Debra Barcuch Email & Phone Number

Dallas/Fort Worth Area

DB Marcom, Inc. is a full-service outsourced marketing firm providing strategy, branding, and communication services for small to midsized companies who want to profitably grow their business.From fractional CMO, to interim marketing, to project-based consulting and outsourced marketing services --DB Marcom can help increase your marketing impact and grow your business while maximizing your marketing budget. Think of us as your virtual marketing department that flexes to meet the ever changing demands of your business.Current & Recent Clients: Transformance, Inc | Greater Dallas Business Ethics Award | ROR | Frisco Rail Yard

Led Talent Solutions division for Apollo Education Group, served in leadership role in PDS (Professional Development Services), the professional services division responsible for designing, deploying and managing Human Capital solutions for Fortune 500 clients. • Architected, operationalized and led all facets of Phoenix Career Services (PCS) service solution including go-to-market strategy, business/marketing plans, budgets, calendars and analytics/reporting to ensure alignment with overall corporate goals and achievement short and long-term objectives.• Directed and managed all marketing activities to ensure on-brand positioning and awareness across all aspects of the marketing mix including; brand, lead generation, content marketing, public relations, channel/partner marketing, creative services, client communications, internal communications, recritment media, event marketing, web site strategy/production, email, digital and social media.• Supervised all PCS client projects including development of value proposition and client strategy, solution recommendations, creative production, scheduling, deployment, reporting and budgeting/cost management. • Utilizing insights and best practices, acted as thought-leader for talent solutions product, providing strategic roadmaps and developing tactical plans for achieving desired goals enabling 800% growth of implemented client partnerships.• Built and led high-performing team of marketing and implementation managers responsible for all PCS client omni-channel services including; client/candidate engagement, SME consultation, creative production of all marketing/ad components, implementation, recruitment media design/placement, and student/faculty/campus communications.• Spearheaded re-engineering of technical platforms supporting talent solutions portal resulting in 70% reduction of implementation time, thus reducing internal costs, increasing client’s speed-to-hire and reducing candidate acquisition costs.

Key influencer in development and execution of UOPX emerging strategy to align students’ academic journey with career path employment opportunities from corporate partners.• Facilitated creation and deployment of Phoenix Career Services (PCS) talent solutions service package including client sales collateral, student collateral, sales/product training, and technical platform support. • Played pivotal role in engaging and closing deals with new and existing clients for the talent solutions offering by leading client engagement activities as Subject Matter Expert, guiding consultation and implementation plans, and providing ongoing support to ensure high quality solution delivery.• Partnered with external vendors and internal stakeholders from across University to provide continuous improvement in talent solutions product/service to help client’s meet their talent management goals.• Spearheaded development and implementation of first ever PCS Candidate Engagement Toolkit designed to help micro-target and source candidates based on client’s specific hiring needs and communicate unique brand messaging, thereby increasing quality of hire, employee retention and performance for client. PCS candidate engagement tools consistently achieved highest engagement metrics over all other University messaging.

Dallas/Fort Worth Area

Formulate and implement marketing, community engagement and business partnership strategies that align with corporate objectives and capitalize on local opportunities to positively impact brand perception and market growth.• Provide strategic vision and insightful execution plan for activation of sports teams including Dallas Cowboys and Houston Rockets. Achieved 230% return on media value for the Dallas Cowboys and 150% return on Rockets media assets.• Accelerate penetration, awareness and acceptance of brand in pivotal markets through integrated marketing, community engagement and PR approach.• Conceptualize and execute Read. Play. Win!(SM) literacy program to help shape brand perception, provide a legacy impact, and garner community acceptance of University of Phoenix’s commitment to educational quality. • Read. Play. Win! program nominated for 2011 US Chamber of Commerce Best Community Partner award.• Develop strategic partnerships that promote brand credibility including sports team partners, Starbucks, Albertsons, Jason Witten Score Foundation, Terence Newman Foundation and Boys & Girls Clubs.

Inspired vision, helped set objectives, strategically planned and directed all marketing initiatives, projects and collateral to ensure financial and operational goals are met for leisure/transient & group market segments, food & beverage outlets, spa, nightclub and special events. Provided leadership, coaching and training to marketing and PR teams responsible for record-breaking revenue and attendance numbers for special events and leisure room nights booked. Developed and wrote overall marketing and media plans and worked with General Manager to develop business plans for special resort projects.• Key contributor in design and structure of strategic partnerships/sponsorships with Fortune 1000 companies achieving record-setting activation results and establishment of sustainable, mutually profitable relationships. • Partnered with internal stakeholders to write business plan/proposal and commanded successful efforts to win ‘Dallas Cowboys Hotel of Choice’ contract earning hotel 154% ROI within first year.• Earned reputation as a driven thought-leader with sharp concept development and execution skills, and a talent for optimizing short and long-term returns with strategic marketing & event plans enabling Gaylord’s recovery from 2009 economic downturn. Initiatives to replace lost convention business with increased leisure/transient revenue resulted in 50% increase in room nights and 23% increase in F&B during downturn.• Propelled special event revenues by achieving 27% increase in attendance and 63% increase in room nights booked for special events during tenure through development of innovative marketing and media plans.

DB Marcom, Inc. is a strategic marketing consulting firm specializing in the development of market strategies and branding solutions to support client's marketing objectives. DB Marcom services include: strategic planning, branding, advertising, interactive media, promotions, PR and corporate communications. Duties as President/Owner included: overall management of firm's resources including vendors & employees, new business development, facilitation of all strategic planning for clients, promotional activities, merchandising, development of business & marketing plans, research/analysis and tactical deployment of marketing initiatives,

As VP, Marketing & E-Commerce, commanded the planning and execution of all marketing policies, objectives and initiatives encompassing budgeting, corporate communications, brand development, advertising, promotions, PR, channel marketing (multi-tiered B2B & B2C/push-pull), loyalty programs, event planning, online marketing (including SEO/SEM) and customer retention programs.• Responsible for multiple in-house and private label brands in five multi-national sales channels. • Key contributor to 200% growth in big-box retail and commercial private label sales, as well as 300% growth in independent channels through innovative sales, marketing, merchandising and customer retention programs. • Created and patented the Electronic Encyclopedia™ which provided a strong competitive barrier, increased revenues and enhanced relationships.

Drove development and launch of strategic initiatives in the areas of marketing, communications, consumer feel, advertising and promotions focused on 5 distinct distribution channels. Directed branding, budgeting, vendor relations, channel/customer marketing, sales promotions, public/media relations, advertising, packaging, merchandising and trade show participation.

Mba, Executive Management

Ba, Marketing & Radio/Tv/Film

Activities and Societies: Honor Society, Alpha Phi, Sigma Phi Epsilon Golden HeartAchieved BA degree while working full-time to pay.