Executive Director Of Marketing And Production
Current• Propose and execute a general plan for the production, marketing and management of vinyl and digital formats. • Identify target audience: Work with artists to fine tune the primary audience and tailor the marketing and production strategy accordingly. • Marketing strategy: Develop a marketing plan that includes tactics to sell in both channels: vinyl and digital formats. Digital marketing, social media campaigns, email marketing, and targeted advertising are core processes followed up with music bloggers, podcasters, and influencers to reach a wider audience.• Content delivery: Develop compelling content highlighting unique qualities of the variety of composition, styles and artists. High-quality album artwork, videos, and behind-the-scenes content.• Determine production strategy: Decide on the quantity and timeframe for production. Consider factors such as lead time, budget, coordination with music production, delivery logistics and distribution plan.• Set pricing strategy: Determine the pricing strategy for both formats. Consider the production costs, competition, and price point in the market vs. our relative stature there.• Launch and promote: Once the marketing and production strategies are in place, launch and promote the products across different channels. This may include pre-order campaigns, launch parties, and live events.• Monitor results and adapt: Keep track of sales, feedback, and other relevant metrics to evaluate the success of marketing and production efforts. Use results to adapt strategies to maximize impact and always create further exposure.
