Debra Decker Email & Phone Number

Strategic marketing leader that shaped a multi-channel marketing strategy for a leader in the pet healthcare industry in addition to strategic partnerships, product development, ecommerce and channel programs. Expanded a marketing team responsible for the management of newly integrated, end-to-end marketing campaigns focused on new product launches and the organization's first-ever consumer ecommerce and digital marketing program . Key member of cross-functional management team responsible for driving record sales and the development and launch of new products for its ZYMOX product family.

Dallas, Texas, Us

• Built new field marketing program focused on sales capture of inactive customer accounts, opening a new revenue stream for the organization.• Developed strategic, integrated marketing program including partnership programs with homeowner associations, local communities, chambers of commerce and realtors; community outreach and educational workshops.• Organization’s first-ever generational marketing program launched as part of product development, customer relations and marketing to targeted customers and communities.• Influencer marketing and digital marketing built brand awareness, educated homeowners and community members, fostered community relations and showed support of improving communities.

• Built new website with customer portal, reputation management and omnichannel and influencer marketing programs for industry-leading Dallas-area physician.• Ghostwrote a newly published book and educational webinar program for a local physician group.• Created promotional program for local author focused on building online and offline brand through local and trade public relations, omnichannel efforts and direct marketing efforts.

Cleveland, Oh, Us

• Developed end-to-end strategic channel marketing program based on in-depth market analysis of the industry and potential partners• Created and launched a highly successful shelter marketing program including a new web site, channel partner microsite, training program and integrated marketing deliverables which were implemented nationwide.• Incorporated omnichannel and influencer marketing into the overall shelter marketing strategy.• Set goals and led business development team in achieving an 85% increase in lead flow while decreasing overall cost per lead.• Launched new data repository and data collection fields in a proprietary CRM built on Microsoft Dynamics.

Director of Strategic Market Research (2014-2015)• Built and led a global competitive intelligence and strategic market research program and assembled multinational team of researchers; defined strategic research and business development processes, reports and databases; and delivered background intelligence/due diligence on companies/competitors as well as market analysis of new markets, products, services and partners, and investment opportunities.• Managed and mentored a team of researchers worldwide.• Recommended business development strategies and identified five new global markets where company could introduce aftermarket and logistics services to a range of customers.Director of Global Marketing (2009-2014)• Led a global marketing function with emphasis on market/competitive research, branding, and expanding the customer base; served on the company leadership team, providing strategic direction to capture $25M in new sales.• Built a global presence for the company and its subsidiaries via global marketing programs designed to maximize return in high growth markets; managed more than 50 sales staff worldwide.• Designed a CRM interface between a proprietary CRM and Salesforce program and provided user training.• Created go-to-market strategies, sales collateral, email campaigns, technical documentation, and proposals; served as corporate spokesperson with the media, community, and tradeshow/industry representatives.• Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy prior to, during, and after a successful merger with Jabil Circuit’s Aftermarket Services Group.

• Planned and developed two web sites for an international association resulting in 100% increase in members and revenue of more than $1 million in services.• Developed marketing, public relations and business development programs and processes for startup company out of Quebec, Canada. The products have been selected by distributors in Canada, North America and Latin America in less than 12 months.• Rebranded distance education school and have increased traffic to their site 300% through SEO marketing, advertising and public relations programs.• Launched new data center and within the first three weeks of the online and offline marketing campaigns, closed over $100,000 in monthly sales.• Developed strategic marketing program for global association, which included the launch of a new web site with a member portal, and an industry-leading educational site focused on building the brand and attract new members.• Directed several finance industry experts during the market crash as a change advocate, focusing on enhanced customer retention during a precarious marketplace.• Reworked websites and promotional campaigns for several entrepreneurs in various industries.• Launched new data center and within the first three weeks of the online and offline marketing campaigns, closed over $100,000 in monthly sales.

• Enabled a software/technology consulting firm to land a multimillion-dollar contract with one of the world’s largest wireless carriers.• Developed branding campaign for high-tech recruiting firm which resulted in multiple contracts with Fortune 1000 companies within six months of launch.• Facilitated a contract services organization, driving an increase in sales after a four-year industry slump.

Us

• Defined a client management system process between manufacturing, operations, and sales, with a focus on the enhancement of customer experience and customer retention.• Developed and managed channel partner programs with key service providers and OEMs which included training programs, marketing support and online portal.• Drove design of enhanced corporate web site and backend integration interface with industry-leading customer portal.

• Worked with outside agencies to develop messaging, branding and strategic marketing support materials for a newly launched TSA consulting program.• Successfully developed and launched product family of HIPAA and privacy publications, consulting services and software tools resulting in the acquisition of the company by the major competitor for over $10 Million.• Positioned company as global privacy and data protection expert, gaining media coverage with key business and industry publications as well as TV and radio media.• Owner appointed to Homeland Security team because of the branded expertise and success of the products and services.

Us

• Recruited to drive the new startup’s marketing and business development program focused on building the White Rock Networks brand, launching a new product family of optical transport technologies, and introducing the company to telecom and wireless carriers in addition to analysts, investors and channel partners.• Developed and managed public relations as well as analyst and investor relations programs focused on building brand and awareness of White Rock’s state-of-the-art optical transport technologies.• Hired and managed in-house marketing team and outside agencies.• White Rock Networks gained recognition as an industry leader through strategic public relations and analyst relations.• Provided creative and content direction for corporate web site, sales collateral, trade shows and other initiatives.

Kista, Stockholm, Se

• Promoted from Director of Communications to Director of Marketing, with expanded responsibilities to develop and implement strategic marketing and business development plans, and launch new brands and consulting technology in the North American market.• Hired, mentored and developed corporate marketing team and managed outside agencies nationwide.• Held strategic role on business development team which included network and product development meetings with the customer and business proposal compilation.• Directed development of a strategic public relations program that gained widespread coverage in consumer, trade, business, and local publications and other media; also developed and managed a crisis communication plan.• Served as spokesperson for company with local, national, and trade media as well as investors and analysts.• Managed channel partner program for North American telecom and wireless carriers.

Bachelor Of Science (Bs), Public Relations, Communications, Sociology

Associates Of Applied Sciences, Journalism

Bachelor Of Science (Bs), Biology, Premed