Debra Estes-King Email & Phone Number

Networld Media Group

Primary responsibility for advertising account acquisition, management, and retention for global clients based in the USA and International markets. Direct responsibility for:· Defining client targets· Pursuing client targets via direct presentations, RFI/RFP responses, cold calls and referral connections. Created over 35 new online and print accounts· Leveraging market intelligence, research, and analysis to recommend customized advertising strategies to support key client objectives· Consulting clients on SEO/SEM strategies designed to maximize conversion of online exposure into qualified sales leads· Working closely with agencies to assist with serving the promotional needs of their clients* Consistently met and exceeded sales goals, achieving 150% of 2007 targets and 140% of 2008 goals, reaching $241,000 and $481,000 in sales respectively.

Identified prospects for strategic business development to secure online and event sponsorship sales to include Fast Casual Executive Summit, Pizza Executive Summit and Retail Executive Summit. Prospected and closed the highest percentage of new account and event sponsorship sales of any executive at Networld.

More than ten years experience in developing new local, regional and national trade show exhibit accounts as well as managing existing trade show accounts our of Louisville corporate office.* Prospected aggressively and presented trade show solutions to key decision-makers during cold calls; opened more than 50 new accounts* Improved account services and applied consultative sales techniques; grew sales in established accounts a minimum of 15 percent.* Surpassed sales goal by over 25 percent.

CHILDREN'S HOSPITAL, GREENVILLE HOSPITAL SYSTEM, Greenville, South Carolina • 1989-1996Renowned medical facility and industry leader in patient-focused care for heart disease, cancer, children's health, and multiple other medical services.Special Projects CoordinatorCooperated with the development council and the 66 community leaders of the SAFE KIDS Coalition to design, plan, and launch multiple special events, fundraising campaigns, and public awareness projects. Directed a team of more than 600 volunteer staff. Recruited and trained new personnel. Established and administered capital, operational, and marketing budgets. Evaluated project feasibility by documenting profit and loss statements.•Oversaw event promotion by communicating with media contacts, managing publicity, and producing marketing collateral.•Increased community awareness and support among key groups by developing and conducting educational and informational presentations.

Bachelor Of Science, Business Administration

Bachelor Of Science, Business Administration

Graduated Magna Cum Laude