Debra Witte Email & Phone Number

Brentford, Middlesex, GB

• Regional Account Director, Payer Access/Strategic Accounts | GSK | 08/2010-7/20/24Executive National Account Manager Strategic Accounts, Managed Health Care | GSK | 03/2001-12/2003Senior Regional Account Manager.
• Facilitated CA Medicaid billing and reimbursement training seminars increasing customer competency of medical and pharmacy reimbursement (prior-authorizations, coding/modifiers, buy & bill) resulting in a 5% decrease.
• Executed clinical, financial, and organizational discussions with key decision makers about products, policies, guidelines, and contracts, resulting in formulary/medical coverage achievement for Respiratory.
• Solved elevated FRM coverage/policy/reimbursement issues (specialty, oncology, and vaccines) with payers to ensure access for patients.
• Nationally recognized for innovation as the only Regional Account Director to negotiate and implement a PMPM contract for 1M lives resulting in formulary addition of three core products and a 7% reduction in rebates.
• Met or exceeded launch KPI’s and/or sales and RAR objectives with general medicines, buy &bill and self-administered products within oncology, vaccines, neurology and biologics through development and execution of.

Brentford, Middlesex, GB

• Led a team responsible for development of market access payer messaging and contracting strategies for the entire GSK Neuroscience Specialty Portfolio exceeding sales and line-extension conversion projections.
• Managed multiple projects and priorities while leading the launch of three line-extension Neuroscience Specialty products in a highly matrixed organization resulting in100% formulary coverage at launch.
• Developed a full range of payer access initiatives, above brand, and product focused, as a core member of the Brand Commercial Strategy Team, which led to a 12% market expansion for Lamictal XR and an 8% market.
• Established Neuroscience payer marketing strategies and priorities with Payer Access Teams to maximize favorable formulary decisions, identify risks/opportunities and share best practices resulting in 95% KPI.
• Communicated marketplace trends and key customer insights to senior leadership and Brand Teams for inclusion in current and future strategic marketing plans resulting in increased forecasting accuracy.
• Conducted training for internal stakeholders and account management teams focused on customer insights, buying behaviors and industry trends that increased competencies resulting in more thorough account plan creation.

Brentford, Middlesex, GB

• Built and led a team of 14 IDN Account Managers and Senior Clinical Specialists accountable for exceeding sales within the Neurology and Psychiatry marketplace with IDN's and Specialists.
• Consistently ranked in the top 15% of Neuroscience Regional Sales Directors nationally.
• Developed a clear vision and set goals for the team, while creating a positive, solutions-oriented and entrepreneurial culture to expand patient access and achieve or exceed defined sales targets.
• Recruited and hired qualified Account Managers and Clinical Specialists providing training, coaching and talent management to ensure short and long-term career development and retention.
• Expanded sales by ensuring team implemented marketing strategies and thoroughly communicated balanced product information to drive entire sales portfolio
• Ensured Account Manager's understanding of Academic Center and IDN ecosystems, policies and priorities to identify opportunities and develop strategies and tactics throughout the Region (Stanford, UCSF, Sutter.

Brentford, Middlesex, GB

-Developed and executed business plans for National Managed Care Account servicing 5.4 million members. -Effectively managed a $140 million GSK sales portfolio.-Developed an extensive understanding of the customers’ organizational goals in order to assess their needs and develop plans/programs/contracts to meet both the needs of the customers and GSK..