Founder of the 1st and only membership designed exclusively for women in menopause. Since 2013, science-based, proven programs. Creator of the Flipping 50 Fitness Specialist & Mastermind for fitness marketing made easy.

Flipping 50 is the first dedicated women's hormone-balancing exercise method for women who are turning the corner on 50 and want energy and vitality for their second half. The Flipping 50 Specialist certificate empowers Fitness Trainers with the methodology used to support over 145,000 women in Flipping 50 programs. Learn more at Flippingfifty.com Fitness Professionals can learn more at fitnessmarketingmastery.com

To eliminate confusion, increase clarity, and provide practical tips for women 50 and over who want to boost energy, productivity, clear brain fog and love life.

“Exercise is more powerful than any drug in the world.” – Debra Atkinson Hormone-balancing Exercise Expert Debra Atkinson is bestselling author of You Still Got It, Girl: The After 50 Fitness Formula for Women; Hot, Not Bothered: 99 Daily Flips for Slimmer, Trimmer, Fitter Faster and: Navigating Fitness After 50: Your GPS for Choosing Programs and Professionals You Can Trust.Debra specializes in hormone-balancing exercise related to women in peri, menopause, and post menopause and corporate work stress. She’s helped thousands of people find optimal weight, productivity, and energy fast. Debra is the host Flipping 50 TV and the Flipping 50 podcast available on iTunes. Debra speaks for corporations, women’s conferences, and groups including Prime Women, American Heart Association’s Go Red for Women, Unity Point, Hertz Farm Management, Iowa Society of Radiology Technology, and hosts private women’s retreats. Debra also speaks at major fitness industry conferences including Athletic Business Conference, IDEA Health & Fitness Association, National Strength & Conditioning Association, International Council on Active Aging, and Can-Fit-Pro. She is a Subject Matter Expert for the American Council on Exercise and a frequent contributor for the aforementioned association publications. Debra blogs for Huffington Post, Sharecare, Prime Women, Livingbetter50, Easy Health Options, and is quoted in Prevention, USA Today, and numerous other publications. Debra is the creator of Flipping 50 programs and the Flipping 50 certification. Debra is Certified Strength & Conditioning Coach, Certified Medical Exercise Specialist, and Certified Life Coach with a Masters in Exercise Psychology. She's a prior Senior Lecturer of Kinesiology at Iowa State University and regularly researches exercise and sport science for aging optimally.Learn more about Flipping 50 with optimal energy – that starts at any age – and do the 5 Day Flip at https://www.flippingfifty.com/5dayflip.

Forever Fit and Fab After 50 Private and Group Coaching. Wellness Education and Fitness Business Growth delivered to corporations & associations and to fitness professionals through keynotes, breakouts and private coaching in order to help businesses and the people that make them, get more out of life.

Create more profitable programs, attract more traffic, sell easily and enjoy it. You'll create a job and a life you love as a fitness professional. Use 30 years of experience and mistakes along with an MBA in the school of 24/7 of online marketing, social media and successful program growth to avoid costly mistakes that result in more fitness businesses going out of business than staying in it.

The MedFit Education Foundation, a non-profit 501(c)(3) organization, was founded to elevate the quality and amount of available education for fitness & allied healthcare professionals to learn how to best work with our aging population or those with medical conditions/chronic disease or disabilities by facilitating professional educational webinars, courses and live educational workshops across the country.

I work with women 50+ privately and in groups, as well as teaching yoga and Pilates. Social media marketing for programs and trainer.

Host of the Flipping 50 TV show available on iPhone, iPad, and Apple TVHost of the Flipping 50 podcast Fitness and Health industry expert consultant for fitness businesses and trainersProductivity expert for corporations, speaker, workshop leaderLifestyle Wellness Coach for individuals, staff, CEO

EXPERIENCE Training, hiring, evaluating, supervising staff of multi-location facility. Marketing, programming, selling personal training services. 2003-present Voice for Fitness: Personal and Business Success Coaching. Corporate/individuals. Retreats, speaking, authoring. Fitness Industry Biz Success

Supervising, training, hiring group fitness staff for multi-location facility. 2002-2003.

Teaching core courses and supervision of internship experiences in Kinesiology for majors wanting to pursue fitness leadership positions.

Instructing Health Studies courses in Kinesiology and supervising internship experiences for Kinesiology majors as their last requirement for graduation.