radio. Developed and pitched stories to editorial team.

Created short-form media content for digital out-of-home network in grocery and convenience stores and on gas pumps. Collaborated with advertising clients and vendors to introduce their brands to this new platform; created video segments and banner animations for sponsorship. Managed staff of producers, editors, traffic managers. Prepared marketing materials for advertisers, investors and retail partners.Impli was acquired in 2002 by Premier Retail Networks, a subsidiary of Technicolor.

Produced, researched, wrote and provided voice-overs for two popular national public radio programs with digital arms, This American Life with Ira Glass and Day to Day. Also contributed stories to Marketplace, a daily, national radio broadcast about business, economics and money. Developed story concepts, pitched, produced, wrote and edited pieces for print, radio and digital media. Contributed to Wired.com, including stories about Hollywood migrating talent searches to the internet and ageism issues facing engineers. Contributed articles to LA Parent Magazine.

Promoted twice - started as producer of 6am show, moved up to produce the flagship 10pm show with the largest viewership in the market. Developed story ideas, wrote scripts and produced visual elements working with a team of news professionals. Wrote daily promotions for news programs. Recruited to KCRA in a larger market, but was recruited back to KUTV with sole responsibility to launch a 5pm show. KUTV’s signal reaches one of the largest geographical areas of any station, including Utah, Nevada, Idaho and Wyoming.