I am a strategic marketer with a passion & talent for looking outside the box to identify unmet customer needs, emerging trends, and competitive challenges & capitalizing on those opportunities with creative strategies that help businesses grow. My strategies are built upon a foundation of solid classical marketing expertise that I acquired in positions where I had full accountability all for all elements of the marketing mix- product, pricing, brand, & channel mgm’t. This real-world education, coupled with an MBA, taught me how to cover all the bases & manage all of the 4-P’s. This broad experience is reflected in practical, achievable strategies. My experience has largely been in mature, B2B & B2C markets facing intense competition. In this fast paced global economy, a company’s traditional approach may no longer be adequate to stay ahead of competition –particularly when encountering fierce competitive challenges for the first time- and I love nothing more than blocking a competitor with an effective marketing strategy. . My reputation is a marketer who knows how to ‘listen’ – listen to customers, business partners and, yes, competitors. ‘Listening’ is proactive and often under-rated. It requires reaching out to key constituents to glean new insights, identify unmet problems, find new opportunities or points of differentiation. I am currently in the midst of an intensive study of social media marketing strategy. It will be exciting to incorporate these new sources for both ‘listening’ to and communicating with customers. I know that the marketing skills and expertise that I have developed during my successful career can be readily put to work in any business or market and have an immediate impact.Specialties: - Strategic Marketing; Competive Insight & Stategy; Classical / Product Line Marketing; Branding; B2B & B2C; ;