Debra Nila Mesita Yohana Email & Phone Number

• Role:
• Implement and oversee social media strategies to increase brand visibility, audience engagement, and follower growth. Client: P&G Group (Head&Shoulders, Gillette, Rejoice, Neurobion), Konimex Group (Anakonidin and Hada.
• Increased company's social media followers by 30% within 6 months through strategic content and engagement strategies.
• Collaborated with cross-functional teams to develop and execute successful social media campaigns that generated 20% increase in sales.
• Implemented social media analytics tools to track audience data and identify areas for improvement in content and targeting, resulting in a 25% increase in engagement rate.
• Developed and maintained brand voice and tone on all social media platforms, resulting in consistent and positive brand perception among followers.

Indonesia

• Role:
• Developed and implemented SEO strategies that increased website traffic by 25% within 6 months.
• Produced high-quality and engaging web content for a variety of clients, resulting in a 15% increase in website conversions.
• Collaborated with design and development teams to ensure website content was visually appealing and user-friendly.
• Managed and maintained an editorial calendar to consistently publish timely and relevant content on the company website.
• Utilized analytics to track and report on content performance, making necessary adjustments to improve readability and engagement.

Indonesia

• Role:
• Develop and communicate the organization's mission, values, and long-term strategy.
• Build and maintain relationships with key stakeholders, including donors, partners, government agencies, and community members.
• Collaborate with the CEO/Executive Director and senior leadership to execute the organization's strategic plan.

Batam, Kepulauan Riau, Indonesia

• Role:
• Successfully covered 20+ various articles with different topics such as government, investment, economics, etc and produced comprehensive reports to C-Level of Batam Pos.
• Analyzed, wrote, and developed stories about current issue in Batam and made online and offline news.
• Supported day-to-day operations of the press office, efficiently managed journalist requests, and maintained relationship with diverse media professionals.
• Conducted in-depth research and interviews for investigative pieces, resulting in 2 published stories.
• Collaborated with senior journalists to develop and publish engaging multimedia content for the company's social media platforms, resulting in a 10% increase in followers

Jakarta Raya, Indonesia

• Role:
• Increased 41.5% of Instagram followers of Kampus Indonesia by creating innovative, educative, and relevant content for Gen Z.
• Increased 20% engagement rate Instagram by creating interactive video (games, quiz), Live Instagram, and “Senin Battle.”
• Collaborated with cross-functional teams to develop and execute successful social media strategies, resulting in a 40% increase in social media mentions and buzz.
• Successfully resolved customer inquiries and issues through social media, resulting in a 95% customer satisfaction rate.
• Monitored and reported on social media analytics and used data to inform future strategy and content

Batam, Kepulauan Riau, Indonesia

• Role:
• Developed social media strategies and content that resulted in a 20% increase in online engagement with target audience.
• Assisted in organizing and executing successful press conferences and media events, resulting in increased media coverage and brand visibility.
• Conducted market research and gathered insights to inform the creation of a comprehensive public relations campaign, resulting in a 15% increase in brand awareness.
• Coordinated and managed relationships with media contacts, influencers, and other stakeholders, resulting in positive press coverage and partnerships.
• Spearheaded the creation and implementation of a crisis communication plan, receiving praise from supervisors for quick and effective handling of a sensitive issue.

Bachelor'S Degree, Ilmu Komunikasi, 3.66

Activities and Societies: - Head of Campaign of Public Relation Komunikasi USU - Secretary of Sinematography Ilmu Komunikasi USU

Science

Activities and Societies: - Paduan Suara SMA 1 Batam - Paskibraka Kota Batam 2015