Debra Bednar-Clark Email & Phone Number

Water Mill, Ny, Us

United States

We blend content, space, and technology to create work that is beautiful and functional, and impacts the way people work, invest, and learn.

New York

I’ve had a dynamic career, transitioning from a technology leader to Career Architect and Executive Coach.With years of experience spanning Madison Avenue and Silicon Valley, I’ve collaborated with the world’s most influential leaders in technology and business. My work has covered strategy, technology, marketing, design, and social impact, enabling me to build thriving businesses and high-performing teams.My path hasn’t been linear, which has taught me the art of pivotal decisions, embracing risks, and exploring new territories. These experiences led me to embrace and find opportunities in contradictions: a business-minded academic, a coder who used to be a cheerleader, a tech leader who values style as much as substance.Today, I'm the founder of the Blueprint Method—a meticulously crafted pathway towards uncovering the next chapter in your career journey. It embodies a bespoke blueprint designed to guide you toward the realization of your career aspirations. What sets this method apart is its profound integration of your personal and professional identities. In the unity of these two realms lies the key to unlocking your fullest potential. By embracing this holistic approach, you'll do your best work and have more meaning in your life.At the heart of my practice lies one unwavering belief: life is more rewarding when we grant ourselves permission to lead with our fullest expression.

Greater New York City Area

Fostering a sense of connection, self-discovery and path to leadership transformation for Chief's members through group and individual coaching

New York, Ny

Built and led a team of interdisciplinary thinkers and doers, known as the “Navy Seals” inside the walls of Instagram and Facebook, who created groundbreaking and award-winning social ideas at the nexus of art and science that generated meaningful connections with millions of consumers, business growth for our clients and unprecedented revenue for the company. We revolutionized storytelling in the mobile feed with a new form of short-form video content. By creating a team of marketers, strategists, filmmakers, producers, technologists, designers and data scientists aligned to a common mission, our impact far outweighed our headcount. In addition to growing my team at a global scale, I served as a company thought leader and culture keeper by scaling highly-successful business processes and talent programs throughout the organization. I launched numerous people initiatives to create a culture of courageous leaders, including the highly-successful women’s leadership series Face:Face, where I championed up-and-coming females across industry, redefining success on their terms for greater impact and meaning.

U.S. National team lead with $2.5MM budget and 9 direct reports. Responsible for U.S. Market Strategy to achieve $1.2 Billion sales goal. Lead strategist planning C-level engagement with key customers, market leaders and employees. Responsible for identifying and formulating strategic partnerships and alliances that advance Microsoft’s competitive position within digital media. Create and implement operating plan and processes that include staffing, training, operating metrics, partner contract fulfillment and overall performance against budget.Notable Accomplishments:• Identified as a Top 4% performer in Microsoft worldwide and appointed to the High Potential Employee Leadership Development Program.• Started as the single NY Agency Relations Lead; promoted to build a National Agency Relations Team; promoted to build an Agency, Marketer & Industry Relations Team; promoted to scale Domestic efforts Globally.• Drove industry thought leadership in emerging media and online marketing capabilities that yielded 60% increase in new business leads, 23% increase in revenue and an 8% increase in customer satisfaction for 6 years.• Redesigned sales segmentation model to structure service based on revenue potential.

Managed $300MM budget with six direct reports. Developed and managed client relations, strategic marketing programsand creative campaigns. Partnered with Media, Production, Creative and Research to ensure brand integrity and efficiency.Notable Accomplishments: Launched brand into three new markets in a 15-month period leveraging all marketing channels to elevate brand recognition from a regional to national level Researched and recommended viable co-marketing partnerships/programs to extend the brand and increase brand equity six times the investment spend

Managed and implemented integrated marketing programs designed to help create, revitalize and maintain brands inconsumer product and service categories.Notable Accomplishments: Developed and implemented integrated advertising campaigns to launch new brands into the marketplace Negotiated partnerships and leveraged research efforts (including market assessments, consumer segmentation studies etc.) to increase brand equity

Coded software and led client engagements by managing client relations, team and project deliverables. Engagements included software design & development, redesigning organizational structures; talent optimization; communication strategies etc. Notable Accomplishments:Assessed communication needs; developed communication strategy and plan for deployment of new, automated system; managed communication effort to yield, on average, 33% increase in employee satisfaction Created organizational and performance models, planned and facilitated workshops to address process changes and training needs; determined training curriculum to increase employee productivity, on average, by 20%

Ed.M., Policy & Management

Research titled: "Is the Power of Social Networking Changing the Way Young Adults Relate and Communicate with Each Other?", May 2009.

B.S., Business Administration