Deb Friar Email and Phone Number
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As a transformative technology and innovation executive, I bring over 20 years of experience driving growth and operational excellence across multiple industries, including CPG, Marketing Technology, Commercial Foodservice Equipment, and SaaS. My journey is defined by a relentless pursuit of innovation, strategic leadership, and a deep commitment to leveraging data and technology to solve complex business challenges.Currently, as the CEO and Founder of Quant Fusion, I lead the development of cutting-edge SaaS solutions that enhance supply chain visibility and decision-making. By integrating diverse data sources with proprietary algorithms, we have been able to streamline operations, saving hundreds of hours annually for CSR and Supply Chain teams. My leadership here has been marked by deploying AI tools across various functions, achieving up to 90% productivity improvement while reducing operating costs through lean principles and fractional talent.Prior to founding Quant Fusion, I served as the Lead Product Executive at Welbilt, where I spearheaded the U.S. P&L, go-to-market strategy, and supply chain optimization efforts for Convotherm. A highlight of my tenure was transforming a business line by conducting in-depth stakeholder interviews, then implementing a strategic plan that drove substantial growth while addressing brand-threatening shortcomings. This transformational work resulted in a 57% sales growth over six years, making Convotherm the fastest-growing brand at Welbilt.In previous roles, I've driven significant business development and revenue growth at industry-leading companies such as Quotient, Conversant, and Catalina Marketing. Whether it was acquiring C-suite approval for complex data integration solutions, securing record-breaking contracts or discovering profit-enhancing insights, my focus has always been on delivering measurable results and sustainable growth.Further, I am passionate about the intersection of AI and business. As an early adopter of ChatGPT, I've applied these technologies across more than a hundred business use cases. I am a frequent speaker on AI’s role in business transformation and have earned professional certifications in Applied Data Science and Generative AI from MIT Professional and AWS.My approach is rooted in a belief that technology should not only enhance efficiency but also create new opportunities for growth. Whether it’s through strategic leadership, data-driven decision-making, or fostering cross-functional collaboration, I am committed to driving innovation that leads to meaningful impact.
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Senior Consultant - Data And AiDynecon LlcFlorida, United States -
FounderQuant Fusion Nov 2022 - PresentQuant Fusion delivers SaaS solutions that enhance supply chain visibility by combining diverse data sources. Using proprietary algorithms and Data Science, these solutions integrate and transform siloed data to accelerate decision-making processes.• Developed software that automates manual supply chain processes, saving 400 hours annually per CSR & Supply Chain FTEs• Deployed AI tools for internal use across most functions, improving productivity up to 90%• Reduced company operating costs by leveraging fractional talent and implementing lean principles -
Sales Advisory BoardApollo.Io Jul 2023 - PresentSan Francisco, California, UsAs a founding member of the Apollo Sales Advisory Board, I was handpicked from amongst Apollo’s one million+ users to join their first ever community. This community includes access to Beta products, research, peer-learning opportunities, an invite-only slack community, and more. Stay tuned…” -
Generative Ai Advisor And SpeakerFreelance Dec 2022 - PresentHere’s a revised version that acknowledges your extensive experience without overstating the impact:Applied advanced LLMs, including ChatGPT, Gemini, Claude, Perplexity, CoPilot, and DALL-E, across hundreds of business use cases, dedicating thousands of hours to refining and enhancing practical applications. Earned certificates from MIT Professional in Applied Data Science and Generative AI with LLMs from Deep Learning / AWS to further my knowledge and experience.
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Consultant: Tech And Cpg Data Science Driven Product, Ai, Marketing, And Sales Enablement. Feb 2016 - PresentProvide product, marketing, and sales enablement guidance to C-suite clients
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Product Lead - Convotherm At Welbilt Inc.Welbilt Inc. Sep 2016 - Nov 2022New Port Richey , Fl, UsResponsible for U.S. P&L, go-to-market strategy, channel and partner strategies, forecasting and supply chain optimization, pricing strategy, sales strategy, and national account support. Worked closely with factories in Germany & U.K. President’s Award Finalist 2020• Transformed a line of business by conducting an in-depth business analysis then authoring and implementing a strategic plan, resulting in sales growth of 57% over 6 years, including a new $13M customer, making it the fastest-growing Welbilt brand• Ensured executive KPI visibility by developing an innovative dashboard inclusive of customer status metrics, sales, margin, competitive pricing status, and after sales metrics by integrating nine siloed data sets• Built C-level relationships with Buying Groups and dealers, growing dealer count 12% and winning awards from SEFA• Crafted research-based product positioning and sales materials fueled by fact-based claims and communicated through compelling storytelling. Received the highest dealer training ratings among the 12 Welbilt brands.• Pioneered the category’s first in-country inventory, fueling revenue growth 20% + annually• Improved margins 7% through a surgical pricing strategy informed by analyzing six hundred competitive models and conducting a decision tree analysis of dealer purchasing behavior • Architected an integrated sales and service tool to accurately identify warranty costs, improving contract margins 2.5% • Led Welbilt’s first company-wide implementation of a Wi-Fi-enabled equipment control panel. Guided a cross functional team of thirty-five including sales, service, customer service, finance, production, and procurement representatives as well as hardware, software, and cloud engineers. -
Regional Sales Director-MediaQuotient Technology Inc. Jun 2015 - Aug 2016Jersey City, Nj, UsHeld responsibility for media sales for accounts including L’Oréal, Unilever, Colgate, Campbell’s, GSK, Perdue, Dr. Pepper, Snapple Group, and Publix and their agencies, Mindshare, Metavision, Assembly, 22Squared, and PHD. • Delivered $4.1M in back-half 2015 revenue, 114% of quota.• Analyzed media execution and provided campaign targeting and messaging improvement recommendations -
Start Up MentorTampa Bay Wave 2014 - 2016Tampa, Fl, UsI mentor tech founders selected to participate in the Tampa WaVE Tech incubator. -
Senior Vice President Business DevelopmentTremor™, A Dentsu Aegis Company Apr 2014 - May 2015Cincinnati, Oh, UsSenior Vice President, Business Development, Apr 2014 - May 2015Developed experiential marketing events for Bayer, Walmart.com, Mary’s Gone Crackers, AARP, Gallo, SodaStream, and InStyler -
Vice President, Business Development At Conversant (Acquired By Alliance Data Systems)Conversant Inc. Dec 2011 - Mar 2014Chicago, Illinois, UsBuilt team of five business development salespeople. Developed strategic sales plan, identifying, and addressing opportunities and barriers. Notable Accounts: Victoria’s Secret, L.L.Bean, Western Union, Express. Verticals included retail, travel, auto, financial • Grew revenue $4.9M, +41% on top of +146% prior year• Secured C-suite approval (CEO, CMO, CIO, COO) for this complex solution due to the requirements of critical data integration and sharing, and alignment with organizational governance• Navigated IT and legal challenges, securing privacy modifications and approvals, and establishing data security measures to build executive trust and compliance• Built a granular sales pipeline measurement process that included success probability and duration for each sales funnel stage -
Vice President, Business DevelopmentCatalina Marketing Mar 2005 - Dec 2011St. Petersburg, Florida, UsDelivered product innovation and growth from new channels with a cross-functional team of twelve and three direct reports. Strong technical sales skills were necessary to gain approval from multiple C-level members since this solution impacted marketing, operations, IT, legal, and privacy • Secured contract from a top national retailer at a 300% CPM premium vs. legacy accounts. Technical implementation required approval by CEO, CMO, COO and CTO as it required retailer to integrate and share their live POS data with Catalina• Delivered first-ever C-store pilot, leading to a rollout of 5,000 locations• Inventor and technical lead for an IoT TV coupon solution pilot which leveraged Automated Content Recognition (ACR), TV OEMs, and Catalina’s retailer network to present coupon offers as overlays on TV ads and load electronic offers to shopper cards in real time using the TV remote control; test delivered 10-80% increase for advertisers; participation rate of 30,000 registrants beat expectations by 2,000%. • Collaborated with finance to analyze pricing and profitability scenarios for new products and customers• Researched all M&A opportunities including probability of success and financial models and provided recommendations to the CEO & CFO. Collaborated and shared best practices with European Catalina executives.• Conducted target, market, and competitive analyses and built plans for Strategic Business Review process -
Senior Director Business DevelopmentCatalina Marketing Dec 1998 - Feb 2005St. Petersburg, Florida, UsDeveloped strategic relationships with CPG clients. Sold and serviced $80M in revenue across five divisions at a top 5 CPG company • Drove first-time contracts in new division, resulting in sales 231% of quota• Secured a $1 million contract with a historically inactive division of a Fortune 200 customer—3,233% above the average contract value. Winning this contract paved the way for the first enterprise agreement, marking it as the largest deal to date• Conceived and commercialized a new product, Catalina Category Marketing, which delivered over $75M in the first 5 years• Conducted dozens of research studies using a longitudinal data set with 65M persistent IDs to identify brand loyalty, price sensitivity, seasonality, cross purchase, regional differences, impact of payment type. Used visualization to communicate findings• Identified product gaps for a national snack brand by authoring a “Healthy Snack Continuum” study, categorizing all snacks by healthfulness using shopping basket and longitudinal analysis methods, resulting in a $25M brand extension• Invented a shopping basket-based method to target consumers by their affiliation with real-time POS data and Boolean logic -
Group Marketing ManagerThe Pillsbury Company 1994 - 1998UsWorked with brands including Create-A-Meal!, Harvest Burgers, Hungry Jack and Green Giant. • Identified and launched a a category-first brand extension delivering $20M in annual sales Division and then the economy has been published on things this will be available and not when there's the **** being enough• Developed a time-series model using excel that integrated six data sources, resulting in 98% forecasting accuracy• Custom research: Household Usage Test, Attitude & Awareness, Sensory, Focus Groups, Concept Testing, Ad Testing• Nielsen expert: syndicated data and custom analysis (Marketing Mix Analysis, BASES, Price Elasticity)
Deb Friar Skills
Deb Friar Education Details
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Mit Professional EducationApplied Data Science -
University Of Wisconsin-MadisonMarketing/Marketing Research
Frequently Asked Questions about Deb Friar
What company does Deb Friar work for?
Deb Friar works for Dynecon Llc
What is Deb Friar's role at the current company?
Deb Friar's current role is Senior Consultant - Data and AI.
What is Deb Friar's email address?
Deb Friar's email address is de****@****ilt.com
What is Deb Friar's direct phone number?
Deb Friar's direct phone number is +172723*****
What schools did Deb Friar attend?
Deb Friar attended Mit Professional Education, University Of Wisconsin-Madison.
What are some of Deb Friar's interests?
Deb Friar has interest in Football, Collecting Antiques, Horses, Exercise, Home Improvement, Reading, Sports, Watching Basketball, The Arts, Golf.
What skills is Deb Friar known for?
Deb Friar has skills like Strategy, Marketing Strategy, Crm, Marketing, Market Research, Business Development, Customer Insight, Management, Product Management, Digital Marketing, Advertising, Integrated Marketing.
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