Deb Friar Email & Phone Number

Florida, United States

• Quant Fusion delivers SaaS solutions that enhance supply chain visibility by combining diverse data sources. Using proprietary algorithms and Data Science, these solutions integrate and transform siloed data to.
• Developed software that automates manual supply chain processes, saving 400 hours annually per CSR & Supply Chain FTEs
• Deployed AI tools for internal use across most functions, improving productivity up to 90%
• Reduced company operating costs by leveraging fractional talent and implementing lean principles

San Francisco, California, US

As a founding member of the Apollo Sales Advisory Board, I was handpicked from amongst Apollo’s one million+ users to join their first ever community. This community includes access to Beta products, research, peer-learning opportunities, an invite-only slack community, and more. Stay tuned…”

Here’s a revised version that acknowledges your extensive experience without overstating the impact:Applied advanced LLMs, including ChatGPT, Gemini, Claude, Perplexity, CoPilot, and DALL-E, across hundreds of business use cases, dedicating thousands of hours to refining and enhancing practical applications. Earned certificates from MIT Professional in.

Provide product, marketing, and sales enablement guidance to C-suite clients

New Port Richey, FL, US

• Responsible for U.S. P&L, go-to-market strategy, channel and partner strategies, forecasting and supply chain optimization, pricing strategy, sales strategy, and national account support. Worked closely with factories.
• Transformed a line of business by conducting an in-depth business analysis then authoring and implementing a strategic plan, resulting in sales growth of 57% over 6 years, including a new $13M customer, making it the.
• Ensured executive KPI visibility by developing an innovative dashboard inclusive of customer status metrics, sales, margin, competitive pricing status, and after sales metrics by integrating nine siloed data sets
• Built C-level relationships with Buying Groups and dealers, growing dealer count 12% and winning awards from SEFA
• Crafted research-based product positioning and sales materials fueled by fact-based claims and communicated through compelling storytelling. Received the highest dealer training ratings among the 12 Welbilt brands.
• Pioneered the category’s first in-country inventory, fueling revenue growth 20% + annually

Jersey City, NJ, US

• Held responsibility for media sales for accounts including L’Oréal, Unilever, Colgate, Campbell’s, GSK, Perdue, Dr. Pepper, Snapple Group, and Publix and their agencies, Mindshare, Metavision, Assembly, 22Squared, and.
• Delivered $4.1M in back-half 2015 revenue, 114% of quota.
• Analyzed media execution and provided campaign targeting and messaging improvement recommendations

Tampa, FL, US

I mentor tech founders selected to participate in the Tampa WaVE Tech incubator.

Cincinnati, OH, US

Senior Vice President, Business Development, Apr 2014 - May 2015Developed experiential marketing events for Bayer, Walmart.com, Mary’s Gone Crackers, AARP, Gallo, SodaStream, and InStyler

Chicago, Illinois, US

• Built team of five business development salespeople. Developed strategic sales plan, identifying, and addressing opportunities and barriers. Notable Accounts: Victoria’s Secret, L.L.Bean, Western Union, Express..
• Grew revenue $4.9M, +41% on top of +146% prior year
• Secured C-suite approval (CEO, CMO, CIO, COO) for this complex solution due to the requirements of critical data integration and sharing, and alignment with organizational governance
• Navigated IT and legal challenges, securing privacy modifications and approvals, and establishing data security measures to build executive trust and compliance
• Built a granular sales pipeline measurement process that included success probability and duration for each sales funnel stage

St. Petersburg, Florida, US

• Delivered product innovation and growth from new channels with a cross-functional team of twelve and three direct reports. Strong technical sales skills were necessary to gain approval from multiple C-level members.
• Secured contract from a top national retailer at a 300% CPM premium vs. legacy accounts. Technical implementation required approval by CEO, CMO, COO and CTO as it required retailer to integrate and share their live POS.
• Delivered first-ever C-store pilot, leading to a rollout of 5,000 locations
• Inventor and technical lead for an IoT TV coupon solution pilot which leveraged Automated Content Recognition (ACR), TV OEMs, and Catalina’s retailer network to present coupon offers as overlays on TV ads and load.
• Collaborated with finance to analyze pricing and profitability scenarios for new products and customers
• Researched all M&A opportunities including probability of success and financial models and provided recommendations to the CEO & CFO. Collaborated and shared best practices with European Catalina executives.

St. Petersburg, Florida, US

• Developed strategic relationships with CPG clients. Sold and serviced $80M in revenue across five divisions at a top 5 CPG company
• Drove first-time contracts in new division, resulting in sales 231% of quota
• Secured a $1 million contract with a historically inactive division of a Fortune 200 customer—3,233% above the average contract value. Winning this contract paved the way for the first enterprise agreement, marking it.
• Conceived and commercialized a new product, Catalina Category Marketing, which delivered over $75M in the first 5 years
• Conducted dozens of research studies using a longitudinal data set with 65M persistent IDs to identify brand loyalty, price sensitivity, seasonality, cross purchase, regional differences, impact of payment type. Used.
• Identified product gaps for a national snack brand by authoring a “Healthy Snack Continuum” study, categorizing all snacks by healthfulness using shopping basket and longitudinal analysis methods, resulting in a $25M.

US

• Worked with brands including Create-A-Meal!, Harvest Burgers, Hungry Jack and Green Giant.
• Identified and launched a a category-first brand extension delivering $20M in annual sales Division and then the economy has been published on things this will be available and not when there's the **** being enough
• Developed a time-series model using excel that integrated six data sources, resulting in 98% forecasting accuracy
• Custom research: Household Usage Test, Attitude & Awareness, Sensory, Focus Groups, Concept Testing, Ad Testing
• Nielsen expert: syndicated data and custom analysis (Marketing Mix Analysis, BASES, Price Elasticity)

Applied Data Science

Master Of Business Administration - Mba, Marketing/Marketing Research