Extensive sales & marketing, business intelligence and consulting experience in Asia and North America in Luxury Travel & Hospitality, Information Technology, FMCG, Insurance and Healthcare etc.

- Provided multichannel marketing services across database marketing, email marketing, loyalty programs, data services, quantitative and strategic marketing consulting services, data driven solutions incorporating customer insights, best practices, advanced analytics (modelling, multivariate testing MVT, A/B testing), industry know-hows to Epsilon's key accounts in China and APAC. eg. Chow Tai Fook, Hong Kong Land, Ping An Insurance, Cigna Insurance, Shangri-La Hotels & Resorts, Dell, Air… Show more - Provided multichannel marketing services across database marketing, email marketing, loyalty programs, data services, quantitative and strategic marketing consulting services, data driven solutions incorporating customer insights, best practices, advanced analytics (modelling, multivariate testing MVT, A/B testing), industry know-hows to Epsilon's key accounts in China and APAC. eg. Chow Tai Fook, Hong Kong Land, Ping An Insurance, Cigna Insurance, Shangri-La Hotels & Resorts, Dell, Air China, Shenzhen Air, Reckitt Benkiser Durex and China Everbright Bank etc.- Overall project management responsibilities for various life/health/general insurances products for Cigna Insurance and Ping An Insurance. - Responsible for Strategic Consulting & Advanced Analytics (SCAA) Proposal, Project Cost, Implementation, Project Status Reviews and Recommendations- Define business scope, project requirements, project phrases, deliverables (data load, data extractions, data and QC), KPIs & cost.- Responsible for campaign / program management, management of vendors for creative design, copywriting and testing, Emerging technologies (Mobile, Social media etc), Customer Insights, Customer Lifecycle Management, Business Development, Marketing playbooks creation and test plan design.- Worked with sales, client services, advanced analytics & corporate for new projects pitching.- Defined performance metrics and measurement scheme; Identified, planned, and executed analysis opportunities. Show less

- Overall responsibility for marketing activities of Banyan Tree Private Collection - Managed a team of 10 regional managers to come up with marketing plan and strategies that are in line with branding. eg.UK, Seychelles, Indonesia, Singapore, Japan, Korea & China.- Responsible for hiring and training team members for the China market - Responsible for loyalty and partnership development and management. - Teamed up with the 'hideaways club' for reciprocal membership… Show more - Overall responsibility for marketing activities of Banyan Tree Private Collection - Managed a team of 10 regional managers to come up with marketing plan and strategies that are in line with branding. eg.UK, Seychelles, Indonesia, Singapore, Japan, Korea & China.- Responsible for hiring and training team members for the China market - Responsible for loyalty and partnership development and management. - Teamed up with the 'hideaways club' for reciprocal membership benefits.- Established membership distribution network with credit card partners and private banks including ICBC, Bank of East Asia, Deutsche Bank and hosted lifestyle cocktails for their VIP clients.- Responsible for PR, event management, marketing communications. - Responsible for CSR projects and joined hands with Habitat for Humanity for fund-raising and joint promotion activities. eg. cocktail, ballet shows etc - Responsible for Press Release, Newsletter, Membership Communications, Speeches, Ads, Branding Guidelines and legal agreements with business partners etc. Show less

- Overall responsibility for marketing activities of Golden Circle, Shangri-La's most privileged recognition frequent guest program that accounts for over 26% - 30% of Group operating revenue with a total membership count over 1.3 million worldwide. - Responsible for loyalty and partnership management - Implemented the global re-launch of Golden Circe program in 2005- Assisted in Golden Circle re-branding and responsible for branding guidelines- Developed performance indicator… Show more - Overall responsibility for marketing activities of Golden Circle, Shangri-La's most privileged recognition frequent guest program that accounts for over 26% - 30% of Group operating revenue with a total membership count over 1.3 million worldwide. - Responsible for loyalty and partnership management - Implemented the global re-launch of Golden Circe program in 2005- Assisted in Golden Circle re-branding and responsible for branding guidelines- Developed performance indicator dashboard & analytics and increased the program revenue - Responsible for marketing plan, campaigns, global and local thematic and tactical promotion - Responsible for joint promotion with airlines and credit card partners; managed logistics, data mining and data de-dupe with various partners such as fulfillment houses, 3rd party data warehouses, for the promotion. E.g. Asia Miles, The PPS Club, Miles & More etc….- Responsible for vendor management. eg. DM / e-DM marketing, event & promotion logistics - Responsible for standard operation procedures (SOP). Coaching &monitoring the local team - Responsible for membership communications, collateral, newsletters and press release- Responsible for global event management and held recognition events for the selected members ranging from musical, opera, golf and GC surprise & delights… Show less

- Launched 2 serviced suite hotels, Harbour Plaza Resort City and Harbour Plaza North Point Hotel and maintained an above-market occupancy record for both properties for the Hutchison Group.- Worked closely with Hutchison e-commerce team and built the first virtual tour 'smart-living plus' website. This attracted overseas tenants and achieved great publicity. - Responsible for the sales and marketing activities for the serviced-suite hotels.

- Responsible for sales and marketing of Evian mineral water, Danone biscuits in Shanghai and Zhejiang area.- Established Danone’s Baby Food distribution network, developed Danone Direct Marketing program and made it one of top baby food brands in China.- Coordinated regional brand management, import and distribution, sales forecasting activities with French head office and 4 cities in China -Beijing, Shanghai, Guangzhou and Chengdu.