Debra Nila Mesita Yohana Email & Phone Number

Jakarta, Id

Role: • Implement and oversee social media strategies to increase brand visibility, audience engagement, and follower growth. Client : P&G Group (Head&Shoulders, Gillette, Rejoice, Neurobion), Konimex Group (Anakonidin and Hada Angin), Lucido-L• Increased company's social media followers by 30% within 6 months through strategic content and engagement strategies.• Collaborated with cross-functional teams to develop and execute successful social media campaigns that generated 20% increase in sales.• Implemented social media analytics tools to track audience data and identify areas for improvement in content and targeting, resulting in a 25% increase in engagement rate.• Developed and maintained brand voice and tone on all social media platforms, resulting in consistent and positive brand perception among followers.• Assisted in the development of social media policies and guidelines, ensuring all content and interactions aligned with company's values and mission.

Indonesia

Role :• Developed and implemented SEO strategies that increased website traffic by 25% within 6 months.• Produced high-quality and engaging web content for a variety of clients, resulting in a 15% increase in website conversions.• Collaborated with design and development teams to ensure website content was visually appealing and user-friendly.• Managed and maintained an editorial calendar to consistently publish timely and relevant content on the company website.• Utilized analytics to track and report on content performance, making necessary adjustments to improve readability and engagement.

Indonesia

Role:• Develop and communicate the organization's mission, values, and long-term strategy.• Build and maintain relationships with key stakeholders, including donors, partners, government agencies, and community members.• Collaborate with the CEO/Executive Director and senior leadership to execute the organization's strategic plan.

Batam, Kepulauan Riau, Indonesia

Role :• Successfully covered 20+ various articles with different topics such as government, investment, economics, etc and produced comprehensive reports to C-Level of Batam Pos.• Analyzed, wrote, and developed stories about current issue in Batam and made online and offline news.• Supported day-to-day operations of the press office, efficiently managed journalist requests, and maintained relationship with diverse media professionals.• Conducted in-depth research and interviews for investigative pieces, resulting in 2 published stories.• Collaborated with senior journalists to develop and publish engaging multimedia content for the company's social media platforms, resulting in a 10% increase in followers

Jakarta Raya, Indonesia

Role :• Increased 41.5% of Instagram followers of Kampus Indonesia by creating innovative, educative, and relevant content for Gen Z. • Increased 20% engagement rate Instagram by creating interactive video (games, quiz), Live Instagram, and “Senin Battle.” • Collaborated with cross-functional teams to develop and execute successful social media strategies, resulting in a 40% increase in social media mentions and buzz.• Successfully resolved customer inquiries and issues through social media, resulting in a 95% customer satisfaction rate.• Monitored and reported on social media analytics and used data to inform future strategy and content• Created and maintained a strong social media community of over 10,000 followers by consistently providing valuable and relevant content.

Batam, Kepulauan Riau, Indonesia

Role:• Developed social media strategies and content that resulted in a 20% increase in online engagement with target audience.• Assisted in organizing and executing successful press conferences and media events, resulting in increased media coverage and brand visibility.• Conducted market research and gathered insights to inform the creation of a comprehensive public relations campaign, resulting in a 15% increase in brand awareness.• Coordinated and managed relationships with media contacts, influencers, and other stakeholders, resulting in positive press coverage and partnerships.• Spearheaded the creation and implementation of a crisis communication plan, receiving praise from supervisors for quick and effective handling of a sensitive issue.

Bachelor'S Degree, Ilmu Komunikasi, 3.66

Activities and Societies: - Head of Campaign of Public Relation Komunikasi USU - Secretary of Sinematography Ilmu Komunikasi USU

Science

Activities and Societies: - Paduan Suara SMA 1 Batam - Paskibraka Kota Batam 2015