Debra Curran is a creative marketing strategist in Orange County, CA.Work with various clients on freelance marketing projects.•Reworked 2 automated email series for large real estate client•Website development for health services client•Real estate marketing content•Email, social media, and display marketing for local credit union•Write and design collateral marketing copy•Create and deliver email campaigns•Wrote speaking engagement proposals, newsletter articles and online content for mortgage client

I'm an experienced Orange County photographer who specializes in sports and special needs portrait photography.I photograph youth athletes to capture exciting action shots during sporting events. My sports specialty is baseball photography although I've also captured soccer, cycling, surfing, football, basketball and martial arts.Debra Curran is also a special needs parent who has had extensive experience with special needs children and families and understands the myriad of challenges they face. Debra uses her passion for photography and empathy to make beautiful portrait photography accessible and comfortable for families with special needs.

Partnered with sales management and sales team to attract new business, increase submissions with current clients and reactivate former clients.• Built CRM/Database marketing infrastructure• Ran numerous targeted email campaigns simultaneously (26 – 30 month)• Achieved & sustained 42% email open rate• Developed intensive New Broker Guide, including content development and graphic design• Event and webinar planning and support

Worked with multiple outside agencies to plan and execute B2B CareCredit cosmetic and dental marketing campaigns including direct mail, email, events and POP.•Execute segmented direct mail and email campaigns to new and existing providers.•Saved approximately 50% on POP display costs by reworking existing materials•Reconcile and organize division budget tracking•Attracted more than 100 cosmetic surgeons to a CareCredit-sponsored webinar that featured an industry business expert•Work with digital agency to manage online content on provider resource website

Managed the RFP process for Sales Department and assisted with Default division marketing initiatives.•Led information gathering process to create and submit service and technology solutions proposals to 15 of the top 20 lenders and servicers in the mortgage industry•Organized and led RFP teams that included members from sales, operations, IT, legal, compliance, finance, HR and marketing•Created an information management solution to increase RFP process efficiency by 50%•Worked with marketing to create content for Web, electronic collateral, advertising and public relations initiatives•Shot executive photos for PR and industry thought leadership projects

Engagement at Experian as a contractor through Aquent. Developed and executed lead nurturing and email campaigns. Planned and executed industry teleconference. Managed and created content for Experian.com.•Worked with BUs to plan, create and execute retention and cross-sell email campaigns•Executed marketing tactics for TEC, Credit Union and Government business units

Held several positions throughout multiple reorganizations.LPS 2008-2011Dir. of MarketingDelivered comprehensive marketing plans that included: events, print, online, email, films, collateral, Web site, editorial and public relations. Divisions supported included: LPS Desktop®, Asset Management, Auction Solutions, Short Sales, Field Services, Agency Sales & Posting, Default Title & Closing, Foreclosure & Bankruptcy, Enterprise Content Management, Document Management Solutions, National Flood, Property Tax Solutions, RealEC™, SiteXdata™, Valuation Solutions and Aptitude Solutions.•Developed ad analytics dashboard that enabled 35% company-wide savings on advertising rates•Wrote and edited creative content for collateral, newsletters, Web, print, public relations and thought leadershipFNF/FIS 2006-2008Dir. of MarketingDeveloped and executed comprehensive marketing plans that included: events, print, online, email, films, collateral, Web site, editorial and public relations. Divisions included: Credit, SiteXdata™, Flood, Tax, Valuations and Default.•Cut print costs by more than 30% by merging division print buys•Increased marketing response visibility by 70% by integrating Salesforce.com into marketing•Brought in $120,000 for Credit division with Ellie Mae affiliate program•Saved more than $40,000 in graphic design costs utilizing high quality freelancers•Routinely beat budgets by 5-10%FNIS 2002-2005Marketing Mgr., Sr. Marketing Spec.Executed marketing plans that included: events, print, online, email and collateral. Divisions included: MLS Systems, Broker Solutions, Agent Solutions and Transaction Management.•Brought in more than $50,000 with Agent Office email campaign•Achieved significant tradeshow savings by negotiating booth placement, re-configuring existing tradeshow assets and securing discounted room rates•Saved division’s largest tradeshow event when hotel couldn't deliver Internet services as promised

Worked on account planning and management teams for DirecTV and American Isuzu Motors Inc.

Implemented marketing communications programs and helped build marketing communications infrastructure.

Managed circulation and marketing for consumer magazines and trade and veterinary publications.

Directed fulfillment, lettershop and customer service for B2B direct marketing company.