Debra Wittner Email & Phone Number

Melbourne, Vic, Au

Australia

Australia

Melbourne, Victoria, Australia

Providing consulting services for this digital technology startup.

Australia

A global university of technology and design and Australia's largest tertiary institution. • Providing industry (retail) feedback to ensure course curriculum better equip students to gain jobs in the fashion industry;• Drove the introduction of planning and social media skills into the curriculum.

Australia

One of Australia's leading footwear brands. Bought by PE firm. At its peak. it operated 70 stand-alone stores across Australia and New Zealand with an additional 30 concession stores in David Jones and turned over $70m.• Introducing successful marketing collaborations with the NGV and designing a shoes range for the Van Gough exhibition; • Led promotions with: the Butterfly Foundation; International Women's Day and, Salvation Army.• Led research that underpinned the (imminent) introduction of an updated loyalty programme - facilitating improved and more specific marketing strategies; • Developed a digital strategy that resulted in improved social media following and subsequent marketing campaigns;• Implemented click and collect enabling faster delivery and free shipping - enhancing revenue;Co-development of a new e-commerce platform

Australia

• Participated in strategy workshops and all board meetings with oversight of P&L/Finances, Property, HR, Product and Marketing;• Chair of Product Committee - defined a 3-year strategy for product and margins;• Chair of Marketing Committee - completed a strategy for marketing including the loyalty programme and digital assets;• Grew the product range & sustainability strategies;• Diversified the range and products - including the drive to produce new levels of comfort and increased environmental sustainability increasing competitiveness; • Increased market reach and revenue and drove investment in digital sales ~ driving 15-20% of total sales;• Intimately involved in the sale of the business to a PE firm in 2020/21.