Contact me: debra.g.coll@gmail.comExperienced professional with 15+ years of relevant experience in client development, sales, and outreach, excelling at bridging the information gap between specialty practices and primary care, serving as a liaison and subject matter expert to help guide both business and patient-care decisions. Demonstrated ability for building relationships, manage resources and unite teams by summarizing complex medical situations into relatable solutions for medical practices as well as for patient outcomes. Create and negotiate new business and marketing proposals through quick situational analysis, and further develop results-oriented strategic plans. With a guiding philosophy of making meaningful change, credibly influences decision makers resulting in consistent delivery of the bottom line. Outstanding and enthusiastic with a proven capacity to interact at multiple levels with confidence and grace. Diverse background & entrepreneurial spirit with passion for travel, exploring and learning.Built a national sales team in clinical outreach for the international behavioral program, Structure House. | Consistently achieved the highest level of sales at Novartis Pharmaceuticals. | Exceeded goal achievement as a Physician Liaison. | Multiple Annual Business Performance and Award Winner. | Distinguished representation of multiple medical product launches. | Hospital Launch execution in the area of Heart Failure products. | Led sales of annual infusions of Reclast in medical offices, hospitals, and infusion centers. (Rheumatology, Endocrinology, OB, Orthopedics, PC, IM, FP). | Scheduled & executed cross-specialty educational in-services for hospital staff. (i.e.: Infusion Centers, Nephrology & PC groups, Case Management, Pharmacy, Heart Failure, Cath Labs). | Uncovered, qualified, and developed strategies for pull-through of infusion sites. | Trained clinical office staff regarding the “buy and bill” process. | Held Corporate Extra-curricular leadership roles at Novartis. | Recruited national key opinion leader physicians for Novartis Speaker Bureau.Clinical Outreach | Pharmaceutical Sales | Hospital Sales | Build Relationships | Business Development | Driven to Achieve Goals | Key Account Management | Targeting & Territory Management | Communication & Negotiation with Internal Stakeholders | Cross-functional Collaboration | Product Launch | Sales Team Management | Brand Support & Promotion | Networking.
Unc Health Alliance
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Physician Relations AssociateUnc Health Alliance Sep 2023 - PresentMorrisville, North Carolina, United States
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Physician LiaisonPractice Connect Healthcare Nov 2018 - Dec 2019Raleigh NcManaged and expanded existing key accounts and sourced new accounts. Negotiated new business opportunities with marketing proposals through quick situational analysis, and further creating results-oriented strategic plans. Developed both short-term and long-term business strategies for new and existing business. Built and maintained reporting systems for results and accountability capture. Executed, reported, re-evaluated and re-adjusted strategy on an ongoing basis. This was done through field sales and multi layered communication with Board of Directors, physicians, practice managers and other key players such as referral coordinators.• Represented Specialty ENT & GI practices to Primary Care, OB-GYN, Women GPs and Pediatrics.• Independently planned, implemented, managed and communicated with key account decision makers as liaison.• Presented proposals for new client development. -
Director Of Business Development & Clinical Outreach SpecialistAcadia Healthcare - Structure House Nov 2016 - Nov 2018DurhamInitially hired as clinical outreach for NC, VA and DC working to promote an eating-disorder behavioral program to targeted psychiatrists, psychologists, dieticians and select primary care groups. Quickly promoted to Director of Business Development, charged with creating and managing an expanded outreach team as well as general marketing and promotional development.• Direct report to CEO as member of staff leadership team.• Developed short- and long-term growth strategy for marketing the program.• Hired and directed the new Clinical Outreach team which expanded across the country.• Created and implemented the training protocol for new hires.• Uncovered key referral targets and developed strategic outreach plans, pivoting as necessary.• Promoted program to Psychiatrists, Psychologists, Eating Disorder Specialists & Primary Care.• Tailored presentations to individual providers/office management/owner/clients and supported sales team with same.• Coordinated quarterly visitations for targeted clinicians, establishing trust and rapport for Key Opinion Leaders.• Cross promoted with other Acadia Healthcare and industry wide programs.• Attended annual conferences for promotional purposes.• Spearheaded development of marketing and promotional materials. Hired marketing specialist. • Created value added educational programs and patient centric events.
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Executive Sales SpecialistNovartis Pharmaceuticals 2015 - Aug 2016Raleigh-Durham, North Carolina AreaIn this position, which was Novartis’ highest level sales career progression, was promoted to be a part of the advance team for the major heart failure drug launch of ENTRESTO. Charged with creating an extensive but personalized business plan which included research into area hospital systems and affiliated practices. This was followed by the development of strategies for a successful launch of the novel heart failure compound. • Researched area hospital systems and cardiology groups.• Created and established business relationships with hospital systems and affiliated cardiologists. • Built upon the initial plan and further fostered relationships with physicians, practice groups, clinics, labs, mid-levels, nurses, case management. specialists, billing, and pharmacists at hospitals, private practices and various clinical settings. • Serve as a Heart Failure Disease state expert and Managed Care advocate.• Expand all relationships through disease state education and blitz of in-services.• Maintained territory budget and compliance reporting functionality. -
Executive Sales ConsultantNovartis 2011 - 2015Raleigh-Durham, North Carolina AreaTwo separate contracts for pharmaceutical sales in Durham, Raleigh, Burlington area for Novartis product "Lotensin". Consistently ranked as a Top producer. Temporarilty relocated to London, England UK 2001 - 2003.
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Senior Sales ConsultantNovartis 2008 - 2011Raleigh-Durham-Chapel Hill AreaCareer progression from Sales Representative. Predominantly worked in Primary Care and multi-specialty markets of rheumatology, nephrology, cardiology products. Had multiple county territories that changed with business strategy updates. (Products: Diovan, Lotrel, Exforge)
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Sales RepresentativeNovartis Jan 2004 - 2008Raleigh-Durham-Chapel Hill AreaCareer progression from Novartis Contract Sales with Ventiv to full time Novartis Sales Representative. Predominantly worked in the area of GI and cardiovascular products in the Primary Care market. Had multiple county territories that changed with business strategy updates. (Products: Zelnorm, Diovan, Lotrel, Lotensin)
Debra Coll Skills
Debra Coll Education Details
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Business Management
Frequently Asked Questions about Debra Coll
What company does Debra Coll work for?
Debra Coll works for Unc Health Alliance
What is Debra Coll's role at the current company?
Debra Coll's current role is Physician Relations Associate | Physician Liaison.
What schools did Debra Coll attend?
Debra Coll attended Texas A&m University.
What skills is Debra Coll known for?
Debra Coll has skills like Endocrinology, Gastroenterology, Pharmaceutical Sales, Sales Presentations, Business Planning, Management, Strategic Planning, Team Leadership, Negotiation, Direct Sales, Home Infusion, Advertising Sales.
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