Debra Wittner Email and Phone Number
I am a Non-Executive, Board Advisor and Director with over 20 years board level experience across the private sector with particular experience in the retail and footwear industries. At board level what I do help organisations grow and by driving product diversification and improving their marketing /digital footprint to increase sales. Specifically I guid organisations around their digital technology and Scale Up strategies. Board level highlights include: Advisory Board member at RMIT fashion school, where I advised on several changes to the course subjects which were implemented; In an executive capacity most recently I was Director at Wittner shoes for 20+ years. Here I participated in several strategy workshops and all bi-monthly board meeting and advised on the changing consumer behaviour, identifying new revenue streams in product and marketing and involved in changing the customer loyalty programme.Finally, I have a Bachelor of Economics.
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Merchant Aquisition Consultant For Optty Pte LtdOpttyMelbourne, Vic, Au -
Member Of The Supervisory BoardInfagroup Sep 2021 - PresentAustralia
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Member Of The Supervisory BoardInfagroup Sep 2021 - PresentAustralia
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Merchant Aquisition Consultant For Optty Pte LtdOptty Aug 2020 - PresentMelbourne, Victoria, AustraliaProviding consulting services for this digital technology startup.
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Advisory Board MemberRmit University - School Of Fashion And Textiles 2015 - 2020AustraliaA global university of technology and design and Australia's largest tertiary institution. • Providing industry (retail) feedback to ensure course curriculum better equip students to gain jobs in the fashion industry;• Drove the introduction of planning and social media skills into the curriculum. -
Head Of Product / Head Of MarketingWittner Shoes Jan 1998 - 2020AustraliaOne of Australia's leading footwear brands. Bought by PE firm. At its peak. it operated 70 stand-alone stores across Australia and New Zealand with an additional 30 concession stores in David Jones and turned over $70m.• Introducing successful marketing collaborations with the NGV and designing a shoes range for the Van Gough exhibition; • Led promotions with: the Butterfly Foundation; International Women's Day and, Salvation Army.• Led research that underpinned the (imminent) introduction of an updated loyalty programme - facilitating improved and more specific marketing strategies; • Developed a digital strategy that resulted in improved social media following and subsequent marketing campaigns;• Implemented click and collect enabling faster delivery and free shipping - enhancing revenue;Co-development of a new e-commerce platform -
Board Member / Unit HolderWittner Shoes 1998 - 2020Australia• Participated in strategy workshops and all board meetings with oversight of P&L/Finances, Property, HR, Product and Marketing;• Chair of Product Committee - defined a 3-year strategy for product and margins;• Chair of Marketing Committee - completed a strategy for marketing including the loyalty programme and digital assets;• Grew the product range & sustainability strategies;• Diversified the range and products - including the drive to produce new levels of comfort and increased environmental sustainability increasing competitiveness; • Increased market reach and revenue and drove investment in digital sales ~ driving 15-20% of total sales;• Intimately involved in the sale of the business to a PE firm in 2020/21.
Debra Wittner Education Details
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Bachelor Of Economics
Frequently Asked Questions about Debra Wittner
What company does Debra Wittner work for?
Debra Wittner works for Optty
What is Debra Wittner's role at the current company?
Debra Wittner's current role is Merchant aquisition consultant for Optty Pte Ltd.
What schools did Debra Wittner attend?
Debra Wittner attended Monash University.
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