Debra Coll Email & Phone Number

Morrisville, North Carolina, United States

Raleigh Nc

Managed and expanded existing key accounts and sourced new accounts. Negotiated new business opportunities with marketing proposals through quick situational analysis, and further creating results-oriented strategic plans. Developed both short-term and long-term business strategies for new and existing business. Built and maintained reporting systems for results and accountability capture. Executed, reported, re-evaluated and re-adjusted strategy on an ongoing basis. This was done through field sales and multi layered communication with Board of Directors, physicians, practice managers and other key players such as referral coordinators.• Represented Specialty ENT & GI practices to Primary Care, OB-GYN, Women GPs and Pediatrics.• Independently planned, implemented, managed and communicated with key account decision makers as liaison.• Presented proposals for new client development.

Durham

Initially hired as clinical outreach for NC, VA and DC working to promote an eating-disorder behavioral program to targeted psychiatrists, psychologists, dieticians and select primary care groups. Quickly promoted to Director of Business Development, charged with creating and managing an expanded outreach team as well as general marketing and promotional development.• Direct report to CEO as member of staff leadership team.• Developed short- and long-term growth strategy for marketing the program.• Hired and directed the new Clinical Outreach team which expanded across the country.• Created and implemented the training protocol for new hires.• Uncovered key referral targets and developed strategic outreach plans, pivoting as necessary.• Promoted program to Psychiatrists, Psychologists, Eating Disorder Specialists & Primary Care.• Tailored presentations to individual providers/office management/owner/clients and supported sales team with same.• Coordinated quarterly visitations for targeted clinicians, establishing trust and rapport for Key Opinion Leaders.• Cross promoted with other Acadia Healthcare and industry wide programs.• Attended annual conferences for promotional purposes.• Spearheaded development of marketing and promotional materials. Hired marketing specialist. • Created value added educational programs and patient centric events.

Raleigh-Durham, North Carolina Area

In this position, which was Novartis’ highest level sales career progression, was promoted to be a part of the advance team for the major heart failure drug launch of ENTRESTO. Charged with creating an extensive but personalized business plan which included research into area hospital systems and affiliated practices. This was followed by the development of strategies for a successful launch of the novel heart failure compound. • Researched area hospital systems and cardiology groups.• Created and established business relationships with hospital systems and affiliated cardiologists. • Built upon the initial plan and further fostered relationships with physicians, practice groups, clinics, labs, mid-levels, nurses, case management. specialists, billing, and pharmacists at hospitals, private practices and various clinical settings. • Serve as a Heart Failure Disease state expert and Managed Care advocate.• Expand all relationships through disease state education and blitz of in-services.• Maintained territory budget and compliance reporting functionality.

Raleigh-Durham, North Carolina Area

Two separate contracts for pharmaceutical sales in Durham, Raleigh, Burlington area for Novartis product "Lotensin". Consistently ranked as a Top producer. Temporarilty relocated to London, England UK 2001 - 2003.

Raleigh-Durham-Chapel Hill Area

Career progression from Sales Representative. Predominantly worked in Primary Care and multi-specialty markets of rheumatology, nephrology, cardiology products. Had multiple county territories that changed with business strategy updates. (Products: Diovan, Lotrel, Exforge)

Raleigh-Durham-Chapel Hill Area

Career progression from Novartis Contract Sales with Ventiv to full time Novartis Sales Representative. Predominantly worked in the area of GI and cardiovascular products in the Primary Care market. Had multiple county territories that changed with business strategy updates. (Products: Zelnorm, Diovan, Lotrel, Lotensin)