Debra Baum Email & Phone Number

Greensboro, Nc, Us

Reporting to CEO, defined brand vision and positioning in driving growth across retail channels with a focus on DTC. Developing omni-channel strategies and consumer profiles to build content, drive awareness, engagement, and conversion. Evaluating current staff needs and establishing agency relationships, across PR/social/influencer/digital media platforms. Increasing social followers, website traffic and consumer engagement. Establishing reporting KPIs across media activations.

Privai Spa Salon (contract, Jul 2021 - Apr 2022)Defined Brand vision, purpose and positioning for brand expansion to Spa + Salons. Developing marketing plan for location openings to stimulate brand awareness, drive consumer engagement and conversion. Managing execution in coordination with agency and real estate partners.Time Out Market (contract, Sept 2020 - Jul 2021)Project lead in managing the launch of Time Out Market Dubai and re-openings of US locations. Creating digitally focused go-to-market plans across all consumer touch points (in-market and online), encompassing creative, communication, PR, advertising, CRM/email, activations/events, across all media platforms (websites, social (IG/FB), OOH). Achieving KPIs for social engagement pre-opening.DKB Organizing (Ongoing)Specialist in home organization, move management and spacial design to simplify, renew or refresh any space. Developing systems and spacial plans in facilitating home organization and relocations with flexibility to meet individual needs.

Plano, Texas, Us

(Company Relocation to Dallas, Texas)Lead the pilot launch of Cirefusion Therapie 135°, a new treatment for the face and it's after-care products. Developing the marketing strategy encompassing brand message, creative, in-center education, and mult-media plans across all consumer touch points. Create strategic plan for current product portfolios (Strut 365, Lavishly) for sku optimization to drive long-term growth.

New York, Us

Lead the creation and implementation of the customer marketing function within organization. Drive and execute strategies across multiple beauty brands to meet business objectives and drive sales growth within Americas region. Develop and manage strategic plan for brands at retail, building integrated activity plans. Including marketing and promotional planning by channel/customer to increase brand awareness, recruitment, and trial. Oversee merchandising function on the development of merchandising fixtures and displays, creating best in class in-store executions. Establish best practices / retailer marketing levers that work best by brand.

New York, Ny, Us

Develop and execute marketing strategies across all categories, for 1500 door distribution in the global travel retail division. Spearhead the development of all channel exclusive programs from concept through in-store execution. Evaluate new business initiatives (business mix, distribution, CRM, marketing programs), measuring results based upon established KPIs. Create and present seasonal programs for international markets and key retailers.

New York, Ny, Us

Develop and execute marketing strategies for Makeup and Fragrance categories. Managing overall category mix, forecasts, inventory levels, cost of goods validation, and sku performance; achieving sku reduction targets of 20% over two years. Lead development of new product introductions and associated marketing programs, from concept to execution. Recommend and implement strategies for merchandising to maximize efficiencies and drive consumer engagement and conversion. Leading cross-functional partnerships in the ideation and creation of retail in-store and online experience.

Reston, Virginia, Us

Implemented initiatives for buidling brand equity and awareness. Developing strategies using market research communication tools to meet customer needs.

Successfully repackaged the brand’s product line, managed the design/packaging, production, merchandising, collateral, public relations and vendor partnerships. Ensured brand image, concept and message was consistently positioned in the marketplace, and budgets maintained. Developed and implemented, in collaboration with key vendors and global retailers (Barneys, Sephora, Harvey Nichols, Ulta, and QVC); in-store merchandising, promotions, marketing programs/events and collateral providing maximum sales results.

Miramar, 2400 Sw 145 Avenue, Us

Mba, Marketing

Certificate, Digital Marketing

Bs, Business Adminstration / Accounting